As a club promoter in Baltimore, Daniel Reed quickly learned how powerful of a marketing tool social media can be. After reaching out to his thousands of followers on various sites, he saw dance floors become more crowded than they had ever been before.
Ad agencies are notable for their skewered logic but the new Gap campaign is particularly fascinating because of the way it attempts to build a semiotic grid about authenticity and self-knowledge out of images and tag lines that actively contradict that.
More and more brands are putting their biggest Super Bowl ads up on YouTube before the big game is even played. What's Trending has gone around and found all the hottest, must-see Super Bowl 47 commercials and put them all together in one massive compilation.