While those attack ads likely cost some Democratic members of Congress their jobs in 2012, a new report indicates that, crazy as it sounds, those ads may have contributed to the success of the health care legislation this year.
How can the next generation of industry leaders apply this misfit math to a unique business model, structure, and culture?
Companies spend millions of dollars to make their products look ideal to consumers. But what if they stripped all of that away and told the truth?
The difference isn't just what they're doing, it's where they're doing it. There's one big mistake brands are making, and given the fact that many still spend billions of dollars on this, it's relevant. Ready? Here it is.
Commemorating periods in public was a punishment for bad behavior. Whew. That's one powerful message I'm not sure the filmmakers or the Hello Flo folks intended.
In other words, we are predictable and we are dependable. In the world of advertising, we are either a big yawn or a big question mark.
I had the great fortune of chatting with Matt Seiler, a Media Jury Lions President at Cannes this year. Scouring and judging over 3,200 submissions, he talks about his favorite entries -- great ideas, cross platform, yet simple ideas with positive messaging.
"Next time, you know what you should do to get what you want?" It was my first job after business school, at a client meeting with a mentor. I had no idea what I should do. What my wise mentor said next is forever etched onto my brain. "Start with a question."
Just because your customers are online, don't expect them to necessarily be prepared to purchase your good or service -- especially if there is a good soccer game on the tube.
What Facebook did pales in comparison to what Madison Avenue and the marketing departments of corporations from Amazon to Zales do every day of the week, during the weekends, and especially during holidays.