Advertising Week

Advertising: Resistant to Globalization

Ciaran Murphy | Posted 05.21.2012

Read More: Starbucks, Creativity, Globalization, Japan, Advertising, Mcdonalds, International Advertising, Advertising Week, Global Advertising, Media News
Ciaran Murphy

While consumers in Japan drink the same skinny lattes from the same green paper cup, they need to be advertised to in a completely different way.

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Why Aren't We Creating Ads Designed Specifically for Mobile?

Sal Candela | Posted 12.12.2011

Read More: Advertising Week 2011, Advertising Week, Advertising, Digital Advertising, Advertisingweek, Smartphone Advertising, Mobile Ad Design, Mobile Advertising, Mobile Ads, Technology News
Sal Candela

It seems that many marketers and agencies think that we can just slap some online creative into a mobile-sized ad and somehow that might catch people's interest and get them to tap on these ads.

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Y&R's David Sable Talks Social Media, 21st Century Marketing

The Huffington Post | Posted 12.10.2011

Read More: Advertising Week, David Sable, Advertising, Advertising Week 2011, Advertisingweek, Video, Home News

AOL's David Shing caught up with David Sable, Global CEO of Y&R, to discuss his thoughts on social media, marketing in the 24-hour media age, and how ...

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Guy Duncan Discusses Coca-Cola's Marketing Strategies

The Huffington Post | Posted 12.10.2011

Read More: Coca-Cola, Advertising Week, Advertising, Advertising Week 2011, Advertisingweek, Guy Duncan, Video, Home News

HuffPost's Bianca Bosker caught up with Guy Duncan, Global Creative Director at Coca-Cola TM, to discuss his thoughts on advertising as content, Coca-...

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Dentsu Networks West COO John Partilla Shares Ad Week Thoughts

The Huffington Post | Posted 12.10.2011

Read More: Advertising Week, Advertising, John Partilla, Advertising Week 2011, Advertisingweek, Video, Home News

HuffPost's Bianca Bokser caught up with, John Partilla, COO of Dentsu Network West, to discuss his takeaways from Advertising Week and his thoughts on...

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On Brain Blur

Marian Salzman | Posted 12.07.2011

Read More: Advertisingweek, Information Age, Social Media, News Cycle, Advertising Week 2011, Advertising Week, Advertising, Technology News
Marian Salzman

The pace at which we work now is beyond warp speed, and the window in which to look ahead for PR -- and all disciplines -- is closing so fast that many of us are finding ourselves with fingers caught in the frame.

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It's Advertising Week Again And All Is Right With The World

Lee Garfinkel | Posted 12.07.2011

Read More: Advertisingweek, Future of Advertising, Advertising Week 2011, Advertising Week, Social Media Advertising, Advertising, Digital Advertising, Marketing, Business News
Lee Garfinkel

Never before in the history of advertising and marketing has there been so much opportunity, so much media, so much technology, so much data and so many consumers devouring messages.

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Sneaking the Spinach in with the Popcorn

Peggy Conlon | Posted 12.07.2011

Read More: Advertising Week 2011, Advertising Week, Advertising, Advertisingweek, Social Campaigns, Cause Marketing, It Gets Better, Brand Integration, Content Integration, Video, Business News
Peggy Conlon

Content integration can instantly elevate an issue, spark a dialogue and spur consumer action. But to do it right, you have to both entertain and educate -- with a heavy emphasis on entertain.

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Giving Web Video the Respect It Deserves

Nathan Coyle | Posted 12.07.2011

Read More: Web Video Advertising, Online Videos, Advertising Week 2011, Advertising Week, Viral Videos, Advertising, Web Video, Advertisingweek, Technology News
Nathan Coyle

It is important that brands, advertisers and Hollywood acknowledge that web videos are no longer a new frontier. Web videos are deeply entrenched in robust online communities.

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CafeMom's Ann Lundberg Talks Importance Of Local

The Huffington Post | Posted 12.07.2011

Read More: Advertising Week, Advertising, Advertising Week 2011, Ann Lundberg, Advertisingweek, Video, Home News

AOL's David Shing caught up with Ann Lundberg, EVP of CafeMom, during Advertising Week to discuss why the local space is important for moms....

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EA's Dave Madden Talks Social Gaming, Video Game Marketing

The Huffington Post | Posted 12.07.2011

Read More: Advertising Week, Dave Madden, Advertising, Advertising Week 2011, Advertisingweek, Video, Home News

AOL's David Shing caught up with Dave Madden, SVP at Electronic Arts, during Advertising Week to discuss the "exploding" video game space, social gami...

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VCU's Rick Boyko Discusses MBA Alternative For Creatives

The Huffington Post | Posted 12.07.2011

Read More: Advertising Week, Rick Boyko, Advertising, Advertising Week 2011, Advertisingweek, Video, Home News

AOL's David Shing caught up with Rick Boyko, Director and Professor at VCU's Brandcenter, during Advertising Week to discuss his takeaways from his pa...

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WATCH: Buzzfeed's Andy Wiedlin Discusses Social Media & Marketing

The Huffington Post | Posted 12.07.2011

Read More: Advertising Week, Andy Wiedlin, Advertising, Advertising Week 2011, Buzzfeed, Advertisingweek, Video, Home News

AOL's David Shing caught up with Andy Wiedlin, Chief Revenue Officer of Buzzfeed (and former HuffPost sales exec), during Advertising Week to discuss ...

