Advertising Week or, as it's called, "The Week," has wrapped up. This year's week-long program of seminars, panels and events had a bit of a different perspective. Here are the top 5 things I saw and heard at "The Week."
Publishers must create custom engaging editorial content for luxury advertisers. Why? Because over the past 10 years, there has been a large development in new distribution methods, like social media, which makes content extremely important to luxury advertisers.
For the next five days, I will clear my calendar with the intent to raise myself out of the muck by gaining some fresh perspective and ideas at Advertising Week. In no particular order, here is a sampling of sessions I will be attending and why.
We live in a world where, as consumers, we wield more control over the messages we receive. The brand is not just "beamed" from headquarters, but is controlled by the consumer and how she or he adds to or reacts to it.