Shock value for shock's sake doesn't work in terms of meeting marketing objectives. It may get buzz but I doubt it sells product.
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Tor Myhren, president and chief creative at Grey New York, talks about nurturing creativity in the advertising industry and beyond. ...
Luxury goods are a tool for career advancement in China. In the PRC, the key benefit of shower gel is "an energizing shower experience that helps me start the day with a kick."
Consumers are the most important consideration in a marketing cycle, and they don't spend hours wondering if their yogurt is "perky yet confident," and "not afraid to share its opinion."
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