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Advertising Week

More Than a Village

Advertising Week | Posted 10.11.2016 | Business
Advertising Week

Carly Schesel, Special to Advertising Week In his latest book, “Thank You for Being Late,” New York Times foreign affairs columnist Thomas L. Fri...

#Femvertising is the Future

Advertising Week | Posted 10.11.2016 | Business
Advertising Week

Mikayla Toonen, Special to Advertising Week It may not be in the dictionary, but femvertising is on its way.  SheKnows Media defines femvertising as...

Boundaries Are Made for Pushing

Advertising Week | Posted 10.11.2016 | Business
Advertising Week

Addison Mumm, Special to Advertising Week Within the fashion and advertising industries, the rebels are remembered, a comfort zone is really more of ...

Working Towards the W

Advertising Week | Posted 10.11.2016 | Business
Advertising Week

Allison Woodward, Special to Advertising Week Since writing her ESPN feature on the tragic suicide of Penn runner Madison Holleran, I’ve admired Ka...

Advertising Legends Descend on NYC

Advertising Week | Posted 10.11.2016 | Business
Advertising Week

Spencer McAfee-Gundrum, Special to Advertising Week It’s a special thing to hear gods speak. And on one particular morning on Advertising Week’s ...

"Dabbing" into Branding with Internet Content Creators

Advertising Week | Posted 10.11.2016 | Business
Advertising Week

Nichole Francois, Special to Advertising Week Chances are you’ve seen the video of a couple of friends “dabbing” during the Olympic Games. But ...

Highlights from #AWNewYork 2016

Advertising Week | Posted 10.10.2016 | Business
Advertising Week

Highlights from the 13th New York City edition of Advertising Week, September 26 to 30, 2016. #AWNewYork 2016 Highlights from AdvertisingWeek on Vim...

Audi Is Trying To Sell Intelligence As the New Rock And Roll, But This Punk Ain't Buying It.

Maxwell Barna | Posted 04.06.2016 | Business
Maxwell Barna

Iggy Pop was punk rock before the world knew what punk rock was. He and his band, The Stooges, are credited with being one of the most influential roc...

(VIDEO) AOL Touts Creative Advertising Delivered in Real-Time

Andy Plesser | Posted 11.03.2015 | Media
Andy Plesser

Data will drive the effective customization of advertising and will measure its impact, says David Miller, VP for Ad Management, in explaining the val...

(VIDEO) All Boats Rise On Publishers' Programmatic Partnerships: Rubicon Project's Novak

Andy Plesser | Posted 11.02.2015 | Media
Andy Plesser

News publishers are famously competitive. So why would they team up to sell advertising? Because, in a world of opportunity, sometimes you need to p...

(VIDEO) AT&T Acquisition of DirecTV will Drive "Addressable" Advertising

Andy Plesser | Posted 10.19.2016 | Business
Andy Plesser

The recently approved acquisition of DirecTV by AT&T will drive the adoption of addressable advertising to the set-top box and across screens, explai...

(VIDEO) Brands Need to Lead From a Simple Human Insight: Leo Burnett's Hassan

Andy Plesser | Posted 10.16.2016 | Media
Andy Plesser

Brands today are clamoring for campaigns with viral potential, but it's easier asked for than done from an agency perspective. "It takes a true hum...

(VIDEO) Mobile Video Ads Will Boast One-To-One Creativity: Rubicon's Novak

Andy Plesser | Posted 10.15.2016 | Media
Andy Plesser

Mobile is helping push scientifically-accurate programmatic advertising technology to new heights for ad tech vendor Rubicon Project - next up, the co...

(VIDEO) Programmatic TV And Video Are Two Different Worlds: SpotX's Cooke

Andy Plesser | Posted 10.15.2016 | Technology
Andy Plesser

So-called "programmatic" tools and platforms have revolutionized how online display advertising is bought and sold, now it has making inroads to onlin...

(VIDEO) It's Not TV Or Digital, It's Video: AT&T AdWorks' Dunsche

Andy Plesser | Posted 10.15.2016 | Business
Andy Plesser

In the age of media proliferation, walls between established media types are collapsing. Nowhere more so than in moving images. Where, once, online vi...

(VIDEO) Virool is Using Facial Recognition for Ad Targeting

Andy Plesser | Posted 10.08.2016 | Technology
Andy Plesser

Virool, the video adtech platform that provides publishers with a means to monetize video advertising outside of the traditional video player and in...

(VIDEO) Content and Creativity Is Coming to the "Machine-Driven World" of AdTech, AOL's Bob Bejan

Andy Plesser | Posted 10.05.2016 | Media
Andy Plesser

Programmatic advertising has been in the spotlight for the past two years.  Now it is the integration of creativity and content into the "machine-dr...

12 People to "Bump" Into at AWXII

Advertising Week | Posted 09.25.2016 | Business
Advertising Week

By Beth Thompson Last year was the first year I was physically on the ground at Advertising Week. I was amazed at the talent that was represented ...

Arianna Huffington Through My Lens

Sharad Khare | Posted 01.23.2015 | GPS for the Soul
Sharad Khare

In the pursuit of great dialogue and facilitation I was kindly invited by Arianna Huffington to watch four of her sessions at Advertising Week in New York City.

(VIDEO) Microsoft, as Publisher, Embraces Programmatic Solution With AppNexus

Andy Plesser | Posted 12.07.2014 | Technology
Andy Plesser

Inventory sold in the Microsoft ad exchange includes display and mobile apps and will eventually involve video, says Adam Roodman, Director, U.S. Targ...

Nina Bahadur

Behind The Rise Of Feminist Advertising | Nina Bahadur | Posted 10.03.2014 | Women

Ads that inspire and empower women may actually be making a difference, both to the way women feel about themselves and companies' bottom lines. At...

Wearable Tech: From Smartphones to Smart Living

Whitney Fishman | Posted 12.02.2014 | Media
Whitney Fishman

Wearable technologies, such as glasses, watches, fitness trackers, sleeping monitors, and other devices, are quickly revealing themselves to be the newest evolution of mobility and location marketing.

Mi Móvil: Hispanic Consumers Embrace Mobile Technology

Russell J. Sapienza, Jr. | Posted 12.02.2014 | Media
Russell J. Sapienza, Jr.

Hispanic consumers have adopted and embraced mobile technology at an equivalent or greater extent than non-Hispanics across a wide variety of activities.

The Customer Journey Officer: The New CMO

Mike Lazerow | Posted 11.29.2014 | Media
Mike Lazerow

arketing has long been a place that lost souls like me from every industry could find a home. A warm home. A fun home that valued new and big ideas -- never-been-done-before ideas -- over measurable, proven results.

Native Programming: Why Killer Content Is Crucial

Gian LaVecchia | Posted 11.29.2014 | Media
Gian LaVecchia

The pressure to create memorable, authentic native programming that emotionally connects, converts, and energizes will only increase -- and the most nimble, creative, and opportunistic brands will be best positioned to thrive.