Here are some questions these ads call to mind: Has the work/life balance become a man's issue now, and does that mean it will be taken more seriously?
Today, consumers move seamlessly and simultaneously across channels and devices in the path-to-purchase. Every brand touchpoint -- whether it's a search result, social post, content piece, or TV ad -- is part of a holistic, omni-channel shopping journey.
Away from the incessant "all work and no play" mindset that often pervades the corporate world, I'm still able to pursue my passions, pay my bills, take vacations and explore the world around me -- without sacrificing my health. That's how it should be, no matter where you work.
My call is that we change the conversation and put diversity and inclusivity at the heart of business strategy.
And so #coalisamazing became a viral hit and made the little known Australian Mineral Council a Twitter sensation... just not in the way their marketing team would have wanted. So if we dig a bit deeper past these tweets mocking a PR fail what can we say about the shifting perceptions to fossil fuels.
I was laid off as director of broadcast production at an edgy little ad agency because we lost our only TV account. My 20-year marriage ended and 9/11 happened. All in the same month. For the next 10 years, I was just a floundering fear ball, a deer in the headlights.
Promoting a book on social networks is not as seamless as it sounds, particularly if the book (and relative promotion messages) focuses on sexuality.
False claims and inaccurate statistics about modern families abound. Many of these focus on dads, the most misunderstood part of the modern family. Mainstream media is filled with headlines and references to surveys that get fathers completely wrong.
The slight anxiety and panic that overwhelms you amongst all the brain fog until slowly, you take a breath and realize it was all just make believe and nonsense. It was the exact feeling I awoke after a dream that shaped my life path in a way that you wouldn't think.
I'll be candid. I once started a blog because a boy broke my heart. Pretty typical, huh? Maybe it could've been. It could've been basic and predictable. It might have even been in the beginning. I used it as a platform to vent to the world, and to make sure others out there knew they weren't alone. I become vulnerable to offer others the strength they were missing.
When you hear the name William Helburn, it will probably not mean anything to you. Unless you were part of the advertising industry in the Mad Men era, or a fashion insider, Bill (as he's called by friends and colleagues) would have flown under your radar.
As the old saying about creativity goes, you can't break the rules until you know them. The same goes for culture. For a brand to employ culture effectively it needs to understand what 'codes' are out there, and which are most culturally salient in order to smash, break and combine them into something that is truly vibrant, new and culturally on point.
The LGBT consumer is no longer content to hand over its hard earned dollars to companies that are not willing to acknowledge them as a customer. Just like ads targeted at African Americans and Latinos, it is time for ads featuring LGBT people.
It seems that beauty is only about youth, a predefined set of features when it comes to women. Assumptions or stereotypes of who is beautiful can impact women's lives including their incomes, access to resources and interpersonal relationships.
I shudder to think how my parents would have survived in today's anything-goes, nothing-is-sacred, sexually charged society. Their values were black and white, wrong and right, good and bad, with little wiggle room for compromise.
"What do you mean by programmatic TV?" That's usually the first question I get when mentioning the new medium. And that's the thing: programmatic TV isn't even about the programmatic part...yet.