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Advertising Technology

Do Modern CMOs Have To Choose Between Awareness And Demand Generation?

Joe Hyland | Posted 06.17.2016 | Business
Joe Hyland

It's one of the most basic and yet persistent questions facing CMOs and marketers. Do we go the billboard route, which will presumably reach a wide audience, but one that will provide little data on customers and their interaction with the advertisement?

Ad Fraud and Advertisers: Time to Pick Your Poison

Robert Bardunias | Posted 01.19.2015 | Technology
Robert Bardunias

Programmatic technology is the ultimate key to enabling the fight against ad fraud, click fraud, and most importantly, consumption fraud. Without embracing Programmatic's role in delivering content, the digital advertising industry will be setting itself up for failure.

High-Tech Start-Up Focus: GeoEdge

Bill_Robinson | Posted 04.15.2012 | Technology

GeoEdge provides the technology -- a software service -- that allows publishers, advertisers and their agencies to track, view and validate ad campaigns on any device platform, virtually anywhere in the world.

'Minority Report' Billboard Watches You Shop

The Sun | Posted 05.25.2011 | Technology

RETAILERS are targeting individual shoppers with digital billboards like those in the hit Tom Cruise film Minority Report. Cameras in the advert ho...

Advertising Fast Cheap and Out of Control

Tor Myhren | Posted 05.25.2011 | Business
Tor Myhren

Your brand will be praised, punked, glorified and vilified. So make sure you raise it well. And like any good parent, be ready to jump in on a moment's notice and help it navigate the stormy waters.