The success of Instagram is disruptive to marketing strategies, which are passive. The idea of building bottom up community is still foreign to many. Yet in 2015 community will have an even bigger role.
Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...
When most of his classmates went to take the usual route of taking a taking investment banking jobs, Jonathan Joson decided to embark in digital marketing land instead. He shares the importance of taking risk while we're young.
Lesley Bielby is Chief Strategy Officer at the independent advertising agency micro-network
She has considered fake-searching other items, like a compendium of the greatest philosophical thought of the twentieth century or tiny bikinis. Every time either of them popped up on her screen, it would make her proud that she would have been in need of such things.
Who would have thought that these catchy lyrics from the 1946 Broadway musical Annie Get Your Gun would fit so perfectly into a conversation today about women and heart disease?
Always learn from the greats. Try to understand the most successful. Emulate, yes, but more -- build and innovate on what they do so well by learning what they miss.
The incessant airing of Viagra's nauseating British-blonde-on-a-bed commercial during both this October's football games and throughout the baseball playoffs illustrates how tone-deaf the National Football League and Major League Baseball remain when it comes to truly embracing family viewers.
But these days I am relishing the work-life balance and trying to live a simple drama-free life. I bought a kayak that I use almost every day, getting some fresh air between conference calls. I gave away all of the self-help books on happiness.
No one likes having the wool pulled over their eyes. Now imagine wealthy CEOs hiring millions of knitters to blanket your entire city with a massive wool sweater, soaked in gasoline. That's what dark money is.
It is our responsibility as real people to tell those among us who are most easily influenced, young or young at heart, that these things aren't real. It's our responsibility to tell them that they are wonderful the way they are and that they should change only as they see fit.
It's likely that no matter how hard you tried, you weren't able to avoid being bombarded with non-stop nonsense from various contestants in the high-stakes game of running for political office.
At day's beginning and end, it's black along the patch of 24th Avenue between 23rd and 24th Streets. The scarce shops, shuttered, are slumbering. Luludi Living Art serves as a grow-light.
Here are five platitudes we marketers should remember that do not fit the facts.
There are at least a dozen dogs in my advertising agency on any day of the week. They run down halls, chase balls, gnaw on toys, snooze during meetings, and are eager for quick walks when their human companions need a work break.
From doxxing (releasing of personal information, including home address and telephone numbers) to death threats and coordinated campaigns of bullying and harassment, it seems that any dissent or disagreement -- no matter how measured or mild -- can be met with nuclear levels of anonymous, shadowy malevolence.