In today's smartphone, always on and connected world marketing success is now defined by creating and deploying a digital marketing strategy.
In the marketing world, whether you work for an agency or for a company, hiring talented subcontractors to provide bench strength is common. This can provide valuable skills needed to pull off a project assignment.
The story of a brand comes through its products, customer service and marketing executions -- or how it connects with its consumers in a meaningful way through those outlets.
As innovation becomes a necessity for survival, so will immediacy and accuracy characteristics that make up the innovative process and the product.
Today's always on smartphone driven global economy offers unprecedented opportunities for small businesses with associated barriers to entry. Most...
With so many consumers armed with mobile and tablet devices, it is making local search engine optimization such an important piece of every local marketing strategy.
Weiner mused that while women are not dissuaded or shamed by reading thrillers by male authors, the covers of which often feature blood, bullet holes and other "masculine" imagery, "Why won't a man pick up a book with flowers (on it)?"
We as a society need to stop looking skin-deep and need to actually dive deeper into ourselves and in our culture and find and listen to people who are changing the way things are done but aren't being heard.
When social media was born, businesses and marketers had the greatest opportunity in business history. It was the chance to build an audience, engage ...
As America becomes more multicultural, many corporations have begun taking a total market approach when trying to reach consumers, rather than looking at distinct cultural attributes of multicultural segments. This, according to my guests, is leading to the decline of long-standing black agencies.
Why is an episode about victory named after one of the most famous defeats in world history? Is it because the crushing blow to Napoleon proved to be a smashing victory for the British Empire and its allies?
We've lived through an era of raising money for two years in order to hire a media consultant to cut half a dozen 30 second spots in the last six weeks before the election: Where we're headed won't look anything like that.
As marketers, no matter how time-pressed we are, we need to hold ourselves up to the standard of finding an insight and having that be the core for everything else.
Advertising, one of the oldest tools in the brand arsenal, has found new energy, expression and reach by leveraging the power of new media to develop long-format content and to extend their engagement with social media and PR.
Despite the dire predictions of the punditry, the Democratic Party has a strong case to make for this fall's midterm elections, and it is -- so far, at least -- failing to make it. But it can.
Hunger is nature's way of telling us that we are energy deficient and should eat. The "genius" of advertising is that we eat even when we are not hungry and we do so without even being consciously aware of our eating behavior.