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Ad Week

(VIDEO) AOL's Bob Lord on Go90 App and Big Move to Mobile with Verizon

Andy Plesser | Posted 10.02.2015 | Technology
Andy Plesser

On Monday evening, AOL and its new corporate parent in Verizon, announced Go90,  a new free, ad-supported mobile video app. At the Advertising Week e...

(VIDEO) Data-Enabled Linnear TV Ad Buying will Reach $1 Billion in '16, Videology's Scott Ferber

Andy Plesser | Posted 10.02.2015 | Business
Andy Plesser

Big broadcasters, cable nets and MVPD's are embracing solutions to use their data to sell linnear programming, a market that will reach $1 billion in...

Hottest Magazine Cover Of 2014?

The Huffington Post | Catherine Taibi | Posted 10.17.2014 | Media

Adweek named six magazines as finalists for its 2012 Hot List on Thursday. 2014 was full of bold and innovative cover choices, heightened by major ...

Remixing Retail

Catherine Tabor | Posted 11.26.2013 | Business
Catherine Tabor

The ability to track ROI and performance of promotions is finally a reality.

Why "Get Weird!" Should Be Your New Business Mantra

Posted 01.25.2014 | Media

By Margit Detweiler, Contently It’s the same old song — with a different headline since you’ve been gone. Repackaging, re-crafting, republ...

Advertising Week: In Retrospect

David Gwozdz | Posted 12.08.2012 | Business
David Gwozdz

Advertising Week or, as it's called, "The Week," has wrapped up. This year's week-long program of seminars, panels and events had a bit of a different perspective. Here are the top 5 things I saw and heard at "The Week."

Is It Cold in Your Stadium? Mine's Warm and Toasty

Tim Suther | Posted 12.03.2012 | Business
Tim Suther

Don't be caught out in the cold by a blizzard of data; use it to heat up your long-term success and relevance to your customers.

Custom Content as the King of Luxury Marketing and Beyond

Tom O'Regan | Posted 12.02.2012 | Business
Tom O'Regan

Publishers must create custom engaging editorial content for luxury advertisers. Why? Because over the past 10 years, there has been a large development in new distribution methods, like social media, which makes content extremely important to luxury advertisers.

Making Good on the Promise of Mobile Marketing

Ken Kraemer | Posted 12.02.2012 | Business
Ken Kraemer

Brands currently enjoy the benefit of very well lubricated and largely free platforms that have huge user bases and are visited regularly on mobile devices by people they are likely targeting.

Applying Science to Art: Dynamic Analytics Impact on the Media Industry

Russell J. Sapienza, Jr. | Posted 12.02.2012 | Business
Russell J. Sapienza, Jr.

New simulation models for film and television companies will profoundly improve decision making and reduce risk.

Three Rules for Earning Quality User-Generated Content

Jay Acunzo | Posted 11.30.2012 | Technology
Jay Acunzo

Marketers today face an incredible challenge -- cutting through the clutter to capture the attention of the most highly fragmented audience in history.

Confessions, Chaos, How the F#$% and Influence

Amie Deutch | Posted 11.30.2012 | Business
Amie Deutch

For the next five days, I will clear my calendar with the intent to raise myself out of the muck by gaining some fresh perspective and ideas at Advertising Week. In no particular order, here is a sampling of sessions I will be attending and why.

The Real Returns of Mobile ROI

Sasha Grujicic | Posted 11.30.2012 | Business
Sasha Grujicic

Mobility, especially in the convergent world, offers us the closest peek into a host of transactional factors that we have never really seen before.

WATCH: The 5 Most Effective Food Ads Of The Season

Posted 12.06.2011 | Home

Wednesday, ad consulting company Ace Matrix released its list of the most effective TV commercials of Q3 of 2011, just in time for Advertising Week. A...

Know, Like, Respect

Jerry Shereshewsky | Posted 12.02.2011 | Business
Jerry Shereshewsky

Three simple words. They tell the story of how business actually happens. So if it's that simple, why don't more companies get it right? Advertising Week is a good time for a bit of reflection.

Is the Chief Marketing Officer Role Giving Way to the Chief Community Officer Role?

Brad McLane | Posted 12.02.2011 | Business
Brad McLane

We live in a world where, as consumers, we wield more control over the messages we receive. The brand is not just "beamed" from headquarters, but is controlled by the consumer and how she or he adds to or reacts to it.

The New Golden Age Of Advertising Icons

Rob Schwartz | Posted 12.02.2011 | Media
Rob Schwartz

Unlike the one-dimensional characters of my youth, today's icons are as complex and engaging as the brands they represent and the society we live in.

Four Thoughts About The Future Of Advertising

Rishad Tobaccowala | Posted 12.02.2011 | Business
Rishad Tobaccowala

In the end, the future of advertising and marketing is much less about technology and platforms and much more about the talent and the mindset in the industry.

'Get A Mac' Named Ad Campaign Of The Decade | Posted 05.25.2011 | Technology

In the past few years, clever commercials have become content in and of themselves, thanks in no small part to the rise of YouTube and embeddable mult...

Advertising Fast Cheap and Out of Control

Tor Myhren | Posted 05.25.2011 | Business
Tor Myhren

Your brand will be praised, punked, glorified and vilified. So make sure you raise it well. And like any good parent, be ready to jump in on a moment's notice and help it navigate the stormy waters.