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Advertising Age

Selling Golf To Millennials

Michael McGuire | Posted 08.18.2016 | Business
Michael McGuire

A story ran in Advertising Age about Callaway Golf that really got me thinking. The premise was simple: golf amongst younger generations is not as popular as it once was, and major equipment manufacturers like Callaway are searching for new ways to connect with these audiences.

#AOLBUILD Speaker Series Hosts Top Brand Builder, PepsiCo's Brad Jakeman

AOL BUILD | Posted 08.06.2014 | Business

"Remaining cohesive among all brands starts by asking, What's the core brand idea you want to communicate?" PepsiCo's Brad Jakeman told AOLers gathered in the New York office last Friday afternoon.

Being Gay In The World Of Mad, Mad Men: What It Was Really Like

David Leddick | Posted 02.02.2016 | Queer Voices
David Leddick

Are you watching Mad Men? You have not been getting a truly balanced view of what it was like to be gay in advertising in that time period. I was there. There were plenty of gays who, like me, didn't bother to stay in the closet, succeeded, and thrived in this tough world.

He Named It "Grammy": A Conversation With Hunter & Stan Freberg, Plus New Robert Johnson Releases

Mike Ragogna | Posted 05.25.2011 | Entertainment
Mike Ragogna

2011-02-18-m.jpgStan Freberg, Hunter Freberg. Together, they're like an institution.

Twitter Offers Peek at Plans to Monetize Advertising

Eric Shutt | Posted 05.25.2011 | Technology
Eric Shutt

Twitter insists that the day is just around the corner that companies will want to spend millions in advertising on the site, but Twitter's commitment is still prioritizing users over a desire to quickly generate cash revenue.

MadWomen of Madison Avenue Convene for Kudos

Val Brown | Posted 05.25.2011 | Media
Val Brown

Women still rule the supermarket, and many family buying decisions. It only makes sense that they should rule the advertising industry, too.

Nothing to Snore at: Pete Blackshaw Urges we "Get Back to Boring"

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Good column in Ad Age from Pete Blackshaw, EVP of Online Digital Strategic Services at Neilsen, which echoes what Rupert Murdoch had to say about the ...

Today's New Vocabulary Word Is "Crowdsourced'

Candy Spelling | Posted 05.25.2011 | Entertainment
Candy Spelling

I'm with everyone else who couldn't figure out Lindsay Lohan's $100 million lawsuit against E-Trade because one of the babies in a TV spot had her nam...

English Speaking Hispanics Lead in Mobile Internet Growth...

Chris Brassington | Posted 05.25.2011 | Business
Chris Brassington

"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."

Avoid the Temptation to Cut Marketing Budgets to Balance the Books

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

Firms that spent more on marketing than their peers during the recession enjoyed a higher market value five years after the recession ended.

Enter the Golden Age of PR: Exit Reality

Schuyler Brown | Posted 05.25.2011 | Media
Schuyler Brown

Brands are ditching advertising, which is really pretty transparent in its intentions, in favor of spin and PR, which really is not. This shift is partly because advertising is failing and partly because PR is right for the times.

Mad Men Style: The Best of the Sixties

Stephen Drucker | Posted 05.25.2011 | Style
Stephen Drucker

To get me through the final countdown, I've been looking through old issues of House Beautiful and found some real Mad Men style from the sixties.

You're Spending Too Much On Advertising

Sarah O'Leary | Posted 05.25.2011 | Business
Sarah O'Leary

Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.

Publish or Perish v. Publish and Perish

Aimee Liu | Posted 05.25.2011 | Business
Aimee Liu

Here's the central paradox: there's more opportunity for all to publish, but more than ever, only the mega-sellers profit at all. It's like a rapidly expanding casino with a shrinking winner's circle.

Obama's Branding Genius

John Tepper Marlin | Posted 05.25.2011 | Business
John Tepper Marlin

AdAge announced today that yesterday, November 4, is the most significant day for marketers in the history of the world.

Extra! Extra! People Want To Use Cell Phones for Talking

Candy Spelling | Posted 05.25.2011 | Style
Candy Spelling

More people say they'd rather have a smaller phone with less features than a larger phone with more capabilities. Can it be that we're actually ready to simplify? Is multi-tasking on its way out?

Advertising Week Pulls Plug On "Walk Of Fame" Parade

New York Times | Stuart Elliott | Posted 05.25.2011 | Business

As the fourth convergence of Advertising Week begins in New York this week, what seems to be Topic A? The flight of ad dollars online? The effect of T...