iOS app Android app

Advertising Week

(VIDEO) Content and Creativity Is Coming to the "Machine-Driven World" of AdTech, AOL's Bob Bejan

Andy Plesser | Posted 10.05.2015 | Media
Andy Plesser

Programmatic advertising has been in the spotlight for the past two years.  Now it is the integration of creativity and content into the "machine-dr...

12 People to "Bump" Into at AWXII

Advertising Week | Posted 09.25.2015 | Business
Advertising Week

By Beth Thompson   Last year was the first year I was physically on the ground at Advertising Week. I was amazed at the talent that was represe...

Arianna Huffington Through My Lens

Sharad Khare | Posted 01.23.2015 | GPS for the Soul
Sharad Khare

In the pursuit of great dialogue and facilitation I was kindly invited by Arianna Huffington to watch four of her sessions at Advertising Week in New York City.

(VIDEO) Microsoft, as Publisher, Embraces Programmatic Solution With AppNexus

Andy Plesser | Posted 12.07.2014 | Technology
Andy Plesser

Inventory sold in the Microsoft ad exchange includes display and mobile apps and will eventually involve video, says Adam Roodman, Director, U.S. Targ...

Nina Bahadur

Behind The Rise Of Feminist Advertising | Nina Bahadur | Posted 10.03.2014 | Women

Ads that inspire and empower women may actually be making a difference, both to the way women feel about themselves and companies' bottom lines. At...

Wearable Tech: From Smartphones to Smart Living

Whitney Fishman | Posted 12.02.2014 | Media
Whitney Fishman

Wearable technologies, such as glasses, watches, fitness trackers, sleeping monitors, and other devices, are quickly revealing themselves to be the newest evolution of mobility and location marketing.

Mi Móvil: Hispanic Consumers Embrace Mobile Technology

Russell J. Sapienza, Jr. | Posted 12.02.2014 | Media
Russell J. Sapienza, Jr.

Hispanic consumers have adopted and embraced mobile technology at an equivalent or greater extent than non-Hispanics across a wide variety of activities.

The Customer Journey Officer: The New CMO

Mike Lazerow | Posted 11.29.2014 | Media
Mike Lazerow

arketing has long been a place that lost souls like me from every industry could find a home. A warm home. A fun home that valued new and big ideas -- never-been-done-before ideas -- over measurable, proven results.

Native Programming: Why Killer Content Is Crucial

Gian LaVecchia | Posted 11.29.2014 | Media
Gian LaVecchia

The pressure to create memorable, authentic native programming that emotionally connects, converts, and energizes will only increase -- and the most nimble, creative, and opportunistic brands will be best positioned to thrive.

Live Video From The Times Center Lobby At Advertising Week 2014

Posted 09.28.2014 | Media

Advertising Week 2014 is underway! To ensure you don't miss panel discussions or speeches from your favorite leaders in the advertising industry, we'r...

Mary Gordon: Take Back Your Life

Mary Gordon | Posted 12.01.2013 | Women
Mary Gordon

The secret sauce of successful relationships is empathy. To be in a meaningful relationship with someone, you need to understand how they feel.

Mindshare's Kinsella: Video Is the Key to Real-Time Marketing and 'Wochit' Provides Compelling Solution

Andy Plesser | Posted 11.30.2013 | Media
Andy Plesser

Colin Kinsella, who joined WPP as the CEO of Mindshare, NA  this July from Digitas where he was CEO for North America, has been a leader in the movem...

Why "Get Weird!" Should Be Your New Business Mantra

Posted 01.25.2014 | Media

By Margit Detweiler, Contently It’s the same old song — with a different headline since you’ve been gone. Repackaging, re-crafting, ...

Programmatic at AOL Networks: Premium Inventory Now Available

Andy Plesser | Posted 11.24.2013 | Business
Andy Plesser

In an unusual move by a leading publisher, AOL is making its premium, 'reserved" inventory available via its programmatic platform, the company announ...

Marketers -- Social Is for Philosophers, Mobile Is for Cartographers

Noah Mallin | Posted 11.19.2013 | Business
Noah Mallin

Social marketing is a philosophy, not a platform or channel strategy. Social is about creating a story that is open-ended and portable, one that others want to participate in and share.

Forget Big Data, Meet the Real Revolution: Testing

Jane Hodson | Posted 05.28.2013 | Business
Jane Hodson

Marketing planning has traditionally been rigid in its operational discipline and very sequential in its process. The evolution of always-on capabilities means we need to get more nimble and agile, allowing for a degree of (adjustable) risk in our approach.

You Can't Live on Big Data Alone

Catherine Becker | Posted 05.25.2013 | Business
Catherine Becker

No one can survive on Big Data alone -- the real value of big data will only ever be unlocked if you have intelligent people to help comprehend it in more real terms.

Advertising's Human Crisis

William Manfredi | Posted 04.24.2013 | Business
William Manfredi

Advertising executive was named "the most overrated job of 2012" by job-search website Indeed, while the public looks at advertising and imagines offices populated by suave Don Draper clones, here in the real world, the industry is facing a talent crisis.

Advertising Week 2012: The Complete Myth of Local Advertising

Shelly Palmer | Posted 09.06.2013 | Business
Shelly Palmer

If a local company is big enough to advertise, it is already doing it. If it is not big enough to advertise -- there's a reason. The myth of local advertising is that it exists at all. It simply does not.

Microsoft Expects 100K Apps for Windows 8 in 90 Days, 400 Million Users by July

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

Later this month Microsoft will debut Window 8, an app-like interface which appears the same across the desktop, tablet, phone and Xbox.  The...

Making Good on the Promise of Mobile Marketing

Ken Kraemer | Posted 12.02.2012 | Business
Ken Kraemer

Brands currently enjoy the benefit of very well lubricated and largely free platforms that have huge user bases and are visited regularly on mobile devices by people they are likely targeting.

Three Rules for Earning Quality User-Generated Content

Jay Acunzo | Posted 11.30.2012 | Technology
Jay Acunzo

Marketers today face an incredible challenge -- cutting through the clutter to capture the attention of the most highly fragmented audience in history.

Confessions, Chaos, How the F#$% and Influence

Amie Deutch | Posted 11.30.2012 | Business
Amie Deutch

For the next five days, I will clear my calendar with the intent to raise myself out of the muck by gaining some fresh perspective and ideas at Advertising Week. In no particular order, here is a sampling of sessions I will be attending and why.

Advertising: Resistant to Globalization

Ciaran Murphy | Posted 05.21.2012 | Media
Ciaran Murphy

While consumers in Japan drink the same skinny lattes from the same green paper cup, they need to be advertised to in a completely different way.

Why Aren't We Creating Ads Designed Specifically for Mobile?

Sal Candela | Posted 12.12.2011 | Technology
Sal Candela

It seems that many marketers and agencies think that we can just slap some online creative into a mobile-sized ad and somehow that might catch people's interest and get them to tap on these ads.