Read More: Advertising Emotions, Consumer Emotions, Advertising Psychology, Brands Marketing, Mood Regulation, Brand Psychology, Consumers Marketing, Buying Brands Psychology, Business Marketing, Business News
Most of us don't buy products; we shop and buy with the intention of getting the emotions we want. We buy the sizzle, not the sausage.
Being a therapist is not too different in some ways from being a copywriter, when you think about it. It's all about understanding people, their motivations, habits and triggers.