Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.
I am a big believer in the concept of data-driven scientific marketing; trying lots of experiments and rapidly iterating based on the results. Today's...
Last time I checked, people in relationships, whether new or established, want to see their partners. This phenomenon can be nearly impossible while juggling work deadlines.
I'm told I need an exit strategy. I'm told ad agencies don't need writers anymore. I'm told there's even less need for 44 year old writers. And what do I plan to do in five years when I become 45?
"Each day, more than half the world's adult population read a daily newspaper: 2.5 billion in print and more than 800 million in digital form," according to the World Association of Newspapers and News Publishers (WAN-IFRA).
Some of us wake up everyday to do something that we love -- something that we feel like we were born to do.
Beyond selling products, companies must also sell what their product will allow customers to do. If they don't, you know they're inexperienced.
By inventing a new and consistent way of speaking, you can connect with your customers in a human way that makes them look forward to interacting with you - a key to driving brand engagement and loyalty.
In the end, pro bono shouldn't be about the awards or credit your agency gets. It's about the results for the organization because nobody is forcing you to work for free.
Ever wondered what it's like to jump-start your career in the Asia-Pacific (APAC) region? Mathew Ward, Managing Director for APAC at Lotame Solutions, recommends using your 20s to figure out your true passion and aspirations in life and then working hard toward achieving them.
Why is it so tempting to dismiss entire swaths of the media landscape as dying or dead as Farhad Manjoo did in a piece for the New York Times earlier this month? TV is dead, Print is dead, and as Mr. Manjoo suggested, the banner is dead, proclaim technology and media reporters!
Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.
Carefully crafted ideas -- and adherence to the ABCs of brand building -- must remain our lighthouse. As brand pioneers, we must explore the shoals of a new digital landscape. But let's not become stranded by algorithmic trendiness. Timeless can be new.
If your business is running a pay-per-click campaign and experiencing low click-through rates and conversion rates your ad copy is likely the problem. PPC ads have limited space to work with, so you need to use the available character space wisely to create ad copy that attracts clicks and leads to conversions.
Kathrin Lausch serves as Executive Producer of visual studio Ntropic in the New York office. Kathrin was born and raised in Europe, where she later studied marketing, advertising, and entertainment law and earned degrees from both the University of Munich and the University of Geneva.