What seems to have set some marketers' hair on fire is the simple assertion by Facebook that for most brands to achieve reach, even with users who have liked their fanpage, they will have to use paid media.
Sure, the internet brought us the glory of unlimited kitten photos, but what's it done for us lately? In the political world, quite a lot -- and more every election cycle. Let us count the ways.
Brand ethics are not primarily intended as a strategy, they are reflective of who I am as a young business owner. I believe this perspective is incorporated intrinsically in the collective conscience of millennial entrepreneurs and consumers alike.
25 million Americans have served in the U.S. armed forces, and you just need to look online or watch TV to see how advertisers are increasingly pursuing them. However, most companies don't understand the veteran market segment opportunity.
Don't start daydreaming yet about buying that new house, deep in the Valley. You'll have to go to a few (hundred) pesky auditions first.
Writing great blogs for your business is one of the most valuable marketing techniques you will find, yet it is often forgotten.
Getting "a good stereo" was one of those rites of passage into adulthood when I was young. You got your own place, and the stereo was usually the highest priority after a bed and things to make food with. Sometimes higher. No more.
What is worrisome is these commercials are the only glimpse into farming that millions of people will ever see. A generation that's been raised on artificial ingredients is now being fed a diet of farming fiction.
It may appear obvious why most of us are in a heightened state of purchasing activity this month -- 'tis the season to gift to others and even to ourselves. But how do we decide what to buy? Who is having the greatest influence on our buying decisions?
If you have been to Brazil and spent a decent amount of time with Brazilians you'll know they are on a truly unique level.
Human connection, technology, and art are as intwined for me, as they are for RoseLee. She has delighted, inspired, and educated the masses as both a professor and author of art history.
It's inevitable. Though Instagram has defined their mission statement as "capturing and sharing the world's moments through photo and video features," their real mission under Facebook is to make money.
"PR Pardons" are for those we think have paid their public penance and deserve a fresh start--at least from a public relations perspective. Don't worry, despite dominating national coverage, Toronto Mayor Rob Ford and Healthcare.gov are not on our list.
Today, successful marketers have taken on the added role of publishers. We can't necessarily wait for media to come and cover us, so we have to develop our own content.
Brand placement is becoming the norm. This is going beyond an artist simply saying a brand in their song lyrics. It is the actual product appearing in the video.