The New York Times has launched "Spark," a product created by the Times' Idea Lab that serves display advertising into stories as th...
Playtex knows that in America sex can sell almost anything -- even toilet paper. So the logical next question is, of course, can it sell the GOP? And recent events make it look like Republicans are desperate enough to find out.
Have you had an experience where you recognized a need and saw an opportunity to help another person, or group of people, and ignored that quiet voice of doubt about your ability or authority to step in and take action?
As a result of recent successful multimillion-dollar online fundraising campaigns for products such as the Ouya, Pebble E-Paper Watch and Amanda Palmer's Theater is Evil album/tour, which have captivated audiences worldwide, crowdfunding is quickly becoming a business staple.
When a brand is in a position to capitalize -- in real-time -- on the lights going out at the Super Bowl, we've reached a new level of marketing agility and impact. Until this moment, such 24/7 content creation could only be executed by the skill sets of a media company and its newsroom. But that's all changing.
As if being diagnosed with a terminal disease (for the record, I have no intention of letting this beat me) isn't bad enough, it is a disease that the general public has never heard of or knows very little about.
I want my son to be able to retain his innocence for a while, and I want him to be able to watch sports without having to cover his eyes. Sports is about the thrill of victory. The agony of defeat. Teamwork. Excitement. Competition. Not advertisements intended to shock.
As a Caribbean islander transplanted in New York, I am often perplexed by the response even the slightest lilt can elicit, from curiosity to downright imitation. But is imitation always the highest form of flattery? The recent Super Bowl ad by Volkswagen seems to have reignited the discussion.
Facebook announced a major addition to their Gifts product on January 31st -- Facebook Cards. Facebook Cards, as the name implies, are physical, multi-use gift cards that users can order for friends directly through Facebook.
This Super Bowl season, Taco Bell and its ad agency, Deutsch L.A., have rolled out a TV spot brimming with stereotypes, a storyline that's absurd and denigrating.
Two things are happening in this year's race to Super Bowl advertising greatness: 1. Early social buzz and engagement are critical. Nearly everyone'...
We put a selection of the biggest Super Bowl ads from the game's broadcast history on our Facebook page and asked YOU to vote on your favorites. And now we have them -- the All Time Top 3 Super Bowl Ads.
I want to buy a billboard on Sunset. This billboard will have a bunch of babies: Asian, black, white and Latino, all in cute little clothes, with a slogan that says, "Love ALL Your Customers At First Sight."
The brouhaha over Volkswagen's 2013 Super Bowl TV commercial escalates, with commentators divided as to whether or not the commercial is racist. I am a senior communications executive working for the last 16 years in multicultural advertising, and neither I nor my colleagues find this commercial inappropriate.
It's still early days for FBX, but transparency is not the mere fact of telling an advertiser what you are charging them in an online report before you send them an invoice or charge their credit card. That's the naïve, ad network version.
Don't be afraid to ask for something you desire: While it won't always be given, if you never even make the attempt, you'll never get what you want.