In business, the strongest relationships with customers are built the same way. Unfortunately, many companies are stuck in the old mindset of relying solely on advertising, public relations and promotions and have not created the opportunity for a conversation. After all, they have already "captured the market."
"We're not just a product. We're an experience." This all-too-common quote has rapidly made its way into advertising and marketing circles. And it's driving me just a little crazy.
If you're one of those marketers who are staring out into the distance trying to figure out what your future looks like, you might want to look down instead.
The series brilliantly carried viewers on a tour through the tumultuous changes in American society from the late 1950s to the beginning of the 1970s. It did so through the lens of the advertising industry, with the social, cultural and political upheavals of the era as a backdrop.
An amazing reader sent in a new debt relief mailer through my I Buy Junk Mail program. This one is rather alarming. I doubt the average person would see through what I think is a smoke screen to understand what just landed in their mailbox.
Yes, families have changed, gender roles have merged, and our parenting styles have evolved. We are a mashup of every cultural nuance that now exists and thrives... and we are raising what I hope will be the greatest generation this world has ever seen as a result.
Challenges to growth are nothing new. But these challenges are now changing with shifts in culture.
Embrace your scars. When you have something to offer you'll be sought. The person who wants something least holds the stronger position. Living the dream is never giving in to adversity -- hold ground, then bounce back.
There are three primary ingredients to building anticipation: low supply, high demand, and some kind of an advance commitment -- some moment of "waiting." I'm not talking about creative word-smithing or witty ad slicks. This is about being organizationally patient and strategic.
Nina Tooley is the Chief Marketing Officer of High Wide & Handsome, an "Uncommonly Loyal" advertising agency based in Culver City, California. Nina...
Welcome to 2015, where women are some of the most powerful executives in business, women are regularly dominating in school, and a woman is a serious candidate for the presidency of the United States. Welcome to the future, where women are more.
It's not the product I find stupid. Nor the company that makes it. What is stupid is Twitter's insistence on ignoring their value as an engine of commerce and mindlessly following the lead of Google and Facebook as an engine of advertisement. Wake up, Twitter.
Thank you Matthew Weiner, for creating a world that we could luxuriate in and learn from. And thank you for ending it on a largely optimistic note. These days, we need every ounce of hope we can get.
Mad Men began and ended with Don Draper in silhouette against an iconic backdrop. In the beginning, the richly cluttered urban canyons of Manhattan in the show's evocative opening titles. In the end, the seemingly limitless horizon of the Pacific Ocean.
Claudia joined Grey in 2011 to lead the Activation and PR practices. Known as an innovator with several industry "firsts" to her credit, Claudia is pa...
If Asian Americans were a country, their spending would represent the eighteenth largest economy in the world. The numbers are staggering, yet many brands continue approaching their multicultural marketing efforts solely considering Hispanic and African-American audiences.