Advertising Industry

Mad Men Through The Boomers Lens: Don Offers Up Some Harrison Ford-Styl

Steven C. Eisner | Posted 05.21.2012

Steven C. Eisner

Now that Don is back, he appears determined to make SCDP succeed

Social Creativity: Marketers Unite!

Mike Parker | Posted 01.14.2012

Mike Parker

Although it's important to be knowledgeable about web technologies and the ever-evolving way that consumers use them, it is still fundamental to understand the consumer.

How Much is Enough, Really?

Cassie Hughes | Posted 12.04.2011

Cassie Hughes

A marketer's inconvenient truth is that consumers now demand that brands are authentically present in all facets of their lives; short cuts and bare minimum marketing simply don't create a memorable brand experience.

Capturing the Spirit of Advertising Week

Nancy Hill | Posted 12.02.2011

Nancy Hill

While you're racing around New York City for the many events, I want you stop and, pardon me, remember to smell the roses.

Wish Us Luck: We Are Chevy's Advertising Agency

Jeff Goodby | Posted 05.25.2011

Jeff Goodby

Advertising Chevrolet is an interactive study of what Americans think and feel at any given moment. You have to gauge that psychological landscape and, whether you succeed or fail, you find out fast.

"Don't Be Evil": How Larry Page and Sergey Brin Really Think and Should We Worry About Google's Dominance

Anis Shivani | Posted 05.25.2011

Anis Shivani

We shall see if Larry and Sergey's collective brain can keep up with the spontaneous evolution of the Internet.

Mad Men Style: The Best of the Sixties

Stephen Drucker | Posted 05.25.2011

Stephen Drucker

To get me through the final countdown, I've been looking through old issues of House Beautiful and found some real Mad Men style from the sixties.

Can You Trust Your Psychiatrist?

Lloyd I. Sederer, MD | Posted 11.17.2011

Lloyd I. Sederer, MD

If you can't trust big Pharma with its capacity to influence doctors then how can you trust your psychiatrist?

Ad Industry Forecast: '08 Is Fine, Watch Out For '09

AdAge | Jeremy Mullman | Posted 05.25.2011

Merrill Lynch last week became the first major U.S. investment bank to declare the U.S. economy in recession. Two days later, Goldman Sachs jumped in,...