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Advertising Strategy

Prank-vertising: More Shock Than Awe?

Jim Joseph | Posted 12.02.2013 | Media
Jim Joseph

Shock value for shock's sake doesn't work in terms of meeting marketing objectives. It may get buzz but I doubt it sells product.

Advertising Tips From A Real-Life 'Mad Man'

The Huffington Post | Posted 01.07.2012 | Small Business

Tor Myhren, president and chief creative at Grey New York, talks about nurturing creativity in the advertising industry and beyond. ...

Advertising in China: What's New, What's Not

Tom Doctoroff | Posted 08.02.2011 | Business
Tom Doctoroff

Luxury goods are a tool for career advancement in China. In the PRC, the key benefit of shower gel is "an energizing shower experience that helps me start the day with a kick."

Let's Face It -- We're Brandwashed.

Sarah O'Leary | Posted 05.25.2011 | Media
Sarah O'Leary

Consumers are the most important consideration in a marketing cycle, and they don't spend hours wondering if their yogurt is "perky yet confident," and "not afraid to share its opinion."