Digital: Beyond Our Control, But Within Our Reach

Chris Curtin and Bob Greenberg, 11.10.2009

Marketers should create campaigns and branded platforms that explain how to get more value out of products, and "why" someone should have them in the first place.

Come To Think of It -- eBay?

Fortune's Stanley Bing, 11.03.2009

Fortune Magazine Columnist

What do you think? Will "Come to think of it -- eBay" drive you like a hot, dry lemming to the ocean of objects on sale at that worthy destination?

Setting the Record Straight on the FTC's Testimonial and Endorsements Guide

Mary K. Engle, 10.30.2009

Director, Federal Trade Commission’s Division of Advertising Practices

Randall Rothenberg recently took a shot at the FTC on the Huffington Post for its newly introduced Testimonial and Endorsements Guide. Here is our response.

How the Internet Got Lost and Why Google's GPS Won't Show Us the Way Out

Michael Wolff, 10.29.2009

Author of Newser.com's Off the Grid column

What we have here is a perfect example of the great Internet ad paradigm: Make something nifty, make it free, get a lot of people to use it, and then sell some ads around it.

Targeted, Hyper-Personalized, Real-Time Ads - Please Come to Me!

Tanja Aitamurto, 10.28.2009

Silicon Valley-based Finnish writer has survived two malarias, and loves crowdsourcing.

Are clicks the right way to measure the efficiency of online advertising? And, is online advertising efficient at all? In my case, it doesn't seem to be.

Social Purpose Becomes the New Social Status in Business

Mitchell Markson, 10.21.2009

Global Chief Creative Officer and President of Brand Consulting, Edelman

While full-on capitalism may still be our love story (I hear you Michael Moore), a kinder, gentler, more benevolent and yet still profit-driven form of marketing and business is on the rise.

Target Women: Beauty Contraptions

Sarah Haskins, 10.18.2009

Host of “infoMania’s” "Target Women" on Current TV

Beauty is an important part of American culture. But so are machines. And when they get together...wow.

Living In the Real World

Jarvis Coffin, 10.14.2009

CEO & President, Burst Media

Advertising must live in the real world. Occasionally, that means dealing with the abuses of the unscrupulous. At some point, it also has to mean dealing with reality.

Mad Men: "Wee Small Hours" -- HuffPost Review

William Bradley, 10.12.2009

California-based Political Analyst NewWestNotes.com

Listening to Martin Luther King on the murder of four girls in a Birmingham church, Betty opines that maybe this civil rights thing is premature. But Betty should know that a dream deferred can dry up like a raisin in sun.

What Michelle Obama Can Teach Us That Models Can't

Adia Colar, 10.14.2009

Publicist, Freelance Writer

When I was looking at a lot of the models from Fashion Week, I thought the same thing: She looks like girls I met in treatment. She needs to be hospitalized right now. In an inpatient facility. For months.

What Brands Can Learn From Online Dating

Christine Huang, 10.12.2009

Head of Cultural Trends at GlobalHue

No one likes to be talked down to -- whether by a suitor or a company. Speaking with humor and candor will sometimes work; but in general, what we want and expect is intelligent messaging.

CNN's New iPhone App: Do You Get What You Pay For?

Megan Berry, 10.07.2009

Evangelist for Mobclix, social media junkie, blogger, and recent Stanford grad

CNN is actually following an old publishing model -- charge a small fee and include ads. CNN explains their decision to include ads as a way to ensure they can deliver a premium experience.

Who Will Save Glenn Beck?

Michael Wolff, 10.06.2009

Author of Newser.com's Off the Grid column

Should I be worried about Glenn Beck? In my long experience, when advertisers boycott media it's media that's too out there in a too-permissive liber...

19 More Advertisers Ditch Glenn Beck

James Rucker, 10.06.2009

Founder of ColorOfChange.org

Two British companies, Subaru, Toyota and Equifax are among the companies pulling ads from Beck's Fox News show.

Target Women: How To Get Hot Chicks

Sarah Haskins, 10.02.2009

Host of “infoMania’s” "Target Women" on Current TV

Ever wondered how to improve your dating life? Maybe it's time you watched a few commercials and saw how mini-burgers can make a major change.

Direct and to the Point

Kevin Walsh, 10.01.2009

Creator of Forgotten New York

Pictures of unadorned business awning signs in New York that state what you will find inside with no obfuscation, no unwarranted puffery, and as few words as possible.

Ad Experts Offer Social Media Tips at NYC's Advertising Week

Eric Shutt, 09.29.2009

A social media whiz with serious creative energy.

Presenters at IAB's MIXX Expo, a key event at NYC's Advertising Week, confirmed that advertising's future is now squarely focused on social media.

Mad Men: "Seven Twenty Three" -- HuffPost Review

William Bradley, 09.28.2009

California-based Political Analyst NewWestNotes.com

What "Seven Twenty Three" is is Don Draper's Waterloo. Or I should say, Dick Whitman's Waterloo. That's the day in 1963 on which Don Draper/Dick Whitman gets lassoed.

Avoid the Temptation to Cut Marketing Budgets to Balance the Books

Jenny Darroch, 09.26.2009

Marketing strategy expert at Claremont Graduate University

Firms that spent more on marketing than their peers during the recession enjoyed a higher market value five years after the recession ended.

The Vanderbilt Republic Foundation: Something Old, Something New

Stephen Macfarlane, 10.09.2009

Operations Coordinator, The Vanderbilt Republic Foundation

A picture taken on film has advantages -- for viewer and subject alike -- that simply don't exist in the world of digital photography.

Ford Hosts a Taurus Tweetup in Denver

Ef Rodriguez, 09.24.2009

Social Media Writer, Blogger

Though they may not get the whole fuel efficiency thing, Ford gets social media.