Whether your business is a restaurant, small manufacturer, sporting goods retailer or day care center, measurable advertising works the same. Here's the blueprint.
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Corporate America has an innovation problem. Obsessed with controlling and measuring, corporate executives often forget that employees are people too. Here are some suggestions for affecting what happens in the room
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Last night's "The Color Blue" was a cracking good episode that, after last week's rushed and rather arbitrary plot developments, returned Mad Men to its strongest ground.
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