Marketing has always been an inexact science. Starting with John Wanamaker famously saying over a century ago "Half the money I spend on advertising...
Yes, we're only a smidge into the new year, but here are two ageist ads that can't be beat, plus some advice to marketers who would prefer to inspire rather than revile this key demographic.
Appearing on the Super Bowl is a big deal. With such high stakes, one would hope that Super Bowl spots would be polished to have a crisp shine of excellence. Unfortunately, not only do spots fail to hit the mark year after year, some spots are so bad that they even damage the brand.
The Chief Creative Officer of Moxie, Anthony Reeves, and I chatted at CES a few weeks ago about brands embracing technology in order to make meaningful connections with consumers. Watch as he and I discuss the power of an idea, the challenges that come with the ever-changing tech landscape, and why we both love working in digital.
Is technology bringing us together or is it distancing us from each other? A few weeks ago, at CES in Las Vegas, I sat down with Global Chief Content Officer at Havas Worldwide, Vin Farrell, to talk about if technology helps or hurts brands connect with humans.
The third annual Beet.TV Executive Retreat on January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques. Over the course of two...
The natural tendency of the private sector, when unrestrained, is to strip us of our personal physical and psychic space. When it comes to air travel, private companies' profits depend on maximizing revenue per cubic inch of space inside a plane.
From what I've observed, most marketers will typically focus on channel results. That is, they'll look at data from the perspective of a particular channel, be it Organic Search, Referral, Traffic, a single Paid campaign, facebook, etc. And that's not a bad way of looking at things.
The current fortunes of global advertising and marketing services businesses are a window not into the future of the world economy, but what's going on right now. So, too, perhaps, with the World Economic Forum in Davos this week.
However, crowd sourcing isn't only about solving problems in the fastest, cheapest way possible. Handled well, it's a tool to find effective solutions by taking a deep dive into the heart of what are often complex marketing issues.
There's a better way to build a business, says Chad Hamzeh, author of Traffic Black Book 2.0 and owner of the acclaimed online advertising agency DSV2.
Thoughtful engagement is the way to consumers' hearts, which makes content an ideal vehicle for cultivating meaningful engagement with customers. Acco...
At CES this past week, I had the pleasure of talking to Group M's Chief Innovation Officer, Cary Tilds, on some of the tech trends she saw at CES, and where she thinks the future of technology heading.
The Internet is still the fastest growing medium for advertising, an international survey found, showing an upsurge of 16.3% in 2012 and forecasts of ...
Without our insecurities, beauty product companies would become less aggressive in their marketing practices. Our own desire for superficial self-improvement is what keeps these practices alive and thriving; we are essentially selling out our self-worth.
Social media is one of the best ways to post and share your content but because many companies are only now beginning to integrate it into their strategy, it can go a long way to establish your company as innovative.