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Advertising Psychology

The Relationship Between How You Feel and What You Buy

Naomi Troni | Posted 01.17.2012 | Business
Naomi Troni

Most of us don't buy products; we shop and buy with the intention of getting the emotions we want. We buy the sizzle, not the sausage.

How Marketers Capitalize On Your Fear: Confessions Of An Ex-Ad-Woman

Judith Acosta, LISW, CCH | Posted 11.17.2011 | Healthy Living
Judith Acosta, LISW, CCH

Being a therapist is not too different in some ways from being a copywriter, when you think about it. It's all about understanding people, their motivations, habits and triggers.