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(VIDEO) TV Ads Could Be 10% Programmatic By 2017: AOL's Ackerman

Andy Plesser | Posted 03.30.2015 | Technology
Andy Plesser

FORT LAUDERDALE -- While so-called "programmatic" techniques for controlling, planning and trading online ads have gained traction in display advertis...

(VIDEO) Programmatic Video Ad Spending Growing in Europe, Adap.tv Study

Andy Plesser | Posted 11.11.2014 | Technology
Andy Plesser

COLOGNE, Germany -  Advertising agencies are spending more and more on digital video channels -- and most of the money moving from existing media is ...

Addressable TV's Roll-Out Will Be Uneven: Nielsen's Seth

Andy Plesser | Posted 06.06.2014 | Technology
Andy Plesser

SAN FRANCISCO -- Programmatically-driven addressable TV advertising in the digital age is "not a pipe dream" - but it will be realized in some countri...

(VIDEO) Time Inc. Leveraging First Party Data for Programmatic Ad Efforts

Andy Plesser | Posted 05.31.2014 | Media
Andy Plesser

SAN FRANCISCO - With first party data on some 150 million consumers, Time Inc. is using that data to serve advertising programmatically, explains Patr...

BBC.com Opens Its Doors To Native Advertising

Andy Plesser | Posted 03.24.2014 | Media
Andy Plesser

The BBC is known for its editorial integrity and, at least in the UK, its aversion to advertising. These facts would seem to make an embrace of the cu...

BBC's Bowman: A Third of Digital Inventory in U.S. Sold Programmatically

Andy Plesser | Posted 03.19.2014 | Technology
Andy Plesser

The use of programmatic to sell display inventory for the BBC.com has been dramatically rising, accounting for about a third of sales in the U.S., say...

Programmatic Brings "Singularity" to Ad Marketplace, AOL's Tim Armstrong

Andy Plesser | Posted 03.19.2014 | Business
Andy Plesser

Automation is allowing advertisers to find the consumers that are important to them while publishers are offering up targeted consumers in an emerging...

AOL's Lord: 2014 Is All About 'Programmatic 2.0'

Andy Plesser | Posted 03.05.2014 | Business
Andy Plesser

AOL's advertising chief says advertisers' understanding of so-called "programmatic" technology improved at the tail end of 2013 - now the year ahead i...

AOL's Lord: 2014 Is All About 'Programmatic 2.0'

Andy Plesser | Posted 03.05.2014 | Technology
Andy Plesser

AOL's advertising chief says advertisers' understanding of so-called "programmatic" technology improved at the tail end of 2013 - now the year ahead i...

Video: Adap.tv CEO: Most of TV's $240 Billion in Ads will be Transacted on "Platforms Like Ours"

Andy Plesser | Posted 10.07.2013 | Technology
Andy Plesser

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