This was Mad Men's Mt. Everest moment. The quality of the acting and writing, the show's deep substance and the unparalleled directing savvy pushed the ensemble to a new high.
The days of unrestrained Internet downloads and open access content are approaching the end. People are the Internet's biggest content owners and they want their share of value.
When was the last time you headed to your local supermarket to get a particular bottle of detergent because you saw how it had performed an impressive cartwheel within a tiny, blinking online ad?
This is fertile ground for Facebook advertisers, and should allow the creation of much more relevant and interesting ad campaigns -- and thus more ad dollars for Facebook, since there's currently no way for an app creator to generate revenue from the data they are contributing to the Open Graph.
Today, media and marketing go beyond mere storytelling; now it's about storytelling and dialogue. That's why social media's so popular. It's not about the word "media"; it's about the word "social."
Are you watching Mad Men? You have not been getting a truly balanced view of what it was like to be gay in advertising in that time period. I was there. There were plenty of gays who, like me, didn't bother to stay in the closet, succeeded, and thrived in this tough world.
It's official -- breasts (and the prospect of breast augmentation) can sell anything. In case we weren't already convinced, a new Fiat ad has made it abundantly clear.
Stephen Colbert's on-air routine taking Wheat Thins and its advertising memo to task in a branded sponsorship earlier this year was deliberate, says ...
If there's one thing we know for sure about the latest episode of Mad Men, it's this: All this soapiness can mean only one thing. People are about to die.
It transpires that people have an aversion to corporate Twitter accounts. Trying solely to sell or link to your content is a faux-paux tantamount to having toilet roll escaping from your trousers at a dinner party.
Have you been asking yourself: What happened to that old energy, that zest for life? Can I ever get it back? Yes, you can! Now you can leave all that doubt, worry and discomfort behind. Because now there is... SMILIZENE.
For far too long, our approach to developing public policy on issues of crime and punishment has been overly framed by sensationalist imagery.
Having grown up around family and close friends suffering from depression, like many of us have, I've always had the curiosity as to how we as humans ...
Today's small business owners are faced with a seemingly endless parade of online marketing vendors. So how do you separate hype from reality and choose the right marketing platform?
In this election year, I've been on fear watch. Folks are fearful of everything from 2012 theories to GMOs to student loans taking over as the number one source of pain for college grads everywhere.
Some critics point out that TV, radio and magazine advertisers measure ad effectiveness using research panels of users who sign up to provide feedback. Why do websites need to measure effectiveness with greater precision?