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Adidas Announces Plan To Make Kanye West Even Richer

The Huffington Post | Jamie Feldman | Posted 06.29.2016 | Style

Kanye West is taking over the world, one namesake Adidas store at a time. The sportswear brand and music/fashion mogul, whose partnership thus far ha...

Ramadan 2016 Day Two: Should We Donate to Religion?

Anhar Karim | Posted 06.09.2016 | Religion
Anhar Karim

I want to fall asleep on that carpet As soon as we walked into the Diyanet Mosque we were transported to a different world. Men in kufis and women in...

People Are Pissed Over These Adidas Soccer Ads

The Huffington Post | Carolina Moreno | Posted 06.08.2016 | Latino Voices

Adidas' latest Copa América ad campaign is making a lot of people upset, namely the consumers the ad is targeted at: Colombians. The German company'...

The World's Most Comfortable (High-Tech, Internet-Connected) Sneakers

Bill_Robinson | Posted 05.24.2016 | Technology

I wear sneakers. I wear sneakers a lot. I tend to wear sneakers with jeans, shorts and just about anytime I'm not in a business environment. They're...

Adidas's Newest Sneaker Is Made of Recycled Ocean Waste

Allure | Posted 05.05.2016 | Style

For Allure, by Sonaiya Kelley. We already love the brand's sneakers and trefoil-bedecked athleisure, but now Adidas is giving us a reason to lo...

5 Old-School Adidas Staples That Won't Go Out Of Style

GQ | Posted 03.28.2016 | Style

Today we're showing you how to capture the classic Adidas stylings of O'Shea Jackson Jr. and Shameik Moore in our December 2015 issue.

For Closeted Gay Athletes, Endorsement Fears Persist

Jesse Jackman | Posted 02.19.2016 | Queer Voices
Jesse Jackman

While the cases of Rapinoe and Kenworthy have proven the viability of high-profile endorsements for LGBT athletes -- their sponsors have demonstrated their faithfulness in a profound way -- a quiet yet persistent fear remains among the gay athlete community that other companies may not be so supportive.

Adidas Trolls Homophobes In The Best Way Possible

The Huffington Post | Dominique Mosbergen | Posted 02.18.2016 | Queer Voices

After attracting controversy for an ad featuring a same-sex couple, Adidas responded to haters with an unequivocal message: Love is love. On Valentine...

I Tried a High-Tech Running Shoe Designed Just for Women | Posted 02.08.2016 | Healthy Living

By Rozalynn S. Frazier When it comes to running shoes, I'd consider myself an expert. Not only because I have been a consistent runner for the past 1...

Adidas, Art Comes First & Federico Curradi Highlight Pitti Uomo 89

Sissi Johnson | Posted 02.03.2016 | Style
Sissi Johnson

How does a fashion brand stand out in the current oversaturated marketplace ? It goes above and beyond the norm. This season at Pitti Uomo 89 editi...

Is Under Armour Copying Nike's Playbook?

Ira Kalb | Posted 01.31.2016 | Business
Ira Kalb

While any sports shoe and apparel manufacturer can sign star athletes, Under Armour and Nike's other rivals have yet to master its use of the news media for promotional leverage. Nike pioneered this strategy during the 1984 Olympics.

Curbing Vulture Capitalism and Protecting Workers Rights Should Follow Myanmar's First Democratic Steps

Sharan Burrow | Posted 12.18.2015 | World
Sharan Burrow

Workers and their unions have a hard road ahead to strengthen Myanmar's weak legal framework in the face of the rapacious vulture capitalism of big foreign business interests. But the unique moment in history unlocked by the election victory of Aung San Suu Kyi can spur the motivation to build a solid democracy with better human and workers rights as a foundation.

Adidas To Help High Schools Change Native American Mascots

The Huffington Post | Travis Waldron | Posted 11.05.2015 | Sports

Adidas on Thursday announced a new initiative to help high schools change "potentially harmful" Native American mascots. The sports apparel company, w...

LeBron James Is So Over Wearing Sleeved NBA Jerseys

The Huffington Post | Justin Block | Posted 11.05.2015 | Sports

Questions about LeBron James' on-court style have been held to "headband or no headband?" for the better part of his NBA career, but after ripping apa...

Adidas Plans To Open Automated Shoe Factory In Germany Next Year

Reuters | Lorenzo Ligato | Posted 10.20.2015 | Business

German sporting goods maker Adidas aims to open its first fully automated shoe factory in Germany next year, part of an effort to bring manufacturing ...

Adidas May Have Solved The Problem Of Uncomfortable Shoes

The Huffington Post | Damon Beres | Posted 10.08.2015 | Technology

Shoe shopping can feel like a series of compromises. "This pinches a little, but maybe that's okay." "It's a little roomy in the toe." "If only adults...

Noel Lee & Monster -- Part Two -- How Monster Products Was Built

Bill_Robinson | Posted 10.16.2015 | Technology

Noel Lee was a self-made man. A real one. Starting Monster Cable in his San Francisco garage in 1979, puts him right up there with the Hewlett-Packard garage story. Except there was only one Lee.

Are Nike, Under Armour and Adidas Overpaying for University Athletic Department Sponsorships?

Alicia Jessop | Posted 09.04.2015 | Sports
Alicia Jessop

One conversation that can't be ignored is the economics of college football. In an age when the NCAA is facing multiple lawsuits challenging its standard of amateurism, conversations about college football must consider the money that the sport generates.

6 Tips for Buying the Right Running Shoe

Details | Posted 08.25.2015 | Healthy Living

By Samuel Blackstone for DETAILS. (photo: Getty Images) Ask any experienced runners and they'll tell you, the most important piece of fitness equip...

China's Post '90s Generation: New Minds, Old World

Tom Doctoroff | Posted 08.11.2016 | Business
Tom Doctoroff

Twenty years ago, China's engagement with the world had barely begun. The Internet was accessible to only the privileged few. Parents still espoused "protective" values reinforced by their experiences during the instability of two man-made disasters.

Meet The Collectors Who Treat Sneakers Like Stocks

The Huffington Post | Rahel Gebreyes | Posted 08.10.2015 | HuffPost Live 321

Michael Jordan's now-iconic Air Jordans made a splash back in 1984, when the red and black shoe was banned by NBA Commissioner David Stern, sending th...

Adidas' New Teen Line Fills An Important Gap In The Industry For Teenage Girls

The Huffington Post | Carly Steyer | Posted 08.06.2015 | Teen

Adidas is stepping up to the plate and making sure that teenage girls have the sportswear they need in order to keep crushin' it! The sportswear compa...

Paul Gaudio: On the United Creative Force

Renata M. Black | Posted 07.22.2016 | Impact
Renata M. Black

Paradigm Shifters is a series of interviews with a select group of women and men from eclectic walks of life. It will highlight unspoken, real life in...

Open Letter to Adidas: Walk the Talk

Lisa Kaas Boyle | Posted 07.12.2016 | Green
Lisa Kaas Boyle

Adidas, I am a fan, so I write to you out of love. I grew up with your stripes on my feet singing Run DMC's "My Adidas!" I am also an environmental attorney with an expertise in plastic pollution, so I write to you out of my concern for the oceans.

Andrew Lord

Adidas Created A Shoe That Is Literally Made Out Of Trash | Andrew Lord | Posted 05.13.2016 | Business

Recycled ocean trash sneakers might be the new Air Jordans. German apparel giant Adidas has created a prototype for a sustainable new shoe made al...