By inventing a new and consistent way of speaking, you can connect with your customers in a human way that makes them look forward to interacting with you - a key to driving brand engagement and loyalty.
In the end, pro bono shouldn't be about the awards or credit your agency gets. It's about the results for the organization because nobody is forcing you to work for free.
Ever wondered what it's like to jump-start your career in the Asia-Pacific (APAC) region? Mathew Ward, Managing Director for APAC at Lotame Solutions, recommends using your 20s to figure out your true passion and aspirations in life and then working hard toward achieving them.
Why is it so tempting to dismiss entire swaths of the media landscape as dying or dead as Farhad Manjoo did in a piece for the New York Times earlier this month? TV is dead, Print is dead, and as Mr. Manjoo suggested, the banner is dead, proclaim technology and media reporters!
Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.
Carefully crafted ideas -- and adherence to the ABCs of brand building -- must remain our lighthouse. As brand pioneers, we must explore the shoals of a new digital landscape. But let's not become stranded by algorithmic trendiness. Timeless can be new.
If your business is running a pay-per-click campaign and experiencing low click-through rates and conversion rates your ad copy is likely the problem. PPC ads have limited space to work with, so you need to use the available character space wisely to create ad copy that attracts clicks and leads to conversions.
Kathrin Lausch serves as Executive Producer of visual studio Ntropic in the New York office. Kathrin was born and raised in Europe, where she later studied marketing, advertising, and entertainment law and earned degrees from both the University of Munich and the University of Geneva.
There are seven paradigm shifts; each has a clear implication for how brands need to change, and examples of brands that are getting it right.
Nikki Fowler is the Publisher, Creative Director and Editor-In-Chief of Glitter Magazine, For Girls Who Rock. Her educational background is technology...
Competitors, who may not appear as such today, could be partners of tomorrow. The industry needs to step up to the challenge of new ways of working and realize its unique strengths and capabilities, while recognizing those of possible partners.
Programmatic technology is the ultimate key to enabling the fight against ad fraud, click fraud, and most importantly, consumption fraud. Without embracing Programmatic's role in delivering content, the digital advertising industry will be setting itself up for failure.
British-born and raised in China, Judy's creative pursuits have taken her on a global adventure. With a resume encompassing extensive international ex...
The success of Instagram is disruptive to marketing strategies, which are passive. The idea of building bottom up community is still foreign to many. Yet in 2015 community will have an even bigger role.
Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...
When most of his classmates went to take the usual route of taking a taking investment banking jobs, Jonathan Joson decided to embark in digital marketing land instead. He shares the importance of taking risk while we're young.