Today, every brand competes over how well they can engage their customers, whether their customer is a business or a consumer. Data drives successful marketing campaigns, and successful campaigns deliver engaged customers.
What have you seen historically in terms of the amount of viral video (or attempts), and which brands have actually had success in going viral?
For advertisers to actually realize this value, their agencies must be able to distinguish real solutions from vaporware. When evaluating an ad network, this is what agencies and advertisers should consider.
arketing has long been a place that lost souls like me from every industry could find a home. A warm home. A fun home that valued new and big ideas -- never-been-done-before ideas -- over measurable, proven results.
The pressure to create memorable, authentic native programming that emotionally connects, converts, and energizes will only increase -- and the most nimble, creative, and opportunistic brands will be best positioned to thrive.
For many years I had the great privilege of working for one of the legends in advertising, Keith Reinhard, Chairman Emeritus of DDB Worldwide. Keit...
You shouldn't target your audience by explicitly denigrating other audiences... especially when you've crudely drawn your segments along gender lines.
It's a new school year, so once again I'm teaching a new marketing class at NYU this semester. It's always great fun to kick off the class with an icebreaker to get to know the students and to ease into the coursework.
Kate Swann is a digital and innovation executive who specializes in growing creative organizations and managing cross-functional teams and clients. Sh...
It's that time of year once again, when women become obsessed with pumpkin spice lattes and men start downing amber ales in front of a campfire. Fall is fast approaching, and what better time than now to share a few more Honest Slogans?
Regulating false and deceptive advertising generally comes under a rational basis standard. Courts, however, consistently write of protecting consumers and not competitors. Hence, generally a business has no legal obligation to tell consumers about competitors.
Yet another violence allegation against accused child abuser Adrian Peterson has bubbled up beyond the protection racket of NFL commissioner Roger Goodell and sponsors like Cover Girl who protect the league for profit.
If had a dime for every time I've heard someone say, "Oh, I don't pay any attention to ads. I don't let them affect me," I'd be very rich indeed. Truth be told, ads do affect us -- and often in ways that we never even stop to think about.
Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.
A recent collaboration between fashion house, Miu Miu, and artist, Miranda July was the perfect embodiment of how to execute a spectacular artist/brand partnership and why it's important to do so.
Deceptive "green washing" claims aside, this is a business trend that is unequivocally good: it's good for the environment, it's good for the consumer, and there is a growing consensus that it's good for business.