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What Businesses Need to Know About Direct Marketing

Ira Kalb | Posted 05.30.2015 | Business
Ira Kalb

Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?

Let's Ban Food and Beverage Ads! We Can Eat When We Are Hungry and Drink When We Are Thirsty Like Nature Intended

Jeff Ritterman, MD | Posted 07.20.2014 | Healthy Living
Jeff Ritterman, MD

Hunger is nature's way of telling us that we are energy deficient and should eat. The "genius" of advertising is that we eat even when we are not hungry and we do so without even being consciously aware of our eating behavior.

What Parents Need To Know About Free Online Games For Kids

The Huffington Post | Anna Almendrala | Posted 10.09.2013 | Healthy Living

Most of the foods marketed through "advergames," which are free online games that target children, have high levels of fat, sugar and salt, according ...

Brother, Can you Spare an Xbox?

Jessica Rovello | Posted 05.25.2011 | Entertainment
Jessica Rovello

How can consumers keep getting their games while game developers stay afloat?