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ADT Settlement

FTC Continues Crackdown on Misleading Endorsements

Allison Fitzpatrick | Posted 05.14.2014 | Media
Allison Fitzpatrick

The FTC's latest settlement should serve as reminder to all marketers that they need to ensure that their spokespersons are disclosing their material connections when endorsing the marketer's products in non-traditional media, such as talk shows, blogs and websites.