The family planning community should be willing to take some reasonable risks when it comes to acknowledging the pleasure motivation in birth control. We know that sexy advertising works to sell pretty much everything else. Why not family planning, one of the most empowering and powerful forces for good and pleasure in the world?
All businesses, large and small, share basic commonalities. One of them is "How much bang for how little buck?" How to market your business requires a careful study. Where do you spend your money? Advertising? Promotion? Public relations?
Chances are that you most need to advertise when you have the least amount of business, which also happens to be when you have the least amount of funds available to advertise. Been there, done that? Fortunately there are two alternatives.
Everyday there are thousands of marketers competing for my time. I am consuming data and information at an alarming rate both online and off. When I am at my computer, on average I am switching tabs or functions more than twice every 60 seconds.
People often ask me why I wrote a grammar book. During most of my professional career, I worked with not-for-profit institutions in various parts of ...
I had always been segregated from people who were different. But look at what is happening in today's society. The younger generations are friends with their classmates who are "different," and even making them prom queens and kings.
For as long as products have been available for consumption, consumers have been sharing their opinions on those products. The only difference between now and even five years ago is the increased ability for customers to share their feedback on extremely public platforms.
Have you ever wanted to star in an ad? No? Well, you'd better check your Google+ settings then. You may have heard that Google unveiled plans recentl...
If you're working with another agency, try to coordinate placement of the ad so that the same ad doesn't appear back to back in the same newspaper. Pay attention to the details!
An athlete isn't just a celebrity. His endorsement carries with it a healthy halo, associating the food and drink he's supporting with fitness and vigor, and creating a confusing mixed message.
I called a few middle-aged girlfriends for an impromptu survey. "What is BB Cream? Have you heard of it?" Yes, they had, pondered the subject for a minute, suggested Bad Boy, Buster Brown, Bugs Bunny and Beautiful Bimbo Cream.
Sinead O'Connor is worried about Miley. So is Elton John. So are the bearded guys of Duck Dynasty. But I'm not. Because I know that Miley is a strategic genius and that brands actually have quite a bit to learn from her.
If there is any endeavor whose seeds are bearing fruit, that endeavor is surely influencer marketing. Harnessing the power of word-of-mouth and the trust that consumers have in their peers, colleagues, thought leaders and local-celebrities can translate to immense marketing power.
This isn't rocket science (more computer/ behavioural science!). It's using the tools available through social media and the magical Internet to create the life you want.
I'm inundated with numbers, statistics, percentages, charts and graphics that explain how digital the world has become and where it's heading in the n...
Whether it be the Super Bowl, a local thunderstorm or a sudden outbreak of twerking, brands want to be where the attention is and where the conversation is happening online, particularly in social networks. I'm not here to say that real time should never be done.