We are all bombarded by content about millennials - how they study, work, buy, socialize and do virtually everything else. Demographers and researchers typically consider this magical generation as having been born between the early 1980s to the mid-1990s or early 2000s. The common premise is that millennials share characteristics that will have unique influence across industries, given the large population they represent.
In my mind's eye, I see Apple as the fat, guy wearing the 'wifebeater' t-shirt, collapsed in his La-Z-Boy recliner surrounded by empty beer cans as a test tube pattern plays on his TV. Their longtime, sector dominant product platforms like Pro Tools, Avid and Adobe are old, dusty, over-priced and obsolete.
Aside from the exciting, albeit still long over-due step major tech innovators are taking to foster family leave policy change, what particularly interests me about this story is the sheer timing of it all. Despite it being a well-timed PR move, that isn't to say the change itself isn't a good thing.