If you are not already designing and providing the solutions to the problems and demands of the next week and next year, you are behind the curve when you cannot afford to be behind.
Great storytelling -- whether it's a new play, a television spot or a speech -- is all about creating an emotional connection with the audience. Storytelling is elevated by great writers and great storytellers.
Never have I pressured a man to buy me anything, and yet every year, I have to smile at snide comments from male friends, family members and coworkers who want to know if the person I'm dating is "in the doghouse" this year or not.
Is grass-fed just the next buzz word in food marketing that will quickly lose its meaning?
Pay attention. Know your audience. Know which topics appeal to your audience. Know which topics don't. Develop posts that answer your audience's most pressing questions. And most importantly, demonstrate your appreciation for the people who follow your blog.
Sports consumption is inherently personal, and ESPN has leveraged this to provide greater relevance for their user and a greater audience for their own content.
I held my annual Twitter party during the Grammy Awards this week...we talked about the marketing for the most part, but we also got in lots of commentary on the celebs, and fashion, and in this case the music.
This is part of the #CareerAdvice series - featuring successful professionals who share their advice to people who would want to take their career to...
When you work, breathe and live brands like I do, it's rare to find one that touches you on a personal level. Enter Aesop: alchemists of luxurious products for the skin, hair and body.
Nancy Hill, as President and Chief Executive Officer of the 4A's since 2008, has guided the association's transformation to provide leadership, advoca...
Mona Patel is CEO of Motivate Design, a user experience and design agency, and UX Hires, a user experience recruiting firm. In addition to managing tw...
Shireen Jiwan is the founder and CEO of Sleuth, the leading brand management consultancy operating at the intersection of luxury and technology. Back...
14. I don't like it because we slept together a few weeks back. Better to lay low for now. 15. I don't like it because I liked your last 3 posts and now I've got to play hard to get.
The phrase "paper the house" refers to giving away free or discounted tickets in the rear of a concert auditorium in order to make the venue seem full to those sitting up front who paid full price.
How do you turn the most difficult situations of your career into the most triumphant one? Paolo Mercado, Head of Marketing & Consumer Communication -- GCR Nestle China Ltd, shares how growing up in a family that allowed him to discover his creative side early has helped kick start his career in the creative industry.
While the NFL's public service announcement on domestic violence reflected their attempt to play defense given recent controversies, here are some of the examples of companies going on offense by letting their purpose shine during the Super Bowl.