14. I don't like it because we slept together a few weeks back. Better to lay low for now. 15. I don't like it because I liked your last 3 posts and now I've got to play hard to get.
The phrase "paper the house" refers to giving away free or discounted tickets in the rear of a concert auditorium in order to make the venue seem full to those sitting up front who paid full price.
How do you turn the most difficult situations of your career into the most triumphant one? Paolo Mercado, Head of Marketing & Consumer Communication -- GCR Nestle China Ltd, shares how growing up in a family that allowed him to discover his creative side early has helped kick start his career in the creative industry.
While the NFL's public service announcement on domestic violence reflected their attempt to play defense given recent controversies, here are some of the examples of companies going on offense by letting their purpose shine during the Super Bowl.
It was a night to remember, more for the edge-of-your-seat game than the advertising, but still a lot of fun. The best part is that we get to re-live the commercials over and over again on social media, and I'm betting we'll see a lot of it on the large screen again too.
Defining great content is no easy matter. To some execs the definition may be similar to Potter Stewart's quote about porn, which was a bit ambiguous:...
Let's get real. Not only could Nationwide have shown us a gun, but if they really wanted to show us what kills children, all we have to do is look to all those lovely cars featured in about 50 percent of the Super Bowl ads throughout the night.
In summer 2014 Barilla launched a contest calling for content creators to submit work under 60 seconds that reflected their new diversity campaign. I felt strongly compelled to create a commercial testing their commitment to a more inclusive ad campaign. In fact, my submission was the only one that confronted them face-to-face with a gay family.
Many got distracted by what they could do and lost sight of what they should do. In that mesmerizing process, many brands mistook connectivity for connection.
How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).
With so many Super Bowl advertisers pre-releasing or teasing their advertising before the game, the commentary and speculation has been at full tilt. But I have to say, it's all leaving many people asking -- where's the magic?
More than a quarter of Illinois Gov. Bruce Rauner's $65 million campaign fund went straight to TV advertising during the general election, according to Illinois State Board of Elections information.
Perhaps you linger, click slowly, scroll a bit. Automatic algorithms will use your lurk behavior, even your mouse click speeds, to estimate ever more accurately whether you're a serious shopper or just a window viewer.
Brands have long stood for consistency......a dependable consumer experience driven by a business model that draws efficiency from repetition, streamlining and mass production.
As we head into the big game with chips and dip in hand and Deflategate jokes ready to roll, I turned to a leading expert on the topic of Super Bowl advertising, Tony Ponturo of The Kirmser/Ponturo Group, to get his take on the formulas that will ultimately define this year's advertising winners and losers.
Perhaps it was destiny that Linda would come to be a creative director. Raised in an artistic collaboration between her parents, a French fashion designer and an Italian Pastry Chef, she was exposed to line, drama, precision and movement before she could hold a crayon.