I have spent the year obsessed with Instagram and have learned a lot about how hashtags are used for listening, connecting, sharing and engaging inside of Instagram.
My daughter sat on her bed, awash in a sea of glossy college brochures filled with photos of smiling sorority girls, strapping football players and freshmen chemistry students who, judging by their joyful expressions, had just cured the Ebola virus. "Made a decision yet?" I asked.
On October 8th we celebrated the first anniversary of Moxie Media's blog, Moxie Insider. One year, countless inspiring stories about #futureisfemale f...
This Nike video stands out from the crowd -- it's elegantly simple, compelling and powerful. It's got serious cred and clutter cut-through.
When it comes to outdoor advertising, you sometimes have to sacrifice beauty for function (although there really is a way to have both). You've got anywhere from 5 to 10 seconds to get your message across.
For almost a full year, I was in an amazing relationship -- with my career. We had tremendous respect for each other, the perfect amount of give and take. The near perfect year of my advertising career was the year I worked as a freelancer.
Social media advertising can be an expensive and come with varying levels of results. Yet, we've all seen those ads online that manage to capture attention, wrangle clicks and pique interests.Here are a few practical tips to increase success.
Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...
On Thursday I got a voicemail. It was the sweetest voice I had ever heard: "Hi Gideon, this is Ann from The New Yorker. Could you drop by our office tomorrow? We would like to discuss some of your drawings."
Someone please save JCPenney from itself. The company's latest ad campaign, rolled out in October for Breast Cancer Awareness month, is a painful mess of mixed brand messaging, inadvertent sexism and cultural tone-deafness.
In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...
It's easy for a journalist to tweet snide remarks about PR people, but our symbiotic relationship should not be overlooked.
A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.
Putting a film out there through the festival circuit is labyrinthine, and way more work than it really has any right to be. I've done it twice, and I realized that I have a ton of information to convey that will be helpful to people going through this process for the first time.
One hundred hours of video are uploaded to YouTube every minute, and 500 million tweets are sent per day. But human attention is a finite resource.
Wearable technologies, such as glasses, watches, fitness trackers, sleeping monitors, and other devices, are quickly revealing themselves to be the newest evolution of mobility and location marketing.