The FTC's latest settlement should serve as reminder to all marketers that they need to ensure that their spokespersons are disclosing their material connections when endorsing the marketer's products in non-traditional media, such as talk shows, blogs and websites.
These scammers are like loneliness relief valves. In a way, they provide a different perspective by making baseless promises that they never intend to fulfill. In the end, victims end up emptying their bank accounts.
The Internet is like a bad neighborhood with bad guys around every corner. As soon as a family member becomes active online, it's time to educate them -- no matter what age they are -- about cyber safety.