As consumers become more apt to swap the click of a remote for the opening of a laptop or tablet to "tune in", brands will need to reassess how they buy and place their media.
After spending a year in the cost account department of Unilever, Michael Wood realized that the course of his professional career was meant to lead somewhere else.
There is no single-path, fix-all, solution on how to improve a business' or brands' online presence, but there are tricks to improve it.
People already driving electric cars have fallen in love, as shown by off-the-charts customer satisfaction ratings. But for the vast majority of Americans who aren't yet driving electric, how do we get them charged up?
Here's the thing: women drive car buying decisions. Car people, don't forget to speak to them in their language.
If advertising of yore tried to prey on insecurities and the psychology of the public, today they're scouring the glut of what we're discussing each day for keywords that might as well be invitations to solicitation.
There are times when I feel obliged to give something back to advertising, an industry that has given me so little. Last week was one of those times.
It's time to usher in the annual rite of spring known as March Madness. While Cinderella grabs millions at the box office, a record number of small-screen viewers will be on the lookout for another kind of Cinderella who can prevent the Kentucky Coronation.
It was 2007 when Don Draper, figuratively depicted in the show's elegant opening titles, began his long fall through the 1960s, passing through the best of the materialist America he helps spin into being on his way to ... what?
I don't have a crystal ball, so I can't answer these questions definitively. But I've built a career and a company in the digital space, and it's my job to stay in front of these technologies and provide strategic direction for my clients. So here are four budding trends that I would love to see blossom over the next few years.
While I am very much alive, I find it interesting to consider the data trail as a shade: It continues to exist, perhaps forgotten, in cyberspace and meatspace alike and, as with the memories of those who outlive me, the data will remain long after my body does.
In her 29-year career at DDB, Denise has held senior leadership positions in account management, business development, strategy and research working o...
Much of the marketing that is done is based on conjecture with little application of knowledge or bona fide data. Marketers, who never really learned marketing deeply enough, base their judgments on their opinions, which are too often shaped by misconceptions.
Unfortunately, what once was hoped to be a bridge and increase minority inclusion has reverted to a factory line of content that favors fluff and fads over substance.
Think you know the 50+ demographic? Think again, because the statistics will surprise you. The 50+ demo is wealthy, vast, and growing, and marketers would be smart to take notice.
They say time heals all wounds. I've been around a long time in the marketing world, and I'm still licking a few old wounds. Like when I forgot to put wedding rings on a couple we were featuring in a print ad.