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WATCH: Jason Harris Discusses Industry Changes

The Huffington Post | Posted 12.07.2011

Read More: Advertising Week, Advertising, Jason Harris, Advertising Week 2011, Advertisingweek, Video, Home News

AOL's David Shing caught up with Jason Harris, President/Executive Producer of Mekanism, during Advertising Week to discuss his takeaways from the WIr...

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Vicky Rideout: How We Placed A Storyline On 'Grey's Anatomy'

The Huffington Post | Posted 12.07.2011

Read More: Advertising Week, Advertising, Advertising Week 2011, Advertisingweek, Video, Home News

AOL's David Shing caught up with research and communications consultant Vicky Rideout during Advertising Week to discuss her work integrating messages...

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WATCH: Taxi's Dave Clemans Talks Platforms

The Huffington Post | Posted 12.07.2011

Read More: Dave Clemans, Advertising Week, Advertising, Advertising Week 2011, Advertisingweek, Video, Home News

AOL's David Shing caught up with Dave Clemans, Executive Creative Director at Taxi, during Advertising Week to discuss platforms and the changes in th...

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Craig Kanalley

The Impact Of Social Media On Occupy Wall Street

HuffingtonPost.com | Craig Kanalley | Posted 12.06.2011

Read More: Social Media, Twitter, Social Innovation, Social Change, Advertising, Occupy Wall Street, Advertisingweek, Advertising Week, Facebook, Advertising Week 2011, Technology News

NEW YORK -- A panel on social innovation and social change started with a joke. A panelist said they should go the full hour without saying the word "...

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Take Part's Wendy Cohen On Promoting Films, Social Change Online

The Huffington Post | Posted 12.06.2011

Read More: Wendy Cohen, Advertising Week, Advertising, Advertising Week 2011, Advertisingweek, Video, Home News

AOL's David Shing caught up with Wendy Cohen, Take Part's Director of Digital Campaigns and Community (and former HuffPost Community Manager) during A...

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Jason Tanz Talks Wired's Innovation Roundtable

The Huffington Post | Posted 12.06.2011

Read More: Advertising Week, Jason Tanz, Advertising, Advertising Week 2011, Advertisingweek, Video, Home News

AOL's David Shing caught up with Jason Tanz, Wired's New York Editor, during Advertising Week to discuss his takeaways from the Wired Innovation round...

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BBH's Calle Sjoenell Discusses Google Chrome's It Gets Better Campaign

The Huffington Post | Posted 12.06.2011

Read More: Google Chrome, Advertising Week, Advertising, Advertising Week 2011, Advertisingweek, It Gets Better, Calle Sjoenell, Video, Home News

AOL's David Shing caught up with (the very tall) Calle Sjoenell, Deputy Chief Creative Officer at BBH, during Advertising Week to discuss his work adv...

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The Next Step in 'Digital Lifestyle Management': Applications as Personal Assistant

Cary Tilds | Posted 12.06.2011

Read More: Advertising Week 2011, Advertising Week, Apps, Advertising, Digital Advertising, Advertisingweek, Siri Personal Assistant, Mobile Advertising, Technology News
Cary Tilds

Digital applications provide access to information that help us accomplish specific tasks that matter most to us. How can a brand take advantage of this next technology innovation?

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WATCH: Marc Schiller Doubts Influencer Marketing, Emphasizes Passion & Influence

The Huffington Post | Posted 12.06.2011

Read More: Marc Schiller, Advertising Week, Electric Artists, Advertising, Advertising Week 2011, Advertisingweek, Video, Home News

Electric Artists CEO Mark Schiller burst a bit of social media hype this week in a conversation with HuffPost Tech's Bianca Bosker. Schiller, who s...

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WATCH: The 5 Most Effective Food Ads Of The Season

Posted 12.06.2011

Read More: Video, Advertising, Junk Food Ads, Food Commercials, Advertising Week, Best Food Commercials, Food Ads, Slidepollajax, Ace Metrix, Ad Week, Best Food Ads Ace Metrix, Food News

Wednesday, ad consulting company Ace Matrix released its list of the most effective TV commercials of Q3 of 2011, just in time for Advertising Week. A...

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Taking the Great Ape Pledge

Toygar Bazarkaya | Posted 12.06.2011

Read More: Advertisingweek, Apes in Film, Animal Cruelty, Advertising Week 2011, Advertising Week, Peta, Monkey Commercials, Advertising, Monkeys in Film, Ape Pledge, Green News
Toygar Bazarkaya

I am very proud that BBDO recently agreed to take "The Great Ape Pledge" and will no longer use monkeys/apes/baboons/chimps in films.

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WATCH: R/GA's Barry Wacksman & Nick Law Discuss The Next 9 Years

The Huffington Post | Posted 12.06.2011

Read More: Advertising Week, Barry Wacksman, Nick Law, Advertising, Advertising Week 2011, Advertisingweek, Video, Home News

R/GA EVPs Barry Wacksman and Nick Law chatted with AOL's David Shing during Advertising Week about "the next nine years" in the advertising industry. ...

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