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Addressable Tv

Connected TVs Alter Face and Path of Addressable Advertising

Jacqueline Corbelli | Posted 04.03.2015 | Technology
Jacqueline Corbelli

An advertising strategy that includes the additional targeting capabilities of connected TV means brands are finally in a position to jump well beyond the benefits of current addressability options, to a new level of optimization and the higher efficiency that they seek. Now, that's exciting.

You Could Be A Target Of This New 'Powerful Tool'

AP | PHILIP ELLIOTT | Posted 02.18.2014 | Politics

WASHINGTON (AP) — The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class vot...

Madison Avenue Seeking the "Holy Grail" in Addressable TV, Partners with MSO's

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

MONACO, Cote d'Azur -- Television broadcasting is slowly but inevitably moving to a unicast model, where consumers get the programming they want.&...