Advertising Agencies

Building a Digital Agency Ecosystem

Andrew Bailey | Posted 12.06.2011

Read More: Advertising Week 2011, Advertising Week, Advertising Agencies, Advertising, Digital Advertising, Advertisingweek, Business News
Andrew Bailey

What does it take to fuel a growing digital agency and be successful with a compelling digital offering? My answers have little to do with digital per se, and more to do with sound management principles and common sense.

Read Post

A Principle Isn't a Principle Until it Costs You Something

Mark A. O'Brien | Posted 12.04.2011

Read More: Advertising Week, Advertisingweek, Advertising Agencies, Advertising Pitches, Intellectual Property, Advertising, Advertising Week 2011, Ad Agencies, Business News
Mark A. O'Brien

Who owns Agency ideas presented in a pitch... the prospective Client, or the Agency? As an industry, we aren't doing ourselves any favors by not recognizing and abiding by a single industry position on the matter.

Read Post

Do Advertisers Get Social Media?

Jeff Sweat | Posted 05.25.2011

Read More: Social Media, Twitter, Ads on Twitter, Advertising Tweets, Advertising Agencies, Advertising, Advertising Social Media, Media News
Jeff Sweat

Advertisers and agencies do not use social media enough. Taking the time to learn social media, to marry creativity with new ways of connecting to customers, is too much work.

Read Post

Where are the Journalism Jobs? The Answer Is...

Mark Pasetsky | Posted 05.25.2011

Read More: Newsstand Numbers, Susan Boyle, ABC Data, Advertising Agencies, Reporter Jobs, Journalist Jobs, Olympics, Audit Bureau of Circulations, Magazines, Magazine Sales, Magazine Newsstand Sales, Media News, Media News
Mark Pasetsky

Journalists' experience is just what many ad agencies are looking for in 2009. One of their specific needs is experienced journalists who are great story-tellers.

Read Post

You're Spending Too Much On Advertising

Sarah O'Leary | Posted 05.25.2011

Read More: Marketing, Sales, Business, Shopping, Marketing Trends, Advertising Campaigns, Online Advertising, Advertising, Advertising Age, Internet Advertising, Viral Marketing, Advertising Agencies, Online-Marketing, TV Advertising, Business News
Sarah O'Leary

Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.

Read Post

Google's Diversification Forces It To Play Nice With Ad Agencies

Posted 05.25.2011

Read More: Advertising Agencies, Advertising, New Media Advertising, Google Products, Google Advertising, Google, Business News

During the last year, Google has built a 40-person group that is charged with courting agencies, trying to persuade them that their clients should buy...

Read Whole Story