The Internet is still the fastest growing medium for advertising, an international survey found, showing an upsurge of 16.3% in 2012 and forecasts of ...
Without our insecurities, beauty product companies would become less aggressive in their marketing practices. Our own desire for superficial self-improvement is what keeps these practices alive and thriving; we are essentially selling out our self-worth.
Social media is one of the best ways to post and share your content but because many companies are only now beginning to integrate it into their strategy, it can go a long way to establish your company as innovative.
I know I'm not alone when I say it's never too early to start thinking about the Super Bowl... Super Bowl advertising that is.
You know there's a seismic shift afoot when one of the world's largest traditional advertisers, Coca Cola, defines its marketing mission as Content 2020.
For marketers planning their 2014 priorities, it's a good rule of thumb to listen to the industry's most powerful billionaire on the front lines.
Apple's newest ad, "Misunderstood," doesn't celebrate technology's ability to let us escape from boring family events. It shows how we might use it to participate.
The personally tailored sponsored ads we receive daily on our computers are rather convenient. When the distance between the tips of our fingers to an ad is so small, do we really make a choice when responding to it? Brain research suggests the opposite: The ad chooses us.
Is anyone else more than a little crushed when images of gooey, familial perfection splash dazzlingly across the screen to a backdrop of dramatic music swelling to an emotional climax, only to have this scene culminate in an advertisement for the latest, greatest luxury vehicle?
A&E's quick scrap of its suspension of Robertson was more than just a business decision based on the wild popularity of one show. It reflected the brutal reality of a commercial media that repeatedly puts dollars over bigotry.
The www.wemothers.com team has decided to compile and share a 2013 list of nine of the most popular advertising campaigns focusing on moms (in terms of YouTube views and online buzz).
In 2013, the Out-of-Home industry consecutively grew each quarter, extending the upward streak begun in 2010. Advertising technologies barely possible...
I am not sure why the brands, and especially their agencies, do not realize that even though the big ad networks do not provide (yet) the required clarity, there exist several transparent platforms on which they can run their campaigns.
If I see one more 35-year-old model advertising anti-aging cream I am going to scream! As a 60-year-old woman, I have already changed my own language to a paradigm of "pro-aging" instead of "anti-aging." I don't want to look younger. I want to feel and live better.
What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Finally, shoppers will be able to decide where to shop and what to buy in a clean undisturbed, commercial-free universe.
What seems to have set some marketers' hair on fire is the simple assertion by Facebook that for most brands to achieve reach, even with users who have liked their fanpage, they will have to use paid media.