Not so long ago being cool was choosing what everyone else was choosing, wearing, drinking and smoking. Ultimately, cool was defined by Madison Avenue. You knew it was time to change brands when Pepsi became the new cool, and a generation shifted.
Nowadays, more often than not, we feel that we live in a world that is too fast, too competitive and too unpredictable. It's not that people don't have answers. They rightly and often don't know what questions to ask.
The Buddha didn't say much about evil, but he spoke often about what are sometimes called the three roots of evil, also known as the "three poisons."
Content marketing is the development and distribution of relevant and valuable content to attract, acquire and engage consumers. Simply put, content marketing is creating content your audience actually want to consume as opposed to just blasting them with advertising over and over again.
Now that support for making marijuana legal has reached 58 percent nationwide, opponents of marijuana legalization are now trotting out arguments that were only used in impolite company years ago.
Social media communication tools and practices are beginning to mature, so it makes sense to discuss and debate values that underlie behavior.
The media is undergoing an interesting transformation lately. Almost daily, I'm reading articles from websites such as Shadow and Act, The Hollywood R...
Before the publishing of his book, Hugo sent a letter to his agent. The letter reached his agent in Paris and inside the page carried one single symbol, one solitary punctuation mark: "?"
What drives our attachment to brands? The simple answer is emotion. Silly answer? Not when you look deeply at brands such as Walt Disney, Yahoo, Google, Sony and Nestlé.
Taylor Swift has the power to influence kids on an emotional level that can rival any popular celebrity today. Her endorsement of Diet Coke jeopardizes kids' ability to make healthy decisions and could lead to a doorway introducing our kids to the consumption of diet sodas and a relationship with the Coca-Cola brand.
Perhaps the owners of Toys-R-Us and their advertising team have been reading Brave New World because this advertisement mocking nature and encouraging consumerism seems ripped right from Huxley's book.
After surviving the holiday rush, don't chalk it up as a good effort and call it a day. Take a step back to evaluate your successes and where you came up short. Understand consumers' mobile interactions and optimize their experience.
Why do the entertainment and advertising industries need us to look like hasids or caricatures of Jewishness? Why is the image of a female rabbi, or a clean-shaven, young, attractive male rabbi with all his hair so rare? Why do they insist on "other-ing" us?
The larger issue for newspapers, as well as the broader world of journalism, is whether or not serious news will survive within a social media environment that is increasingly real-time, hit-and-run marketing-driven content.
Is a picture still worth 1000 words? Jonathan Woods, Senior Editor of Photo and Interactive, at TIME, thinks so. At the Seattle Interactive Conference, I had the opportunity to pick Jonathan's brain on his unique perspective on photography's role in the art of storytelling.
A fun part of the Seattle Interactive Conference this year was the AT&T Wearables Hackathon. I had the opportunity to sit and chat with two of the hackathon's judges, venture capitalists Michelle Goldberg, Partner at Ignition, and Rebecca Kaden, Principal at Maveron.