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Advertising Agencies

What Is the Role of Award Shows for Marketers and for Creative Agencies Moving Forward?

Scott Goodson | Posted 02.19.2016 | Business
Scott Goodson

If you work in advertising or marketing, it's award season now that Super Bowl and the Grammys are over. As you may have heard, advertising awards are and have always been the most tangible evidence of excellence for ad agencies, and the individuals who create award-winning work get better raises, promotions and job options.

Five Ways Agencies Can Solve the Omnichannel Problem

Jorge Urrutia | Posted 09.22.2016 | Business
Jorge Urrutia

Channel fragmentation won't be solved by taking shortcuts. The hard route is about fundamentally changing the way agencies and marketers operate. Those who succeed will generate a competitive advantage that is very hard to replicate -- precisely because you can't build it by addition.

SEO Is Dying & Millennials Won't Attend The Funeral

Tim Burd | Posted 07.24.2016 | Technology
Tim Burd

Now, I'm not trying to be coy or just attack SEOs the way John Oliver seems to have it out for social media experts, but let's get one thing clear: SEO is dying because of how millennials are now using the mobile and social web.

Double Yourself To Get What You Want

Shelley Zalis | Posted 07.08.2016 | Women
Shelley Zalis

Mary Wells Lawrence, advertising visionary, trailblazer and legend, shares the simple advice that has led her to get everything she has ever wanted: Double Yourself.

3 Things the X-Men Know About Digital Marketing That You Don't

Sajeel Qureshi | Posted 02.28.2015 | Small Business
Sajeel Qureshi

The X Men are the world's greatest super team. They have a team that works together, trains together and is fueled by a great leader. The only way they could achieve their goals is through teamwork and a slew of skill sets to pull from.

Why Pro Bono Works

Erin Lackey | Posted 01.31.2015 | Business
Erin Lackey

In the end, pro bono shouldn't be about the awards or credit your agency gets. It's about the results for the organization because nobody is forcing you to work for free.

Matt Seiler, Global CEO of IPG Mediabrands on #AOLBUILD

AOL BUILD | Posted 10.06.2014 | Media

Gino DePinto, AOL BUILD Watch Matt Seiler, Global CEO of IPG Mediabrands take the #AOLBUILD stage and moderated by AOL's very own Jack Bamberger, G...

Choosing the Right Agency

Rick Roth | Posted 07.20.2014 | Business
Rick Roth

You're a marketer needing an agency... it doesn't much matter your size....the complexities of choice exist regardless. The promises of one stop shopping, new media expertise and brilliant work are rampant.

The Dos & Don'ts Every Startup Must Follow in Order to Prosper

MaryEllen Tribby | Posted 01.27.2014 | Small Business
MaryEllen Tribby

Startups operate differently from companies that have been around for decades. How they operate from the start can make or break the company. What may seem like a few harmless decisions can easily determine the organization's fate.

18 Things That Make Ad Agencies Cringe

Brandon Suyeoka | Posted 11.23.2013 | Business
Brandon Suyeoka

In the world of advertising, there are two sides -- you are either the agency or you are the client. I've spent my fair share of time on both sides of the fence and have been in the industry long enough to know the relationship dynamic between both sides.

Marketing in China: Twenty Years On

Tom Doctoroff | Posted 11.22.2013 | Business
Tom Doctoroff

I have lived in China since 1994 and in Shanghai since 1998. When people hear this, the most common reaction is, "You must have seen huge changes." I respond, "Perhaps not quite as much as you might expect."

Finally, The Truth About Focus Groups!

Sandy Thompson | Posted 09.29.2012 | Media
Sandy Thompson

Instead of focus groups, we're letting relationships drive our research. If you want someone to tell you what she really thinks about how she looks and how she feels about getting older--or anything else that matters--you need to get to know her first.

Ron Dicker

A New Crop Of Filmmakers On Madison Avenue | Ron Dicker | Posted 07.12.2012 | Business

Imagine if the ad men from the "Mad Men" era were to put down their drinks and make documentaries. That probably wouldn't have happened back in the da...

Building a Digital Agency Ecosystem

Andrew Bailey | Posted 12.06.2011 | Business
Andrew Bailey

What does it take to fuel a growing digital agency and be successful with a compelling digital offering? My answers have little to do with digital per se, and more to do with sound management principles and common sense.

A Principle Isn't a Principle Until it Costs You Something

Mark A. O'Brien | Posted 12.04.2011 | Business
Mark A. O'Brien

Who owns Agency ideas presented in a pitch... the prospective Client, or the Agency? As an industry, we aren't doing ourselves any favors by not recognizing and abiding by a single industry position on the matter.

Do Advertisers Get Social Media?

Jeff Sweat | Posted 05.25.2011 | Media
Jeff Sweat

Advertisers and agencies do not use social media enough. Taking the time to learn social media, to marry creativity with new ways of connecting to customers, is too much work.

Where are the Journalism Jobs? The Answer Is...

Mark Pasetsky | Posted 05.25.2011 | Media
Mark Pasetsky

Journalists' experience is just what many ad agencies are looking for in 2009. One of their specific needs is experienced journalists who are great story-tellers.

You're Spending Too Much On Advertising

Sarah O'Leary | Posted 05.25.2011 | Business
Sarah O'Leary

Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.

Google's Diversification Forces It To Play Nice With Ad Agencies

Posted 05.25.2011 | Business

During the last year, Google has built a 40-person group that is charged with courting agencies, trying to persuade them that their clients should buy...