I think that movement is everything. But I've come to realize that if you can find a place that really can hold all of who you are -- that just might be a place worth not walking away from.
Many companies make the mistake of using social tools to portray themselves in an entirely new light, which can lead to mixed and inauthentic messages. Instead, identify what your company does well and use social tools to amplify those things.
The goal of any professional blog is to get people to click, read, engage and share -- in that order.
Unfortunately, for publishers and content aggregators, I do not see how native advertising, however you define it, will scale. Unless one of the major marketing platforms comes to rescue.
I don't care where you went to school. Hell, I don't care if you went to school at all. What I care about is who you are and how you see the world, and I hire people based on their perspective, not their pedigree.
The right offer with great copy mailed to a bad list will produce zero results. Mediocre copy with a mediocre offer mailed to a great list can produce good results.
Customers remember experiences--from what they saw or heard to whom they met--far longer than they'll recall what they read in social media, a blog, an eNewsletter or a case study.
In the last few years the words "content marketing" have become buzzwords in the corporate business, marketing, digital and media space. But what is it really?
When product lines are linked to icons of popular culture (music, teen celebrities, sports stars) and begin pounding the airwaves and cyber-world well ahead of the start of school or a holiday, does this enhance or diminish the meaning of event in children's minds?
Brian Solis outlines the future of marketing, advertising, and customer relationship management, and offers hints, tips and advice for meeting the challenges associated with operating in a world of shrinking visibility and growing competition.
The image is sex. It is a nod to Lolita, to American Beauty, to the thousand-and-one images of women handed down through film, television and advertising.
We all admire the attention BBDO and Werner Herzog's film are bringing to the dangers of texting and driving, but the motivation for the spots that were commissioned from Mr. Herzog and he turned into a compelling short film is incomplete.
Mad Men and Women of America, let me remind you. There are nearly 80 million of us and we're going to be around for a good long while. We are the "youth generation" and no matter how old we get, we will continue to believe that we are the "youth generation."
In 2008 Abasiama Idaresit returned to Nigeria, after studying for a degree in Information Systems & Management at the London School of Economics. He h...
For an entire month, there was the picture of an overstuffed chair by a fireplace on a billboard located next to the busy highway going into the downt...
Across industries, brands are creating mobile campaigns to capitalize on this largely untapped channel for engagement. However, many of these campaigns have been based on trial and error, as there isn't a rulebook to guide marketers to mobile success.