As an Executive Creative Director at BBH, Laura Fegley has helped build a uniquely gender-balanced creative department. Laura oversees the Global Vaseline business and various brands under the Newell-Rubbermaid account, including Graco and Calphalon, as well as The Guardian in North America.
Mollie Spilman is Chief Revenue Office at Criteo, which she joined in 2014, and leads all commercial operations globally. She has spent 24 years in the media business, with 16 of those years in the digital ad space.
Don Draper has been shedding quite a few things this season. So it makes sense that he ends the penultimate episode in the epic novel for television that is Mad Men sitting alone on a bus stop in Oklahoma, heading west.
It is a remarkable time to be a viewer when you can't keep up with all the great video content being produced, even as it's increasingly on-demand, binge-enabled and mobile. There is just too much to watch.
Jessica Hawthorne-Castro heads the next generation of Hawthorne Direct as Chairman and Chief Executive Officer, strategically positioning the leading ...
Women are told that they can do it all. They can have a profession, a family, and a life of their own. They can be engineers, CEOs, even fight for our country on the front lines during war. Yet, tributes to motherhood neglect ways in which they can honor the diversity that motherhood has come to represent.
During Game 2 of the playoff series between the Cleveland Cavaliers and Chicago Bulls, the Cavaliers ran an ad depicting a man slamming his girlfriend to the ground when he saw she was wearing a Bulls T-shirt.
With just two episodes left after this one in the life of the series, most of the characters seem set in their trajectories, save for one. You can guess who that is.
A new study's key findings make clear that women are now overwhelmingly the healthcare decision makers for both themselves and their families. They are setting healthcare agendas, making treatment decisions, selecting healthcare coverage and providers.
Today's women have little in common with the figure of the typical housewife who dominated the 80s. Yet, marketers seem to be struggling to adapt their discourse to these changes and translate this evolution into relevant and engaging communication that really speaks to women.
Can print magazines survive, thrive and surprise, what with all the existing online, digital and mobile fare? Absolutely, say media industry experts, adding that those who have declared magazines' demise are off-track.
Now, with only three episodes left in the series, Don is free to explore in next week's antepenultimate episode, "Lost Horizon," his own private paradise free of the shallowness and hypocrisy from which he's been becoming alienated. (
"Stand up to osteoporosis. Before you can't." I'm here to tell you that I'm sitting down, but I'm still on board with the prevention of osteoporosis. These two concepts are not mutually exclusive.
The numbers don't lie: more than 75% of venture-backed startups fail. The most common reason? Failure to understand target-audience motivations and to communicate effectively to them.
For politicians, the message is clear: making the rounds on the Sunday morning news programs is no longer good enough. The lesson is no less clear for advertisers who rely on the same eyeballs. The advertising industry should take this as a sign that online video is a worthy investment.
If you're in global business you need to read this book, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel. It came out in 2011, though its many insights and research for over a decade are as timely now as when first published.