However, crowd sourcing isn't only about solving problems in the fastest, cheapest way possible. Handled well, it's a tool to find effective solutions by taking a deep dive into the heart of what are often complex marketing issues.
There's a better way to build a business, says Chad Hamzeh, author of Traffic Black Book 2.0 and owner of the acclaimed online advertising agency DSV2.
Thoughtful engagement is the way to consumers' hearts, which makes content an ideal vehicle for cultivating meaningful engagement with customers. Acco...
At CES this past week, I had the pleasure of talking to Group M's Chief Innovation Officer, Cary Tilds, on some of the tech trends she saw at CES, and where she thinks the future of technology heading.
The Internet is still the fastest growing medium for advertising, an international survey found, showing an upsurge of 16.3% in 2012 and forecasts of ...
Without our insecurities, beauty product companies would become less aggressive in their marketing practices. Our own desire for superficial self-improvement is what keeps these practices alive and thriving; we are essentially selling out our self-worth.
Social media is one of the best ways to post and share your content but because many companies are only now beginning to integrate it into their strategy, it can go a long way to establish your company as innovative.
I know I'm not alone when I say it's never too early to start thinking about the Super Bowl... Super Bowl advertising that is.
You know there's a seismic shift afoot when one of the world's largest traditional advertisers, Coca Cola, defines its marketing mission as Content 2020.
For marketers planning their 2014 priorities, it's a good rule of thumb to listen to the industry's most powerful billionaire on the front lines.
Apple's newest ad, "Misunderstood," doesn't celebrate technology's ability to let us escape from boring family events. It shows how we might use it to participate.
The personally tailored sponsored ads we receive daily on our computers are rather convenient. When the distance between the tips of our fingers to an ad is so small, do we really make a choice when responding to it? Brain research suggests the opposite: The ad chooses us.
Is anyone else more than a little crushed when images of gooey, familial perfection splash dazzlingly across the screen to a backdrop of dramatic music swelling to an emotional climax, only to have this scene culminate in an advertisement for the latest, greatest luxury vehicle?
A&E's quick scrap of its suspension of Robertson was more than just a business decision based on the wild popularity of one show. It reflected the brutal reality of a commercial media that repeatedly puts dollars over bigotry.
The www.wemothers.com team has decided to compile and share a 2013 list of nine of the most popular advertising campaigns focusing on moms (in terms of YouTube views and online buzz).
In 2013, the Out-of-Home industry consecutively grew each quarter, extending the upward streak begun in 2010. Advertising technologies barely possible...