They hold the keys to the creative kingdom, can make even crappy ideas sound like poetry in a pitch, and always have cool shoes. But with digital taking increasingly larger portions of client budgets, has the creative director's time as the exalted leader of creativity island come to a close?
Turn your abilities into resources to help you grow your business. Don't be afraid to set a trend rather than follow one; and be bold, the rewards it brings are immeasurable!
Staggering data in a recently issued Jack Myers Media Economic Data Report projects a systematic shift towards digital advertising across 19 industries by 2020, with double-digit increases for all but two sectors.
Clearly, the Ram Charger was going to be famous. And so was I! Four months in the training program, and I was about to become the Youth Marketing King of Madison Avenue!
There was nothing exceptional about the circumstances of this case, other than that the violator was Tiger Woods, and millions of viewers and dollars were on the line. The Masters Tournament chose money over integrity, not an unusual choice these days, unfortunately.
Programmatic media buying (PMB) has been touted as the future of media planning and buying, especially in the online digital segment.Yet, they haven't. Even after years of double-digit annual growth forecasts, PMB accounts for a meager 10 percent of total digital media buying.
How about if a fried chicken chain took the opposite stance on gay marriage? Might social conservatives line up for more chicken? It sounds plausible.
Watching the latest marketing and advertising trends for your product, subscribing to niche market journals and simply keeping an eye and ear out for what your current customers like and don't like will have you on your way to mastering SEO.
Banner ads -- blech. That seemed to be the consensus from a round-up of early banner ad creators and adopters convened recently by Digiday, who lamented that banner ads today represent "nothing but eye candy on the page" and "a race to the bottom."
Children have no chance against this tsunami of unhealthy messages that drowns them in a torrent of poor eating and obesity. While your children are immersed in media, playing video games or surfing the web, they are being sedentary instead of physically active.
While many great options exist to choose from, to save time, we've narrowed the list down to seven of our favorite tools that any corporate enterprise should be using.
Mad Men is back, and I'm glad. Even though the two-part premiere episode wasn't perfect, it brought some keen acting, sharp dialogue, and stunning visuals. And it brought the show fully into the beginning of the fire that consumed the late 1960s.
The stonewalling of regulators by Google on exactly how that new integrated profiling of users on behalf of advertisers would work finally pushed European regulators to take legal action after hoping over the last year to negotiate a voluntary deal with the company.
You are both amazing young women. You are able to chase different dreams while not, in any way, losing touch with who you are and what you believe in. That's not easy to do at any age. I can't begin to tell you how comforting it is to know that you have and will always have one another.
Inbound marketing is one of the most powerful tools for generating sales today. However this technique - also closely-associated with related forms of promotion such as content marketing and permission marketing - is only as effective as how well it is strategized and performed.
The nation's tobacco industry is facing one monumental impediment to future growth: a shrinking (and dying) customer base of cigarette smokers.