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Study Shows Food Advergames Entice Kids to Overeat

Ayala Laufer-Cahana, M.D. | Posted 07.08.2014 | Healthy Living
Ayala Laufer-Cahana, M.D.

We're all quite impulsive when it comes to food, and even more so when it comes to high-reward foods. Kids are even more vulnerable, and kids with higher impulsivity are a great target audience for advertisers. All the more reason to try and limit kids' exposure to these ads.