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10 Top Marketing Executives Share Their 2016 Marketing Goals

Genia Stevens, MBA | Posted 01.07.2016 | Business
Genia Stevens, MBA

While reviewing a client's 2015 marketing strategy, I found myself wondering if I was missing anything. Was there an area my team could expand on? W...

(VIDEO) Adobe's Three Solutions For TV Everywhere

Andy Plesser | Posted 12.28.2015 | Business
Andy Plesser

FORT LAUDERDALE -- It may seem confusing to viewers in other parts of the world, but TV Everywhere is America's system for ensuring cable TV subscrib...

Here's The Latest Company To Improve Its Parental Leave And Sick Time Perks

Reuters | Lorenzo Ligato | Posted 12.17.2015 | Business

Electronic payment company PayPal Holdings Inc said on Thursday it will increase its paid maternity and sick leave programs and offer time off for U....

A New Start for Mark Zuckerberg and More Work Ahead to Support Working Parents

Rachael Ellison, MA | Posted 12.03.2015 | Business
Rachael Ellison, MA

Last week, as Mark Zuckerberg was preparing for his own paternity leave, he announced that all Facebook employees-men and women, heterosexual and same sex couples-would be entitled to four months paid parental leave.

(VIDEO) Adobe Teams with Videology for Industry's "First" SSP for OTT

Andy Plesser | Posted 12.01.2015 | Technology
Andy Plesser

Adobe Primetime, the television and video services unit of the software giant, has launched a video ad sales platform designed for IP-delivered TV, in...

Open Labs' Stagelight 2.3 Release Empowers Music-Makers on Smartphones

Bill_Robinson | Posted 11.18.2015 | Technology
Bill_Robinson

In my mind's eye, I see Apple as the fat, guy wearing the 'wifebeater' t-shirt, collapsed in his La-Z-Boy recliner surrounded by empty beer cans as a test tube pattern plays on his TV. Their longtime, sector dominant product platforms like Pro Tools, Avid and Adobe are old, dusty, over-priced and obsolete.

Kudos to Amazon on New Parental Leave Policy... But Did They Get it Right?

Jeffery Tobias Halter | Posted 11.10.2015 | Business
Jeffery Tobias Halter

The question is, in high-performing companies, what is the penalty for using it? First of all congratulations to Amazon. Last week, Amazon stepped o...

Amazon's New Parental Leave Expansion Is Smart PR

Eric Yaverbaum | Posted 11.04.2015 | Business
Eric Yaverbaum

Aside from the exciting, albeit still long over-due step major tech innovators are taking to foster family leave policy change, what particularly interests me about this story is the sheer timing of it all. Despite it being a well-timed PR move, that isn't to say the change itself isn't a good thing.

The Simple Way A Tech Company Is Keeping Women From Quitting

The Huffington Post | Emily Peck | Posted 10.29.2015 | Business

NEW YORK -- Want to get more women to stay at your tech company? Give them more maternity leave.  Software maker Adobe is one of a growing group...

(VIDEO) Adobe's Programmatic Suite Aims To Bridge Ad-Tech, Mar-Tech

Andy Plesser | Posted 09.20.2015 | Technology
Andy Plesser

COLOGNE -- Adobe has launched a new suite to help advertisers bring together a world of programmatic choices under Adobe Marketing Cloud's roof, wit...

Pinterest Now Analyzing Pay For Discrimination Against Women

The Huffington Post | Emily Peck | Posted 08.13.2015 | Business

Many older, established companies are already in the habit of making sure they’re not discriminating against women when it comes to pay. Now tec...

Another Sign That Momentum Is Building On Paid Parental Leave In The U.S.

The Huffington Post | Emily Peck | Posted 08.10.2015 | Business

In the latest sign that support for paid family leave is growing in the U.S., Adobe on Monday announced a big expansion of benefits, including up to h...

