I shudder to think how my parents would have survived in today's anything-goes, nothing-is-sacred, sexually charged society. Their values were black and white, wrong and right, good and bad, with little wiggle room for compromise.
"What do you mean by programmatic TV?" That's usually the first question I get when mentioning the new medium. And that's the thing: programmatic TV isn't even about the programmatic part...yet.
Gravitas is often an excuse for why someone lacks the "right" presence - why someone stylistically doesn't fit the mold of what some people think leaders should look like.
It's true that for far too long, mainstream media has presented us with the one vision of ideal beauty. But here's what worries me for ourselves and for our kids: We are still too hyper-focused on girls and women's bodies.
I traveled far and wide and low and high to find the greatest marketing executive to ever walk the earth. No, I won't tell you the person's name.
How often does this happen? That rare opportunity when, after years of struggle and uncertainty, the storm clouds part and all your hard choices pay off. When the big picture is finally revealed -- and suddenly, it all makes sense.
Luxury has never been shaken to its foundations as it has in the past five years. With the advent of new players, the emergence of new centers of consumption and creation, and the onward march of technology -- the concept of Luxury is being re-defined.
Life has become increasingly hectic and, as a result, consumers have little tolerance for goods and services that are not easy, convenient and fast. ...
Warhol, whose oeuvre featured iconic celebrity portraits, a variety of soup de jours and countless candid Polaroids, is considered a pop-cultural superstar. On August 6th let's celebrate the birthday of this legendary artist. Happy Birthday, Andy Warhol!
Disruptive ideas. Innovation. Creativity. These buzz words drive the conversations in branding, business, visual design and the arts. And all three boil down to the same pressing question -- how do you create something new?
To mark its 80th anniversary, Sperry have embarked upon a special journey. Launched in March this year, the Odyssey Project has sent eighty ambassador...
The combination of the vastness of the Internet, proliferation of social media and 24/7 technology use have increased the competition when it comes to eyeballs.
You've probably forgotten about me by now, but I am certain you remember my work. I'm the "Tootsie Roll girl." That kid who sang the jingle in the 70s. The one that goes: "Whatever it is I think I see, becomes a Tootsie Roll to me." Yeah, that one.
It would make perfect sense for Mad Men to win its record-setting fifth Best Drama Emmy. And it's high time for Jon Hamm, after eight nominations for his masterful performance as the iconic Don Draper, to finally take the Best Actor prize.
Many people in our industry believe that risk is the essential component to great creative. Every advertising rookie learns early on that career success is dependent upon doing or being associated with edgy, award-winning campaigns.
"I'm a real big believer that the more things change, the more they stay the same. We are not rushing out to reinvent content marketing. We are embr...