Ad Week

WATCH: The 5 Most Effective Food Ads Of The Season

Posted 12.06.2011

Read More: Video, Advertising, Junk Food Ads, Food Commercials, Advertising Week, Best Food Commercials, Food Ads, Slidepollajax, Ace Metrix, Ad Week, Best Food Ads Ace Metrix, Food News

Wednesday, ad consulting company Ace Matrix released its list of the most effective TV commercials of Q3 of 2011, just in time for Advertising Week. A...

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Know, Like, Respect

Jerry Shereshewsky | Posted 12.02.2011

Read More: Advertising Careers, Business Tips, Advertising, New York Advertising Week, Advertisingweek, Advertising Week, Aw8, Advertising Week 2011, Ad Week, Business News
Jerry Shereshewsky

Three simple words. They tell the story of how business actually happens. So if it's that simple, why don't more companies get it right? Advertising Week is a good time for a bit of reflection.

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Is the Chief Marketing Officer Role Giving Way to the Chief Community Officer Role?

Brad McLane | Posted 12.02.2011

Read More: Advertising, Advertisingweek, Advertising Week, Branding, Marketing, Advertising Week 2011, Ad Week, Community Marketing, Advertising Executives, Business News
Brad McLane

We live in a world where, as consumers, we wield more control over the messages we receive. The brand is not just "beamed" from headquarters, but is controlled by the consumer and how she or he adds to or reacts to it.

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The New Golden Age Of Advertising Icons

Rob Schwartz | Posted 12.02.2011

Read More: Advertising Week, Advertising Icons, Advertising, Advertising Week 2011, Ad Week, Advertisingweek, Video, Media News
Rob Schwartz

Unlike the one-dimensional characters of my youth, today's icons are as complex and engaging as the brands they represent and the society we live in.

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Four Thoughts About The Future Of Advertising

Rishad Tobaccowala | Posted 12.02.2011

Read More: Future of Advertising, Advertising, Advertisingweek, Advertising Week, Advertising and Technology, Advertising Week 2011, Ad Week, Tech and Advertising, Business News
Rishad Tobaccowala

In the end, the future of advertising and marketing is much less about technology and platforms and much more about the talent and the mindset in the industry.

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'Get A Mac' Named Ad Campaign Of The Decade

mashable.com | Posted 05.25.2011

Read More: Best Ad of the Decade, Get a Mac, Ad of the Decade, Adweek, Ad Week, Ad Campaign of the Decade, Technology News

In the past few years, clever commercials have become content in and of themselves, thanks in no small part to the rise of YouTube and embeddable mult...

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Advertising Fast Cheap and Out of Control

Tor Myhren | Posted 05.25.2011

Read More: Technology, Online Advertising, Advertising Technology, Ad Week, Business News
Tor Myhren

Your brand will be praised, punked, glorified and vilified. So make sure you raise it well. And like any good parent, be ready to jump in on a moment's notice and help it navigate the stormy waters.

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