Eliminating waste by adopting just in time marketing means to avoid portraying women in different roles "just in case" she is in that role at the time you market to her. What this means is that instead of focusing on women as the object, focus on the subjects of her interest.
Cannes Lions continues to capture the intersection of entertainment, business, culture and advertising. The festival has hosted an amazing range of speakers -- here are some of the standout quotes from this year.
When you read about one in 10 kids facing the possibility of a liver transplant due solely to the unhealthful American diet, you really do have to wonder: Where on earth is the tipping point?
We like to think we have very specific booze-buying standards. But we're also suckers for a good advertisement.
The world is full of great web sites with no thought about an overarching digital strategy. It's like "putting lipstick on a pig." Great web site...
I don't believe it's possible to be exposed to violence -- televised or otherwise -- and to not be affected. While researchers continue to debate the issue, a look around at our communities and nation more than illustrates the profound and perverse impact of a culture that consumes, showcases and even glamorizes violence.
Don't be intimidated by the terminology. The cloud is a collection of servers and apps accessed via a browser and an internet connection to utilize, modify, store and retrieve data.
If you have an online business then you know how important it is to attract visitors that turn into leads and sales. Search engine optimization and inbound marketing is great for traffic generation, but the traffic isn't instant. If you are looking for immediate traffic that is highly targeted you should look into paid traffic.
There are several key differences in how to optimize your content for mobile consumption. Here's what you can do today to make your content optimized for the rise in mobile.
The method behind the madness of digital marketing, and its effect on our psyche, is murky at best. But the extent to which companies will go to learn about who we are and what we might desire is expanding drastically.
If you ask me, these key brand principles belong in our personal world every bit as much as the professional sector. After all, we were, each one of us, born the CEO of our own lives.
In today's smartphone, always on and connected world marketing success is now defined by creating and deploying a digital marketing strategy.
In the marketing world, whether you work for an agency or for a company, hiring talented subcontractors to provide bench strength is common. This can provide valuable skills needed to pull off a project assignment.
The story of a brand comes through its products, customer service and marketing executions -- or how it connects with its consumers in a meaningful way through those outlets.
As innovation becomes a necessity for survival, so will immediacy and accuracy characteristics that make up the innovative process and the product.
Today's always on smartphone driven global economy offers unprecedented opportunities for small businesses with associated barriers to entry. Most...