If you have something to say...
Say it on the Huffington Post
If you have something to say...
Say it on the Huffington Post
They regale us with their views, not just on what is happening in the market, but what is likely to happen. The stock picks of the fund managers have the same possibility of being correct as calling a coin flip. Their real agenda is to convince you to invest your money with them.
It seems like a no-brainer to include diverse stars and songs that cross cultures and generations in ads. With the shifts we are seeing in our country, using diverse talent is more important than ever.
I can't ignore the simple truth that there are far more advertising creative opportunities than there are ad dollars, especially in the mobile space. But it'll be interesting to see just how quickly and efficiently new ad technologies emerge and catch up (hopefully) to creative.
We are in the midst of a resurrection, a rebirth, a true miracle for those of us who work in the industry. We can be more powerful than ever, but only if we accept the fact that we must redefine advertising to be more than just interruptive messages.
Don't pop open the champagne bottles just yet. The Republicans have a triple threat advantage that can still help their bruised and inept presidential candidate put together the electoral college math needed to eke out a victory. These are, essentially, lies, money and vote suppression.
Advertisers have long used human emotions to sell soap, cigarettes, and cars. So why not create campaigns that serve society's higher ideals and do it from within the same agencies that have long been vilified?
I don't think technology is the big change happening in this industry. Something different is going on today -- a change that I haven't seen in the almost 30 years that I have been in advertising. Something that I believe does truly threaten our industry.
During the mid-sixties, Robert Landau, now a professional photographer, was embarking on what would eventually become a career of documenting on film the life and the surroundings of his hometown. One of the things he began detailing were these rock'n'roll billboards.
Mobile marketing is no longer a question of "if" but of "how."
Whether you call them millennials, digital natives or you can't decide if they're Gen Y or Z, you need to know the significance of the 16- to 24-year-old's consumer spending power and their influence on others.
In order to make the most impact for their brands, marketers need to discover how targeting is evolving, and apply this to the way they purchase media -- today.
New simulation models for film and television companies will profoundly improve decision making and reduce risk.
In recent weeks, two advertising campaigns have been launched focusing on the high unemployment rate among young adults.
One important approach to such programming that has greatly helped to spread the word on birth control is the social marketing of contraceptives, with its branded products, ubiquitous distribution, and massive advertising campaigns.
Political advertising is a medium long associated with dishonesty and cheap shots--not the most persuasive stuff. But today's ad wars are wasting ad dollars. The skyrocketing sums would be better spent on talking policy without mentioning any party or any hot-button political words.
In a social, public world, conversations can connect consumers to each other and spill over into each of their social graphs, thus spreading the brand's message.
