iOS app Android app

Advertising to Women

I Can't Wait To Not Be Sexy Anymore

Anastasia Basil | Posted 06.04.2014 | Women
Anastasia Basil

I've been tweezing, shaving, moisturizing, defrizzing, flat-ironing, bikini-waxing, gym-joining (notice I said gym-joining, not gym-going?) exfoliating and manicuring since 8th grade, all while sleeping on a silk pillowcase to reduce wrinkles. I'm ready to grow a beard and just RELAX.

Companies Don't Know How to Market to Women Over 60 -- and That's Bad for Everyone!

Margaret Manning | Posted 02.18.2014 | Fifty
Margaret Manning

If I see one more 35-year-old model advertising anti-aging cream I am going to scream! As a 60-year-old woman, I have already changed my own language to a paradigm of "pro-aging" instead of "anti-aging." I don't want to look younger. I want to feel and live better.

Why Every Lady Should Know Her Liquor and the Companies Exploiting Those Who Don't

Kayleigh Kulp | Posted 09.22.2013 | Women
Kayleigh Kulp

Men at women may sit at the bar counter together, but they are still a world apart when it comes to their drinks. The liquor companies perpetuate the stereotype that women are impressionable and don't care about complexity and quality.

Designing Your Product for Men or How to Kill Your Company

Camilo Acosta | Posted 04.07.2013 | Business
Camilo Acosta

Female stereotypes don't work. To appeal to women, you need to test, do customer development, and learn what works for the female audience in your market.


Caren Osten Gerszberg | Posted 08.01.2012 | Women
Caren Osten Gerszberg

Why must nearly every marketing campaign aimed at women portray them as either stressed-out moms or wanting to lose weight?

Why Advertising Companies Need Women

Christine Bronstein | Posted 05.12.2012 | Women
Christine Bronstein

Because of this dearth of female voices, companies are spending billions creating ads that can be nearly as offensive or clueless as Limbaugh's remarks.

You’ll Never Guess What These Advertisers Know About You

Jessica Pearce Rotondi | Posted 02.23.2012 | Women

You may have noticed that if you searched for "bachelorette party gifts" online recently, the ads on the right bar of your Facebook page after your se...

Why Are Whiskey Companies Ignoring Women?

Brooke Carey | Posted 01.17.2012 | Women
Brooke Carey

I met a guy friend at a bar. He ordered a Bud Light; I ordered a Jameson on the rocks. "Damn," he said, looking at me like I'd just set myself on fire. "You're more of a man than I am."

Do Commercials Geared Towards Women Terrify You? | Joe Nelson | Posted 11.17.2011 | Healthy Living

I never thought there was anything weird about this until someone started leaving the TV on in my office during the day. The commercials that followed...