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Reinventing Commerce: This Secret Will Help Retailers Transform their Online Store and Win Customers for Life

Matt Dion | Posted 03.04.2015 | Business
Matt Dion

Delivering great digital experiences is an essential strategy for retailers. Embracing the new customer journey will ensure that retailers remain competitive and are able to monetize digital experiences while wowing their customers with personalized service.

Non-Profit Brings Tech to Rural Youth

Dieter Holger | Posted 02.20.2015 | Technology
Dieter Holger

By bringing in local 15-to-24-year-olds, encouraging young women to join, providing a safe place, contemporary computers, software, and workshops, Digital NEST aims to change the face of technology.

Reinventing Marketing: 5 Obsessions Today's Digital CMO Needs to Succeed

Matt Dion | Posted 02.18.2015 | Business
Matt Dion

The vast majority of digital experience projects -- the very same projects CMOs were hired to see through to fruition -- "sometimes" or "often" fail.

(VIDEO) Adobe Relaunches "Auditude," Integrated With Company's DMP

Andy Plesser | Posted 03.21.2015 | Business
Andy Plesser

LAS VEGAS -- The emerging age of targeted TV advertising will mean an end to reaching viewers based on the shows they watch and instead usher in indiv...

(VIDEO) "TV Everywhere" Is Growing Fast, Despite Industry Perceptions, Adobe's Foster

Andy Plesser | Posted 03.14.2015 | Technology
Andy Plesser

LAS VEGAS -- "TV Everywhere", the method through which US cable operators allow subscribers online viewing of their bundles, has become the industry's...

2015 Educational Technology Forecast: Increasingly Cloudy Skies

Jason Saltmarsh | Posted 03.08.2015 | Education
Jason Saltmarsh

By 2019, schools will be spending nearly 19 billion dollars per year on educational technology. That's a lot of leverage. Educate your administrators and board members and let them know what you need. The forecast is cloudy, and that's a good thing.

(VIDEO) Adobe's Fast-Growing "Marketing Cloud" Now a Billion Dollar Business

Andy Plesser | Posted 12.06.2014 | Business
Andy Plesser

In its most recent quarterly earnings, Adobe Systems Incorporated reported $290 million in revenue for its Marketing Cloud, "with strong bookings grow...

(VIDEO) Adobe's "Marketing Cloud" Explained

Andy Plesser | Posted 11.24.2014 | Technology
Andy Plesser

COLOGNE - Who'd be a marketer these days? With device fragmentation, channel proliferation and the up-ending of the traditional "funnel" comes a whol...

(VIDEO) Publicis and Adobe in Pact for "One-to-One" Marketing Initiative

Andy Plesser | Posted 11.10.2014 | Business
Andy Plesser

COLOGNE, Germany - Publicis, the giant advertising holding company, announced today a strategic partnership with Adobe for a marketing platform soluti...

Judge Strikes Down Settlement In Landmark Wage Theft Case

PandoDaily | Mark Ames | Posted 08.08.2014 | Technology

The judge overseeing the landmark Silicon Valley wage theft antitrust lawsuit has struck down the $324 million settlement reached between most of the ...

(VIDEO) Mobile, iOS Fuels Rapid Growth of "TV Everywhere," Adobe Study

Andy Plesser | Posted 08.10.2014 | Technology
Andy Plesser

SAN FRANCISCO -- Mobile devices, led by the Apple operating system, are fueling the spread of TV Everywhere, says Tamara Gaffney, Principal Analyst wi...

Having a Mission Is What Real Businesses Do

MaryEllen Tribby | Posted 07.30.2014 | Business
MaryEllen Tribby

Many entrepreneurs and small business owners make the mistake of not taking the time to craft a mission statement. They think it's just fluff and a waste of time.

Crisis on the Internet: Is Everybody the Bad Guy?

Eric Mink | Posted 07.09.2014 | Media
Eric Mink

Next week, the FCC plans to propose new rules that its chairman claims will preserve the Internet as a free, fair and open communications medium for all. It seems far more likely that the rules will radically distort the medium by tilting Internet functioning even further in favor of the giant technology players.

What's Wrong With Silicon Valley's No-Poach Rule?

Margaret Heffernan | Posted 06.23.2014 | Business
Margaret Heffernan

What's revealed in these arrangements is striking: a belief that, once you've hired someone, you have bought the power to control their future when they work for you -- even after they've quit. In other words, you own them.

Farm to Fork Across America: Technology and Healthy Food for Emotional Well Being, Google and Adobe Style

Julie Ann Fineman | Posted 06.22.2014 | Home
Julie Ann Fineman

This post is co-authored by Lee Glenn "We must learn to balance the material wonders of technology with the spiritual demands of our human nature." -...

Apple Wants To Keep Evidence That Steve Jobs Was A 'Bully' Out Of Court

Reuters | Dan Levine | Posted 06.15.2014 | Technology

By Dan Levine SAN FRANCISCO (Reuters) - Witnesses at an upcoming trial over no-hire agreements in Silicon Valley should not be allowed ...

Tech Marketing Reinvented: Are You in the Revolution or Evolution Age?

Ivo Lukas | Posted 06.08.2014 | Technology
Ivo Lukas

Digital marketing is not just about tech tools, though. Reinvention requires risk. Being passionate and authentic -- even if this means being vulnerable -- is intimidating, but also rewarding according to Robert Redford, who said, 'Not taking a risk is a risk.'

(VIDEO) Comcast's thePlatform Unit in Pact with Adobe Primetime

Andy Plesser | Posted 06.08.2014 | Business
Andy Plesser

LAS VEGAS  - Comcast's thePlatform, the Seattle-based online video platform, has announced a joint technical and business alliance with Adobe's Prime...

(VIDEO) Adobe Announces Video Streaming for Major League Baseball and WWE

Andy Plesser | Posted 06.08.2014 | Media
Andy Plesser

LAS VEGAS - Adobe has two new customers for its Adobe Primetime digital video delivery and ad decisioning platform:  Major League Baseball and the Wo...

(VIDEO) Adobe Announces Support for MPEG-DASH, Showcases 4K

Andy Plesser | Posted 06.08.2014 | Technology
Andy Plesser

LAS VEGAS - Adobe has announced  support for  both ultra HD or 4K and with MPEG-DASH.   While Adobe's solutions are not yet available, the company...

Want A Strikingly New Web Site That You Develop Yourself?

Bill_Robinson | Posted 06.03.2014 | Technology

Enter Strikingly. This online website development platform/app makes the excruciating headache of creating your new website easy and most importantly, fun.

Community Restores 400-Year-Old Adobe Mission to Serve "Another Five Generations"

National Trust for Historic Preservation | Posted 03.25.2014 | Religion
National Trust for Historic Preservation

By Lauren Walser Earliest known photo of St. Augustine Mission, c. 1867. As it approached its 400th year, St. Augustine Mission in the Pueblo of Is...

Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

Steve Blank | Posted 03.08.2014 | Business
Steve Blank

For the last 75 years products (both durable goods and software) were built via Waterfall development. This process forced companies to release and la...

Adobe: TV Everywhere Homes Doubled in 2013

Andy Plesser | Posted 03.01.2014 | Business
Andy Plesser

The number of pay-TV homes accessing TV Everywhere has doubled in the first nine months of 2013, says Jeremy Helfand, VP of Monetization at Adobe, dur...

When Ads Tell Compelling Stories...

Rajesh Setty | Posted 01.23.2014 | Business
Rajesh Setty

When an Ad tells a compelling story and touches the hearts of people, they go out of the way to share that story with others. Ads normally get ignored...