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(VIDEO) Adobe's Foster: Brands Should Focus More On What Consumers Want

Andy Plesser | Posted 01.19.2017 | Media
Andy Plesser

LAS VEGAS - To genuinely personalize today's customer experience, marketers and agencies need to take a step back from the oceans of data at their fin...

The Revenge of Analog: An Interview with David Sax

Phil Simon | Posted 12.23.2016 | Books
Phil Simon

Despite claims to the contrary, technology can only do so much.  Alternatively, if you like, it's wonderful when it isn't in the way, to paraphrase S...

(VIDEO) Adobe's TubeMogul Acquisition Heralds Ad-Tech Consolidation

Andy Plesser | Posted 11.11.2016 | Technology
Andy Plesser

It started as a simple tool to upload videos to multiple services. But now TubeMogul is becoming the latest addition to Adobe's media technology stack...

Paid Family Leave Pays Off

Donna Morris | Posted 11.07.2016 | Business
Donna Morris

Photo: Maria Cannon, Adobe We are just days away from the U.S. presidential election and I have mailed my ballot for the very first time since becomi...

Gifting the Consumer an Ideal Shopping Experience this Holiday Season.

Kali Kasprzyk | Posted 10.14.2016 | Business
Kali Kasprzyk

Each year the holiday season brings new excitement and challenges for merchants. This year is a bit different. This is the start of an era in commerce where we will see the marketer evolve fully into the merchant role and the consumer will be faced with what they have always wanted and seemingly feared: infinite choice.

Adobe Survey Suggests Millennial Work Email Habits Are Changing Business

Jared Buckley | Posted 10.04.2016 | Business
Jared Buckley

When my mom, a baby boomer, sent our family a group text using what she thought was a Hershey Kiss emoji, everyone erupted in laughter. At least the e...

Adobe Creates Genius Clothing Line Using Only Cliche Stock Photos

The Huffington Post | Abigail Williams | Posted 09.19.2016 | Style

Stock photos provide us with endless entertainment. Whether the painfully staged images include women laughing alone with salad or Vince Vaughn doing ...

The Millennials Myth

Donna Morris | Posted 08.30.2016 | Business
Donna Morris

We are all bombarded by content about millennials - how they study, work, buy, socialize and do virtually everything else. Demographers and researchers typically consider this magical generation as having been born between the early 1980s to the mid-1990s or early 2000s. The common premise is that millennials share characteristics that will have unique influence across industries, given the large population they represent.

How To Remove Dust and Scratches In Adobe Lightroom

AJ Agrawal | Posted 06.30.2016 | Technology
Read More: Adobe, Technology News
AJ Agrawal

Dust and scratches are a reality of older images. You may also be using a camera that isn't in good shape. The point is that you need to clean it up. ...

99U Conference: The Creative Community Conference

Alexandra Garey | Posted 05.18.2016 | Media
Alexandra Garey

Value Creation and Pursuing Your Creative Journey On May 5th and 6th the tall glass walls of Alice Tully Hall in Lincoln Center housed over a thousa...

The Problem with Traditional Performance Reviews: An Interview with Tamra Chandler

Phil Simon | Posted 03.30.2016 | Books
Phil Simon

It's no overstatement to call employee performance-management reviews torturous. For decades now, they have been the bane of many organizations and th...

Social Isn't Special

Rod Favaron | Posted 03.29.2016 | Business
Rod Favaron

Marketers have more data at their fingertips than ever before, but making sense out of that data can be a challenge, to say the least. And how do you make it personal?

Women in Business Q&A: Mickey Mericle, VP Marketing Insights & Operations, Adobe

Laura Dunn | Posted 03.28.2016 | Business
Laura Dunn

Adobe Mickey is Adobe's Vice President of Marketing Insights and Operations. Prior to this role, she worked at Walmart Stores in Bentonville, Arkans...

Holy Dirt and Modern Pilgrims: El Santuario de Chimayó

James Orndorf | Posted 03.10.2016 | Travel
James Orndorf

Known as the "Lourdes of America," el Santuario de Chimayó, 40 miles north of Santa Fe, New Mexico, is one of the most important Catholic pilgrimage ...

(VIDEO) Adobe's Three Solutions For TV Everywhere

Andy Plesser | Posted 12.28.2016 | Business
Andy Plesser

FORT LAUDERDALE -- It may seem confusing to viewers in other parts of the world, but TV Everywhere is America's system for ensuring cable TV subscrib...

Here's The Latest Company To Improve Its Parental Leave And Sick Time Perks

Reuters | Lorenzo Ligato | Posted 12.17.2015 | Business

Electronic payment company PayPal Holdings Inc said on Thursday it will increase its paid maternity and sick leave programs and offer time off for U.S...

A New Start for Mark Zuckerberg and More Work Ahead to Support Working Parents

Rachael Ellison, MA | Posted 12.02.2016 | Business
Rachael Ellison, MA

Last week, as Mark Zuckerberg was preparing for his own paternity leave, he announced that all Facebook employees-men and women, heterosexual and same sex couples-would be entitled to four months paid parental leave.

(VIDEO) Adobe Teams with Videology for Industry's "First" SSP for OTT

Andy Plesser | Posted 12.01.2016 | Technology
Andy Plesser

Adobe Primetime, the television and video services unit of the software giant, has launched a video ad sales platform designed for IP-delivered TV, in...

Open Labs' Stagelight 2.3 Release Empowers Music-Makers on Smartphones

Bill_Robinson | Posted 11.18.2016 | Technology

In my mind's eye, I see Apple as the fat, guy wearing the 'wifebeater' t-shirt, collapsed in his La-Z-Boy recliner surrounded by empty beer cans as a test tube pattern plays on his TV. Their longtime, sector dominant product platforms like Pro Tools, Avid and Adobe are old, dusty, over-priced and obsolete.

Kudos to Amazon on New Parental Leave Policy... But Did They Get it Right?

Jeffery Tobias Halter | Posted 11.09.2016 | Business
Jeffery Tobias Halter

The question is, in high-performing companies, what is the penalty for using it? First of all congratulations to Amazon. Last week, Amazon stepped ou...

Amazon's New Parental Leave Expansion Is Smart PR

Eric Yaverbaum | Posted 11.04.2016 | Business
Eric Yaverbaum

Aside from the exciting, albeit still long over-due step major tech innovators are taking to foster family leave policy change, what particularly interests me about this story is the sheer timing of it all. Despite it being a well-timed PR move, that isn't to say the change itself isn't a good thing.

The Simple Way A Tech Company Is Keeping Women From Quitting

The Huffington Post | Emily Peck | Posted 10.29.2015 | Business

NEW YORK -- Want to get more women to stay at your tech company? Give them more maternity leave. Software maker Adobe is one of a growing group of bu...

(VIDEO) Adobe's Programmatic Suite Aims To Bridge Ad-Tech, Mar-Tech

Andy Plesser | Posted 09.20.2016 | Technology
Andy Plesser

COLOGNE -- Adobe has launched a new suite to help advertisers bring together a world of programmatic choices under Adobe Marketing Cloud's roof, wit...

Pinterest Now Analyzing Pay For Discrimination Against Women

The Huffington Post | Emily Peck | Posted 08.13.2015 | Business

Many older, established companies are already in the habit of making sure they’re not discriminating against women when it comes to pay. Now tech st...

Another Sign That Momentum Is Building On Paid Parental Leave In The U.S.

The Huffington Post | Emily Peck | Posted 08.10.2015 | Business

In the latest sign that support for paid family leave is growing in the U.S., Adobe on Monday announced a big expansion of benefits, including up to h...