Over the course of this year I'm going to explore some of the above themes through a real-time novel project called NewRules.nyc, but I thought I'd pull some out here for a quick blog.
Over the past decade, consumers have been armed with technology that allows us to do great things in our everyday life, but entertainment brands have been extremely late to the game in keeping up with these changes.
I've started passively collecting examples of items and products that trivialize stalking. I don't seek out this stuff, it seems to be just out there in the world. Greeting cards, coffee mugs and so much more.
Some of the predictions this year were ridiculous on their face. No, we won't all wear Oculus Rifts around the office at any point in 2015. No, Facebook won't buy Twitter. No, Vine isn't the secret to saving legacy news organizations.
Why do I have an unfavorable impression of most Super Bowl ads? It's quite simple. Most of them don't work. They cost a lot and produce questionable returns to those that pay for them.
If you ask most small business owners or managers what their budget is they blanch on the spot, start to stammer and/or pull out their "smartphone."...
This phrase offers us an excuse for not paying attention to what we are doing, thinking and feeling. We want to hide from the truth by pulling the whole human race on board as our mass-market permission slip. But it doesn't really work!
Named one of Advertising Age's most influential women in the industry, Sharon Napier is a lifelong entrepreneur, business expert, and marketing vision...
We as consumers have the power to vote with our dollars. By not patronizing outlets that use potentially dangerous advertising tactics, we can send the message that it's unacceptable.
The Super Bowl is coming soon to big screens everywhere. I'll still watch the big game (being in advertising and marketing for three decades, I have to at least see the ads), but my mind is more and more on the minds of the players.
CES showed us "new new" things (who can resist a self-balancing skateboard from IO Hawk?) as well as iterations of old new things, but the overwhelming impression this time was that CES was for us, not just Marty Mcfly or the Jetsons.
Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.
Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.
Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.
Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.
As the first employee and only female partner at 72andSunny, Evin is a pillar of the agency and has led its evolution since Day 1.