This phrase offers us an excuse for not paying attention to what we are doing, thinking and feeling. We want to hide from the truth by pulling the whole human race on board as our mass-market permission slip. But it doesn't really work!
Named one of Advertising Age's most influential women in the industry, Sharon Napier is a lifelong entrepreneur, business expert, and marketing vision...
We as consumers have the power to vote with our dollars. By not patronizing outlets that use potentially dangerous advertising tactics, we can send the message that it's unacceptable.
The Super Bowl is coming soon to big screens everywhere. I'll still watch the big game (being in advertising and marketing for three decades, I have to at least see the ads), but my mind is more and more on the minds of the players.
CES showed us "new new" things (who can resist a self-balancing skateboard from IO Hawk?) as well as iterations of old new things, but the overwhelming impression this time was that CES was for us, not just Marty Mcfly or the Jetsons.
As the first employee and only female partner at 72andSunny, Evin is a pillar of the agency and has led its evolution since Day 1.
A writer for Vogue could barely contain her jubilation on Celine Creative Director Phoebe Philo's decision. Headlines exuded a sigh of relief. Was this the first time a talented woman (or man) of substance became the face of a coveted fashion label? No. But it sure feels like a rare and distant concept.
Today's consumer has a T-shaped attention span. This means scanning broadly and quickly over the content available and diving deep when they find something of particular interest to them.
The perception that marketing professionals can be divided into so-called traditionalists and cool digital kids has taken root. To remain relevant, we lunge at the latest data mining technique or augmented reality app without thinking of strategic imperatives.
If you're considering programmatic advertising, there's one big question the c-suite must ask themselves -- ad agency or in-house?
This year, viewers were treated to memorable spots with all forms of wit and creativity, featuring everything from the Super Bowl, to the Olympics, to Mother's Day.
How can one climb the corporate ladder in such a young age?
There's a lot of pressure on startups to perform well in their initial marketing and advertising campaigns. If you succeed, you'll earn a wealth of new business, but if the campaign fizzles, you'll have wasted a significant portion of your already-tight budget.
Brands and consumers are demanding more of each other. But if you want your brand to get more from consumers, you need to give more. You need to provide things of real value and relevance.
Saturday morning I was lying in bed, looking at Facebook, when I came across a story about Nasty Pig's holiday commercial being taken off TV. I immediately contacted Nasty Pig's CEO, David Lauterstein, to see if he wanted to sit down and tell me more about the situation. I'm extremely grateful that he did want to chat.