Airlines have taken a fundamentally different approach to the market. Rather than continue to battle one another to the bottom with discount pricing, the industry is now widely practicing what's called "capacity discipline." They have effectively curbed supply in order to fuel demand, and it's working. But how doesthis relate to the publishing industry?
The internet still provides a number of ways for publishers to make money from the traffic that passes through their websites each day.
The first wave of social media comments expressed shock, anger and hope that heads would roll. It had to be a mistake. Why make fun of beer drinkers?
The problem is that DTC advertising can take medical decision-making out of the hands of professionals and put it into the hands of TV viewers who can easily be seduced by what they see.
Don Draper's power move has worked. With Sterling Cooper & Partners now a subsidiary of McCann Erickson, he's restored his central creative role in the agency, rid himself of a hateful rival, and further enriched himself.
As a consumer overwhelmed by the profusion of brands, it's increasingly more confusing and difficult to know what's right for your little Balthazar or Zorro. In the past we relied on our gut.
An advertising strategy that includes the additional targeting capabilities of connected TV means brands are finally in a position to jump well beyond the benefits of current addressability options, to a new level of optimization and the higher efficiency that they seek. Now, that's exciting.
What I don't understand are the people who have escaped the trenches, who no longer deal with the day-to-day insanity and haven't sat in a status meeting since 1998.
In advertising, there's something called an ADLOB. It stands for "Ad Like Object" and it's called for when we need to present something to a client that's a simulacrum of an ad without being a full on ad itself. In dating, I've discovered the need for -- and therefore invented -- a similar term, a Datelob.
If you weren't able to make it to Austin earlier this week, here are the insights all marketers should take away from the industry's most important conference.
As consumers become more apt to swap the click of a remote for the opening of a laptop or tablet to "tune in", brands will need to reassess how they buy and place their media.
After spending a year in the cost account department of Unilever, Michael Wood realized that the course of his professional career was meant to lead somewhere else.
There is no single-path, fix-all, solution on how to improve a business' or brands' online presence, but there are tricks to improve it.
People already driving electric cars have fallen in love, as shown by off-the-charts customer satisfaction ratings. But for the vast majority of Americans who aren't yet driving electric, how do we get them charged up?
Here's the thing: women drive car buying decisions. Car people, don't forget to speak to them in their language.