It is not only Star Trek fans who are enjoying the latest video and viral advertisement for Audi where Zachary Quinto, who plays Spock in the latest Star Trek films, and Leonard Nimoy, the original Spock, engage in one the funniest ads of the year.
Jeremy Lockhorn and Jonathan Hull are the visionaries behind the Emerging Experiences and Media Labs at Razorfish. It is their job, indeed very much their passion, to foresee the ways in which media is transforming and how brands can innovate alongside it.
There are many reasons to be skeptical when you see drugs ads on TV. Doctors don't like these ads because patients end up asking for the newest drugs even though older products may be safer, more effective and less expensive.
It will be interesting to see how the wave of real-time data accessible to consumers will drive real-time marketing for brands -- and their prices. With more than 75 percent of U.S. consumers shopping online, I look forward to the future of e-commerce.
The U.S. is experiencing an explosion, both in content and how that content gets delivered. But we are also a nation founded on freedom and the rights of the individual. Shouldn't that include being able to choose what we watch, read and see, along with when and how we do it?
After a long span of increasingly airless personal drama, followed by last week's intrusion of a major historical tragedy, the show got back to its advertising roots with a vengeance. In fact, the show may have re-booted itself, as it did at the end of Season 3. For once again, the old Sterling Cooper etc. is no more.
I sat down with Ray Velez at the beginning of the conference to get a deeper understanding of what Converge means to Razorfish as business, Ray as global CTO, and how all of it affects the consumer.
Scott Erickson is brand director for Bing, and the guy behind the "Bing it on challenge." The "Bing it on" campaign exemplifies Scott's focus on delivering the right message in the right place at the right time.
As technology gets more complicated, users are seeking out simplicity and personalization. I was curious to know how he and AT&T were approaching this new technology-enabled lifestyle.
Very few of us are lucky enough to accept work based solely on affinity for a product or the idea behind it. But for filmmaker Casey Neistet, there h...
I've got some advice for baby boomer marketers. While we use your products, we aren't thrilled that we have to use them. Marketers need to understand the difference between marketing to a generation and marketing products by using a generational spokesmodel.
Any company is at risk when its founder dies. But Steve Jobs' death has taken much more than a founder. With Jobs gone, Apple has lost its mind.
The Flood is a good episode of Mad Men, especially in a Season 6 off to an uneven start. It came at a good time, too, reassuring that our characters are not all irretrievably stuck in tedious personal melodramas. That, actually, they can be very appealing people.
Today, seven industry stand-outs will be inducted into the Advertising Hall of Fame. Of those seven, six are men. Only one is a woman: Shelly Lazarus.
More and more every day, Latino culture is influencing the broader culture. And Latinos are growing more and more aware of this influence. Which makes the future a pretty interesting place to imagine.
What if you woke up one morning to learn that your community had become enlisted to advertise for Coca-Cola? You didn't have a choice. People in neighborhoods across your city were told the same thing. That's basically what happened in the city of Chicago.