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ADOBE PRIMETIME

(VIDEO) Adobe Relaunches "Auditude," Integrated With Company's DMP

Andy Plesser | Posted 03.21.2015 | Business
Andy Plesser

LAS VEGAS -- The emerging age of targeted TV advertising will mean an end to reaching viewers based on the shows they watch and instead usher in indiv...

(VIDEO) MEC's Focuses on Predictive Analytics, Marla Kaplowitz Explains

Andy Plesser | Posted 03.16.2015 | Media
Andy Plesser

LAS VEGAS -- As part of its expanded focus into predictive media tools, WPP media agency MEC paired up with client AT&T and Mashable at the recent...

(VIDEO) Microsoft's Trivedi To Advertisers: 'Come And Learn With Us'

Andy Plesser | Posted 03.16.2015 | Technology
Andy Plesser

LAS VEGAS -- Microsoft is changing the way it works with advertisers, according to the woman recently hired to lead its US brand marketing relationshi...

(VIDEO) "TV Everywhere" Is Growing Fast, Despite Industry Perceptions, Adobe's Foster

Andy Plesser | Posted 03.14.2015 | Technology
Andy Plesser

LAS VEGAS -- "TV Everywhere", the method through which US cable operators allow subscribers online viewing of their bundles, has become the industry's...

(VIDEO) Mobile, iOS Fuels Rapid Growth of "TV Everywhere," Adobe Study

Andy Plesser | Posted 08.10.2014 | Technology
Andy Plesser

SAN FRANCISCO -- Mobile devices, led by the Apple operating system, are fueling the spread of TV Everywhere, says Tamara Gaffney, Principal Analyst wi...

(VIDEO) Comcast's thePlatform Unit in Pact with Adobe Primetime

Andy Plesser | Posted 06.08.2014 | Business
Andy Plesser

LAS VEGAS  - Comcast's thePlatform, the Seattle-based online video platform, has announced a joint technical and business alliance with Adobe's Prime...

(VIDEO) Adobe Announces Video Streaming for Major League Baseball and WWE

Andy Plesser | Posted 06.08.2014 | Media
Andy Plesser

LAS VEGAS - Adobe has two new customers for its Adobe Primetime digital video delivery and ad decisioning platform:  Major League Baseball and the Wo...

(VIDEO) Adobe Announces Support for MPEG-DASH, Showcases 4K

Andy Plesser | Posted 06.08.2014 | Technology
Andy Plesser

LAS VEGAS - Adobe has announced  support for  both ultra HD or 4K and with MPEG-DASH.   While Adobe's solutions are not yet available, the company...