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Addressable Tv

(VIDEO) Addressable Inertia Not Stopping Advertisers: 4C's Neuhauser

Andy Plesser | Posted 10.24.2016 | Technology
Andy Plesser

By many accounts, there are now around 45mn US households which can receive so-called addressable TV ads, those targeted at the individual household l...

To Save TV Advertising, We Had to Destroy It

David Rodnitzky | Posted 01.05.2016 | Business
David Rodnitzky

TV advertising - the stalwart of American marketing for the last 50 years - is going through a radical transformation. Driven by innovations in how ad...

(VIDEO) Addressable TV Is Here, Now And Small: IPG's Bayer

Andy Plesser | Posted 10.28.2015 | Media
Andy Plesser

For the last couple of years, the industry has been getting excited about the possibility to target individual homes via TV with the surgical precisio...

Connected TVs Alter Face and Path of Addressable Advertising

Jacqueline Corbelli | Posted 06.01.2015 | Technology
Jacqueline Corbelli

An advertising strategy that includes the additional targeting capabilities of connected TV means brands are finally in a position to jump well beyond the benefits of current addressability options, to a new level of optimization and the higher efficiency that they seek. Now, that's exciting.

Madison Avenue Seeking the "Holy Grail" in Addressable TV, Partners with MSO's

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

MONACO, Cote d'Azur -- Television broadcasting is slowly but inevitably moving to a unicast model, where consumers get the programming they want. It ...