A World Without Advertising
Whether the average person is exposed to 3000-4000 commercial messages a day or 5,000 or some other vague, suspiciously round number, it seems abundan...
Whether the average person is exposed to 3000-4000 commercial messages a day or 5,000 or some other vague, suspiciously round number, it seems abundan...
I'm all for inclusiveness and multiculturalism, as much as I am for inexpensive cotton T-shirts and reindeer-themed boxer shorts. But this year's Gap "holiday" ad campaign just rubs me the wrong way.
I've been thinking about the arc of the series, from 1960 to 1963. Where has the series been, where is it now, and where might it be going with creator Matthew Weiner?
It seems inevitable that the potty is going public and the continued descent into indignity will be fed by our insatiable consumption of crap TV and tabloid fodder.
At age 51, I never thought I'd be "debuting". In fact, I thought I'd be on the downward slope of a successful advertising career. But, plans were meant for changing.
Susan Credle, the new chief creative officer for Leo Burnett USA, stopped by The Interview Show, hosted by Mark Bazer, at The Hideout in Chicago, to d...
Daffy's launched an advertising 2.0 campaign with their live "Fitting Dance" mini-musical. Prior to a screening of the new film Amelia, Daffy's dancer...
President Obama's visit to Asia showed how long a journey it's been since the 1955 Bandung Conference, the historic meeting of African and Asian states striving for self-determination.
As Don Draper reminds us again and again, love is something a guy like him creates to sell us nylons. We buy, we consume, we dream, but we need to build something real again.
When marketers knowingly play in the darker parts of the gray to drive sales, they're doing a disservice to the consumer and the industry. A good deal not a good deal when it misinforms consumers.
Marketers should create campaigns and branded platforms that explain how to get more value out of products, and "why" someone should have them in the first place.
What do you think? Will "Come to think of it -- eBay" drive you like a hot, dry lemming to the ocean of objects on sale at that worthy destination?
Randall Rothenberg recently took a shot at the FTC on the Huffington Post for its newly introduced Testimonial and Endorsements Guide. Here is our response.
What we have here is a perfect example of the great Internet ad paradigm: Make something nifty, make it free, get a lot of people to use it, and then sell some ads around it.
Are clicks the right way to measure the efficiency of online advertising? And, is online advertising efficient at all? In my case, it doesn't seem to be.
While full-on capitalism may still be our love story (I hear you Michael Moore), a kinder, gentler, more benevolent and yet still profit-driven form of marketing and business is on the rise.
Beauty is an important part of American culture. But so are machines. And when they get together...wow.
Advertising must live in the real world. Occasionally, that means dealing with the abuses of the unscrupulous. At some point, it also has to mean dealing with reality.
Listening to Martin Luther King on the murder of four girls in a Birmingham church, Betty opines that maybe this civil rights thing is premature. But Betty should know that a dream deferred can dry up like a raisin in sun.
When I was looking at a lot of the models from Fashion Week, I thought the same thing: She looks like girls I met in treatment. She needs to be hospitalized right now. In an inpatient facility. For months.
No one likes to be talked down to -- whether by a suitor or a company. Speaking with humor and candor will sometimes work; but in general, what we want and expect is intelligent messaging.