This past June at the Cannes Lions Festival of Creativity, I spent some time with Mark Tutssel, Global Chief Creative Officer of Leo Burnett, who is responsible for setting the creative vision for the network's 95 global offices.
Jane brings an all-encompassing perspective to client accounts thanks to her globe-spanning 20 years of communications experience in both client and a...
During the Cannes Lions Festival in June, I had the great fortune of spending some time with Jim Stengel, Former Global Marketing Officer of Procter & Gamble, and now President & CEO of The Jim Stengel Company.
In Cannes this past June, I spent some time on camera with my friend Bob Greenberg, Founder, Chairman, and CEO of R/GA, one of the most creative and innovative agencies on the planet. Watch as Bob and I discuss how R/GA reinvents their business model every nine years and how they are using technology to disrupt the way they think and create.
If your company has yet to be active on social media it's about time to get out from under your rock and make some changes. The number of platforms offered today to help increase your company's visibility and sales has dramatically increased.
Mary Wells Lawrence, advertising visionary, trailblazer and legend, shares the simple advice that has led her to get everything she has ever wanted: Double Yourself.
Dig a little deeper though and you find some fascinating stuff going on at Cannes, which has just wound up on the French Riviera. And some of the more interesting developments are in the fields of retail and shopper marketing.
It can be hard to learn how to create effective advertising when you first get into social media marketing, but there are some guidelines you can follow for good results.
"Got Milk" and "Beef, It's What's for Dinner" ad campaigns have become part of the American culture, but few realize they are paid for by the USDA Checkoff programs.
Many boomers have been bitten by the nostalgia bug. In response, many marketers are using nostalgia to sell everything from whiskey to perfume and cars to sneakers. Let's take a closer look at the concept of nostalgia, and learn how the power of the past can spell good business in the present.
Those of us in advertising (and of a certain age) have been conditioned to think about creativity as something that belongs to the "creatives."
It's too late for Goldman Sachs and the Cardinals get ahead of their brand and reputation issues but it's not too late to your organization to take control of your brand and reputation by crossing the bridge to strategic integration.
If you've been following the trends lately, you know how important mobile - specifically mobile advertising - is for your business. It's vast. It's growing. And it's surprisingly underutilized as an ad platform.
Before you start sweating the big stuff, take a look at some of the symptoms that may be the cause of your marketing jitters. If you can identify and narrow down the pain points, your plan and action steps for fixing whatever is causing your problems will be easier.
Marketing supplies a product or service that resolves the customer's problem/dilemma whether real, imagined or generated by the advertiser. If you consider this with regards to the points below, you may never watch another commercial without feeling deceived, misled and abused.