Customer Experience Innovation Leads Marketing Reinvention

Ivo Lukas | Posted 07.28.2015 | Technology
Ivo Lukas

Technology has changed the game for marketing - we all know it. It's expected that companies will engage their audiences and cater to their needs, while also implementing this in real time.

(VIDEO) Adobe Ups Speed for Primetime; Boosts OTT

Andy Plesser | Posted 06.01.2015 | Technology
Andy Plesser

LAS VEGAS -- As the over-the-top business grows quickly, Adobe has added additional delivery tools to improve speed and reliability, says Jeremy Hel...

(VIDEO) TV Everywhere Grows Rapidly via Over-The-Top, Adobe's Helfand

Andy Plesser | Posted 06.01.2015 | Technology
Andy Plesser

LAS VEGAS -- Over-the-top devices are the fastest growing screens for watching content across platforms, says Jeremy Helfand, VP of Video Solutions a...

(VIDEO) Adobe Tempts Pros With Cloud And 'Voodoo': Roberts

Andy Plesser | Posted 06.28.2015 | Technology
Andy Plesser

Some of the new graphics software technologies coming out of Adobe sound like they will add to the palette of creative professionals in the video and...

(VIDEO) Adobe Turns Sony's Crackle In To A Rolling Channel: Balchandani

Andy Plesser | Posted 06.22.2015 | Media
Andy Plesser

LAS VEGAS -- Sony's Crackle online video-on-demand service is adding rolling, back-to-back video playback for what it's calling "Always On" consumpti...

(VIDEO) What's Next with Premiere Pro: Adobe's Al Mooney Talks "Project Candy"

Andy Plesser | Posted 06.22.2015 | Media
Andy Plesser

LAS VEGAS - At the NAB Show, Adobe announced a number of new enhancements along with future plans for its popular video editing program Premiere Pro...

(VIDEO) Adobe Joins Akamai With Ad Server Integration, announces Turner Broadcasting as Customer

Andy Plesser | Posted 06.14.2015 | Technology
Andy Plesser

LAS VEGAS -  Adobe Primetime and Akamai have announced the integration of Adobe's ad insertion technology into Akamai's media offering.   The compan...

Reinventing Commerce: This Secret Will Help Retailers Transform their Online Store and Win Customers for Life

Matt Dion | Posted 05.02.2015 | Business
Matt Dion

Delivering great digital experiences is an essential strategy for retailers. Embracing the new customer journey will ensure that retailers remain competitive and are able to monetize digital experiences while wowing their customers with personalized service.

Non-Profit Brings Tech to Rural Youth

Dieter Holger | Posted 04.17.2015 | Technology
Dieter Holger

By bringing in local 15-to-24-year-olds, encouraging young women to join, providing a safe place, contemporary computers, software, and workshops, Digital NEST aims to change the face of technology.

Reinventing Marketing: 5 Obsessions Today's Digital CMO Needs to Succeed

Matt Dion | Posted 04.20.2015 | Business
Matt Dion

The vast majority of digital experience projects -- the very same projects CMOs were hired to see through to fruition -- "sometimes" or "often" fail.

(VIDEO) Adobe Relaunches "Auditude," Integrated With Company's DMP

Andy Plesser | Posted 03.21.2015 | Business
Andy Plesser

LAS VEGAS -- The emerging age of targeted TV advertising will mean an end to reaching viewers based on the shows they watch and instead usher in indiv...

(VIDEO) "TV Everywhere" Is Growing Fast, Despite Industry Perceptions, Adobe's Foster

Andy Plesser | Posted 03.14.2015 | Technology
Andy Plesser

LAS VEGAS -- "TV Everywhere", the method through which US cable operators allow subscribers online viewing of their bundles, has become the industry's...

2015 Educational Technology Forecast: Increasingly Cloudy Skies

Jason Saltmarsh | Posted 03.08.2015 | Education
Jason Saltmarsh

By 2019, schools will be spending nearly 19 billion dollars per year on educational technology. That's a lot of leverage. Educate your administrators and board members and let them know what you need. The forecast is cloudy, and that's a good thing.