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Addressable Tv

To Save TV Advertising, We Had to Destroy It

David Rodnitzky | Posted 01.05.2016 | Business
David Rodnitzky

TV advertising - the stalwart of American marketing for the last 50 years - is going through a radical transformation. Driven by innovations in how ad...

(VIDEO) Addressable TV Is Here, Now And Small: IPG's Bayer

Andy Plesser | Posted 10.28.2015 | Media
Andy Plesser

For the last couple of years, the industry has been getting excited about the possibility to target individual homes via TV with the surgical precisio...

Connected TVs Alter Face and Path of Addressable Advertising

Jacqueline Corbelli | Posted 06.01.2015 | Technology
Jacqueline Corbelli

An advertising strategy that includes the additional targeting capabilities of connected TV means brands are finally in a position to jump well beyond the benefits of current addressability options, to a new level of optimization and the higher efficiency that they seek. Now, that's exciting.

You Could Be A Target Of This New 'Powerful Tool'

AP | PHILIP ELLIOTT | Posted 02.18.2014 | Politics

WASHINGTON (AP) — The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class vot...

Madison Avenue Seeking the "Holy Grail" in Addressable TV, Partners with MSO's

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

MONACO, Cote d'Azur -- Television broadcasting is slowly but inevitably moving to a unicast model, where consumers get the programming they want.&...