Rob Norman, GroupM's Global Chief Digital Officer, sat down with me in Cannes to talk about all things digital.
Many of the practices e-cigarette companies are using to pitch their products are prohibited for cigarette marketing under measures like the comprehensive 2009 Family Smoking Prevention and Tobacco Control Act, but these restrictions do not currently apply to e-cigarettes.
The ad imagines what would happen if people paid for their can of Coke by working off the calories it contains. It shows that people are different, but on average, working off a can of soda takes just 23 minutes of cycling.
As we find ourselves in the middle of global World Cup fever, I can't wait to see what brands have in store to continue to engage consumers, and what country will take home the cup.
As consumers we need to ask the companies whose sites we are visiting who they are working with, and be really clear what steps they are taking to prevent themselves being the weakest security link in what is an already weak website technology chain.
Women rock social media marketing and for good reason. They intuitively know how to build "community" into any marketing process, are empathic, goal oriented, nurturing and much more. Brands: market accordingly.
Eliminating waste by adopting just in time marketing means to avoid portraying women in different roles "just in case" she is in that role at the time you market to her. What this means is that instead of focusing on women as the object, focus on the subjects of her interest.
Cannes Lions continues to capture the intersection of entertainment, business, culture and advertising. The festival has hosted an amazing range of speakers -- here are some of the standout quotes from this year.
When you read about one in 10 kids facing the possibility of a liver transplant due solely to the unhealthful American diet, you really do have to wonder: Where on earth is the tipping point?
We like to think we have very specific booze-buying standards. But we're also suckers for a good advertisement.
The world is full of great web sites with no thought about an overarching digital strategy. It's like "putting lipstick on a pig." Great web site...
I don't believe it's possible to be exposed to violence -- televised or otherwise -- and to not be affected. While researchers continue to debate the issue, a look around at our communities and nation more than illustrates the profound and perverse impact of a culture that consumes, showcases and even glamorizes violence.
Don't be intimidated by the terminology. The cloud is a collection of servers and apps accessed via a browser and an internet connection to utilize, modify, store and retrieve data.
If you have an online business then you know how important it is to attract visitors that turn into leads and sales. Search engine optimization and inbound marketing is great for traffic generation, but the traffic isn't instant. If you are looking for immediate traffic that is highly targeted you should look into paid traffic.
There are several key differences in how to optimize your content for mobile consumption. Here's what you can do today to make your content optimized for the rise in mobile.
The method behind the madness of digital marketing, and its effect on our psyche, is murky at best. But the extent to which companies will go to learn about who we are and what we might desire is expanding drastically.