Agency leaders recognize diversity as a business imperative: a competitive advantage, if you will. It's not a "pass off" situation being delegated to HR, but rather an integral part of how to advance their businesses.
In a city where we seldom stop for anything, a large group of people stopped to engage with a giant 61 foot Forever 21 digital billboard above their store front. The ad created an augmented reality experience.
Lots of bright folk running equally brilliant agencies have displayed a certain allergic reaction to calling themselves ad agencies. I think "traditional vs. digital" is another one of those circular and meaningless discussions.
We've been blessed to work with some of the best, most noble cause efforts. We do the work pro bono, but we benefit too. When our people engage in these efforts, they become more energized and more productive at work.
Instead of thinking about how to integrate brands into content, marketers need to be more disciplined about how to integrate the right kind of content into the brand's marketing mix to accomplish a specific objective.
The power of mobile devices is increasing, the prices are coming down and the range of apps and content for them is growing -- including videos, live TV and catch-up TV. So the choice for marketers is clear.
I'm convinced that if Don Draper ever decided to quit his day job as an ad exec, he'd make one hell of a recruiter. Don has an affinity for young talent and a knack for giving them realism instead of rhetoric.