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Advertising Week

Audi Is Trying To Sell Intelligence As the New Rock And Roll, But This Punk Ain't Buying It.

Maxwell Barna | Posted 04.06.2016 | Business
Maxwell Barna

Iggy Pop was punk rock before the world knew what punk rock was. He and his band, The Stooges, are credited with being one of the most influential roc...

(VIDEO) AOL Touts Creative Advertising Delivered in Real-Time

Andy Plesser | Posted 11.03.2015 | Media
Andy Plesser

Data will drive the effective customization of advertising and will measure its impact, says David Miller, VP for Ad Management, in explaining the val...

(VIDEO) All Boats Rise On Publishers' Programmatic Partnerships: Rubicon Project's Novak

Andy Plesser | Posted 11.02.2015 | Media
Andy Plesser

News publishers are famously competitive. So why would they team up to sell advertising? Because, in a world of opportunity, sometimes you need to p...

(VIDEO) AT&T Acquisition of DirecTV will Drive "Addressable" Advertising

Andy Plesser | Posted 10.19.2015 | Business
Andy Plesser

The recently approved acquisition of DirecTV by AT&T will drive the adoption of addressable advertising to the set-top box and across screens, explai...

(VIDEO) Brands Need to Lead From a Simple Human Insight: Leo Burnett's Hassan

Andy Plesser | Posted 10.16.2015 | Media
Andy Plesser

Brands today are clamoring for campaigns with viral potential, but it's easier asked for than done from an agency perspective. "It takes a true hum...

(VIDEO) Mobile Video Ads Will Boast One-To-One Creativity: Rubicon's Novak

Andy Plesser | Posted 10.15.2015 | Media
Andy Plesser

Mobile is helping push scientifically-accurate programmatic advertising technology to new heights for ad tech vendor Rubicon Project - next up, the co...

(VIDEO) Programmatic TV And Video Are Two Different Worlds: SpotX's Cooke

Andy Plesser | Posted 10.15.2015 | Technology
Andy Plesser

So-called "programmatic" tools and platforms have revolutionized how online display advertising is bought and sold, now it has making inroads to onlin...

(VIDEO) It's Not TV Or Digital, It's Video: AT&T AdWorks' Dunsche

Andy Plesser | Posted 10.15.2015 | Business
Andy Plesser

In the age of media proliferation, walls between established media types are collapsing. Nowhere more so than in moving images. Where, once, online vi...

(VIDEO) Virool is Using Facial Recognition for Ad Targeting

Andy Plesser | Posted 10.08.2015 | Technology
Andy Plesser

Virool, the video adtech platform that provides publishers with a means to monetize video advertising outside of the traditional video player and in...

(VIDEO) Content and Creativity Is Coming to the "Machine-Driven World" of AdTech, AOL's Bob Bejan

Andy Plesser | Posted 10.05.2015 | Media
Andy Plesser

Programmatic advertising has been in the spotlight for the past two years.  Now it is the integration of creativity and content into the "machine-dr...

12 People to "Bump" Into at AWXII

Advertising Week | Posted 09.25.2015 | Business
Advertising Week

By Beth Thompson Last year was the first year I was physically on the ground at Advertising Week. I was amazed at the talent that was represented ...

Arianna Huffington Through My Lens

Sharad Khare | Posted 01.23.2015 | GPS for the Soul
Sharad Khare

In the pursuit of great dialogue and facilitation I was kindly invited by Arianna Huffington to watch four of her sessions at Advertising Week in New York City.

(VIDEO) Microsoft, as Publisher, Embraces Programmatic Solution With AppNexus

Andy Plesser | Posted 12.07.2014 | Technology
Andy Plesser

Inventory sold in the Microsoft ad exchange includes display and mobile apps and will eventually involve video, says Adam Roodman, Director, U.S. Targ...

Nina Bahadur

Behind The Rise Of Feminist Advertising

HuffingtonPost.com | Nina Bahadur | Posted 10.03.2014 | Women

Ads that inspire and empower women may actually be making a difference, both to the way women feel about themselves and companies' bottom lines. At...

Wearable Tech: From Smartphones to Smart Living

Whitney Fishman | Posted 12.02.2014 | Media
Whitney Fishman

Wearable technologies, such as glasses, watches, fitness trackers, sleeping monitors, and other devices, are quickly revealing themselves to be the newest evolution of mobility and location marketing.

Mi Móvil: Hispanic Consumers Embrace Mobile Technology

Russell J. Sapienza, Jr. | Posted 12.02.2014 | Media
Russell J. Sapienza, Jr.

Hispanic consumers have adopted and embraced mobile technology at an equivalent or greater extent than non-Hispanics across a wide variety of activities.

The Customer Journey Officer: The New CMO

Mike Lazerow | Posted 11.29.2014 | Media
Mike Lazerow

arketing has long been a place that lost souls like me from every industry could find a home. A warm home. A fun home that valued new and big ideas -- never-been-done-before ideas -- over measurable, proven results.

Native Programming: Why Killer Content Is Crucial

Gian LaVecchia | Posted 11.29.2014 | Media
Gian LaVecchia

The pressure to create memorable, authentic native programming that emotionally connects, converts, and energizes will only increase -- and the most nimble, creative, and opportunistic brands will be best positioned to thrive.

Live Video From The Times Center Lobby At Advertising Week 2014

Posted 09.28.2014 | Media

Advertising Week 2014 is underway! To ensure you don't miss panel discussions or speeches from your favorite leaders in the advertising industry, we'r...

Mary Gordon: Take Back Your Life

Mary Gordon | Posted 12.01.2013 | Women
Mary Gordon

The secret sauce of successful relationships is empathy. To be in a meaningful relationship with someone, you need to understand how they feel.

Mindshare's Kinsella: Video Is the Key to Real-Time Marketing and 'Wochit' Provides Compelling Solution

Andy Plesser | Posted 11.30.2013 | Media
Andy Plesser

Colin Kinsella, who joined WPP as the CEO of Mindshare, NA  this July from Digitas where he was CEO for North America, has been a leader in the movem...

Why "Get Weird!" Should Be Your New Business Mantra

Posted 01.25.2014 | Media

By Margit Detweiler, Contently It’s the same old song — with a different headline since you’ve been gone. Repackaging, re-crafting, republ...

Programmatic at AOL Networks: Premium Inventory Now Available

Andy Plesser | Posted 11.24.2013 | Business
Andy Plesser

In an unusual move by a leading publisher, AOL is making its premium, 'reserved" inventory available via its programmatic platform, the company announ...

Marketers -- Social Is for Philosophers, Mobile Is for Cartographers

Noah Mallin | Posted 11.19.2013 | Business
Noah Mallin

Social marketing is a philosophy, not a platform or channel strategy. Social is about creating a story that is open-ended and portable, one that others want to participate in and share.

Forget Big Data, Meet the Real Revolution: Testing

Jane Hodson | Posted 05.28.2013 | Business
Jane Hodson

Marketing planning has traditionally been rigid in its operational discipline and very sequential in its process. The evolution of always-on capabilities means we need to get more nimble and agile, allowing for a degree of (adjustable) risk in our approach.