As marketers, no matter how time-pressed we are, we need to hold ourselves up to the standard of finding an insight and having that be the core for everything else.
Advertising, one of the oldest tools in the brand arsenal, has found new energy, expression and reach by leveraging the power of new media to develop long-format content and to extend their engagement with social media and PR.
Despite the dire predictions of the punditry, the Democratic Party has a strong case to make for this fall's midterm elections, and it is -- so far, at least -- failing to make it. But it can.
Hunger is nature's way of telling us that we are energy deficient and should eat. The "genius" of advertising is that we eat even when we are not hungry and we do so without even being consciously aware of our eating behavior.
Regular readers know that I have been covering the Mobile space for the last few years because I believe it's rapidly evolving the world.
"The Strategy," Mad Men's penultimate episode of 2014, was a very important episode about work and relationships. And in the best tradition of Mad Men, it showed that, for these folks, the most important relationships revolve around work while the best work is about relationships.
"Advertising is only evil when it advertises evil things." So said the legendary David Ogilvy many years ago. But that was before the advent...
In the digital marketing world there are two major players when it comes to attracting website traffic: SEO and pay-per-click (PPC) advertising. There...
There's only so much of me, and I am the only one who will suffer if I don't do something about the lack of balance in my life. Which is why I've decided to make some changes. Starting immediately. In the end, everything in your life starts to malfunction if you don't "turn off" enough.
Don Draper continued his move toward redemption and re-emergence as a career success in the latest episode of Mad Men, the more than a little bizarre "The Runaways." But as one brilliant talent continued in a positive direction, another careened precipitously into emotional collapse.
We're all quite impulsive when it comes to food, and even more so when it comes to high-reward foods. Kids are even more vulnerable, and kids with higher impulsivity are a great target audience for advertisers. All the more reason to try and limit kids' exposure to these ads.
The "Be Marlboro" campaign features new images, but the same old themes that tell young people to assert their independence and define themselves by smoking Marlboro cigarettes.
In the ad world, we reflect daily on how emotion drives behavior. Health care is an emotional issue.
Many business owners give AdWords pay-per-click marketing a try and quickly throw their hands up in defeat as they deplete their budget quickly and ha...
These days, with an estimated population of more than 80 million, millennials are growing up and becoming powerful in the way that matters most to advertisers.
Economies progress through distinct stages as cultures acquire knowledge, skill and experience. The past century has seen a shift from agriculture b...