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Advertising Week

WATCH: Y&R's David Sable Discusses Advertising's 'Next Big Thing'

The Huffington Post | Posted 12.06.2011 | Home

David Sable is Global CEO of Y&R and a leading voice on marketing and digitlal communications. He writes at Weekly Ramble, and has also contributed t...

Multiculturalism Is Hot!

Singleton Beato | Posted 12.06.2011 | Business
Singleton Beato

Agency leaders recognize diversity as a business imperative: a competitive advantage, if you will. It's not a "pass off" situation being delegated to HR, but rather an integral part of how to advance their businesses.

Changing Channels: The Future of Advertising

Tom Kelly | Posted 12.06.2011 | Business
Tom Kelly

In a city where we seldom stop for anything, a large group of people stopped to engage with a giant 61 foot Forever 21 digital billboard above their store front. The ad created an augmented reality experience.

PHOTOS: Best LGBT Advertising Honored In New York

Posted 12.05.2011 | Gay Voices

Advertising Week has already been called "New York Fashion Week for smart people," and perhaps nowhere was that description more appropriate than at t...

WATCH: HuffPost BlackVoices Favorite Commercials

The Huffington Post | Brennan Williams | Posted 12.05.2011 | Black Voices

With Advertising Week 2011 in full swing, HuffPost BlackVoices thought it would be an appropriate time to reminisce about some of our all-time favorit...

Why I'm Proud to Be the CEO of an Advertising Agency

David Sable | Posted 12.05.2011 | Business
David Sable

Lots of bright folk running equally brilliant agencies have displayed a certain allergic reaction to calling themselves ad agencies. I think "traditional vs. digital" is another one of those circular and meaningless discussions.

WWGT (What Would Grandma Think?) and Three Other Paths to the Future

Mark Pavia | Posted 12.05.2011 | Business
Mark Pavia

Advertising Week is one week where lots of talented, smart people are all together. What if we actually had an open environment to collaborate and think of bold actions for just five days?

WATCH: OMD CEO Maindaro de Nardis Discusses The Industry

The Huffington Post | Posted 12.05.2011 | Media

OMD Worldwide CEO Mainardo de Nardis sat down with AOL's David Bell to discuss the advertising industry, his experience in it, and what he thinks is c...

WATCH: Q&A With OMD's Alan Cohen

The Huffington Post | Posted 12.05.2011 | Media

Alan Cohen spent over 20 years in TV marketing, advertising and promotion before moving to the agency side, first with Interpublic Group's Initiative ...

Legendary Producer Phil Ramone: What Advertising Can Learn From Music Industry

The Huffington Post | Posted 12.05.2011 | Home

What can the advertising industry learn from the music industry? How to nurture young talent, according to legendary music producer (and HuffPost blog...

Tribeca's Jon Patricof Talks Indie Film, Distribution

The Huffington Post | Posted 12.05.2011 | Home

Jon Patricof, Chief Operating Officer of Tribeca Enterprises, talked with HuffPost's Bianca Bosker about the distribution strategy for independent fil...

Ed Burns: The Future Of Movies Is Beyond The Theater

The Huffington Post | Posted 12.05.2011 | Home

While 3-D megafilms and action-packed blockbusters continue to drive box office sales, attendance an independent movie houses is rapidly declining as ...

Pandora's Heidi Browning And Michelle Alexander Advertising Week Video: What's Next For Internet Radio

Posted 12.05.2011 | Home

With a constant stream of mobile apps and new music sharing platforms nipping at their heels, the team at Pandora -- an internet radio and music recom...

R/GA's Bob Greenberg Talks Retaining Talent, Millennials

The Huffington Post | Posted 12.05.2011 | Media

With the breadth of young talent in the advertising industry, retaining top performers is one of the key issues facing advertising agencies today. R/...

10 Predictions For The Future Of Media

The Huffington Post | Craig Kanalley | Posted 12.05.2011 | Media

Media, advertising, marketing and communications leaders converged for a forum on the ever-debated topic of "the future of media" this morning at New ...

A Passion for Cause-related and Charitable Efforts

John Osborn | Posted 12.05.2011 | Impact
John Osborn

We've been blessed to work with some of the best, most noble cause efforts. We do the work pro bono, but we benefit too. When our people engage in these efforts, they become more energized and more productive at work.

A Re-Think on Branded Content

Joe Frydl | Posted 12.05.2011 | Media
Joe Frydl

Instead of thinking about how to integrate brands into content, marketers need to be more disciplined about how to integrate the right kind of content into the brand's marketing mix to accomplish a specific objective.

Digital Addiction, Social Media and the Future of Marketing

Naomi Troni | Posted 12.05.2011 | Technology
Naomi Troni

The power of mobile devices is increasing, the prices are coming down and the range of apps and content for them is growing -- including videos, live TV and catch-up TV. So the choice for marketers is clear.

Author: Moms Are Not A Monolith!

Michal Clements | Posted 12.05.2011 | Parents
Michal Clements

I was on the morning panel "Moms & The New Zeitgeist: The complex world of the world's most important audience". There were seven great points made by the panel that resonated with me.

How Mad Men Influenced the Way I Recruit Young Advertising Talent

Yolanda M. Owens | Posted 12.05.2011 | Media
Yolanda M. Owens

I'm convinced that if Don Draper ever decided to quit his day job as an ad exec, he'd make one hell of a recruiter. Don has an affinity for young talent and a knack for giving them realism instead of rhetoric.

WATCH: 4A's EVP Mike Donahue Discusses His Career

The Huffington Post | Posted 12.04.2011 | Media

Mike Donahue spent more than 30 years at Saatchi & Saatchi before joining the American Association of Advertising Agencies. With a legendary decades-...

Social Creativity: Marketers Unite!

Mike Parker | Posted 01.14.2012 | Media
Mike Parker

Although it's important to be knowledgeable about web technologies and the ever-evolving way that consumers use them, it is still fundamental to understand the consumer.

Mobile or Mobility

Sal Candela | Posted 12.04.2011 | Technology
Sal Candela

Mobile marketing cannot be narrowly defined as reaching people on cellular phones. The truth is that when we say mobile we really mean mobility.

Q&A With The Martin Agency's John Adams

The Huffington Post | Posted 12.04.2011 | Media

The Martin Agency Chairman & CEO John Martin sat with AOL's David Bell for a discussion touching on both his professional and his personal life. ...

Advertising: Data Driven, Geo-location, Contextual Ads

Mike Smith | Posted 12.04.2011 | Technology
Mike Smith

There were two shows this week in the city and one message. Targeting. And geolocation technology on mobile devices is a big part of it.