Kate Swann is a digital and innovation executive who specializes in growing creative organizations and managing cross-functional teams and clients. Sh...
It's that time of year once again, when women become obsessed with pumpkin spice lattes and men start downing amber ales in front of a campfire. Fall is fast approaching, and what better time than now to share a few more Honest Slogans?
Regulating false and deceptive advertising generally comes under a rational basis standard. Courts, however, consistently write of protecting consumers and not competitors. Hence, generally a business has no legal obligation to tell consumers about competitors.
Yet another violence allegation against accused child abuser Adrian Peterson has bubbled up beyond the protection racket of NFL commissioner Roger Goodell and sponsors like Cover Girl who protect the league for profit.
If had a dime for every time I've heard someone say, "Oh, I don't pay any attention to ads. I don't let them affect me," I'd be very rich indeed. Truth be told, ads do affect us -- and often in ways that we never even stop to think about.
Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.
A recent collaboration between fashion house, Miu Miu, and artist, Miranda July was the perfect embodiment of how to execute a spectacular artist/brand partnership and why it's important to do so.
Deceptive "green washing" claims aside, this is a business trend that is unequivocally good: it's good for the environment, it's good for the consumer, and there is a growing consensus that it's good for business.
Ad agencies are notable for their skewered logic but the new Gap campaign is particularly fascinating because of the way it attempts to build a semiotic grid about authenticity and self-knowledge out of images and tag lines that actively contradict that.
"Native Advertising" is a fancy way of saying "advertising that masquerades as content." The buzzword itself has been steadily growing in popularity in the web-marketing world since it evolved away from its less dressed-up cousin: "sponsored content."
Just for fun (and in honor of Labor Day and the people who work for a living), here is a list of buzzwords, biz speak and hipster droppings that should be banned from every business meeting forevermore.
Which is the best place to advertise online of these three outlets: Apple, Facebook or Twitter? We decided to put them to the test for our mobile venture hapn that lets people make photo stories together.
I hosted yet another Twitter party during the 2014 Emmy Awards at #EmmyExp. The gang gets together mostly to talk about the marketing, but we end up rapping about just about everything related to the awards show.
As we move into the big smartphone era no content will stand out unless you have great visuals. They differentiate your brand and business and drive engagement with today's always on consumers.
Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.
Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.