Unfortunately, what once was hoped to be a bridge and increase minority inclusion has reverted to a factory line of content that favors fluff and fads over substance.
Think you know the 50+ demographic? Think again, because the statistics will surprise you. The 50+ demo is wealthy, vast, and growing, and marketers would be smart to take notice.
They say time heals all wounds. I've been around a long time in the marketing world, and I'm still licking a few old wounds. Like when I forgot to put wedding rings on a couple we were featuring in a print ad.
While we will be exploring new marketing avenues, we will continue to run our traditional promotional offers in combination with branded advertising. We know that a combination is necessary to appeal to our entire growing audience, no matter what their needs are.
Between the granting of its social media influencer patent just a few weeks ago, and now the availability of a new insight tool, it's clear that Facebook has its financial compass pointed towards advertisers.
Would Swedish actress and Casablanca star Ingrid Bergman have made a good producer or director? Hollywood movie fans may not know much about the Sca...
"Sex sells" has been a mantra of the advertising industry for as long as anyone can remember. And let's be honest, it has worked. Sexy, salacious advertising has sold cars, beer, potato chips and a host of other products over the years. Mostly products target to men.
If the Bar does decide to require certain disclaimers in lawyer blogs, how does that impact previously published blogs over which the attorney does not have editorial control?
What brings people to the theater? I talk a lot about that each day with various producers and press agents. Of course, if anyone really knew an exact answer, many more shows would be successful. Instead we all try our best to guess.
This effort to save money can easily lead businesses to go for the cheapest ad impression cost, assuming that the less they spend on each view, the better.
It was as if I had embarked on a road trip and the same blasted roadside billboard had kept appearing no matter which street I drove down. It became a visual reminder of just how widely online advertising networks stealthily monitor our every activity.
Is it inevitable that TV stations suffer the same fate as their print counterparts? Will they too slash newsroom staffs, rely more and more on syndicated, national content and let advertisers encroach on editorial?
When you look at the data, you find that much of the advertising that is done is not just mediocre ¬- it doesn't work. When I make this statement to my clients and students at the beginning of an engagement or course, they don't believe me.
Market Mavens are out there, they can be found and profiled, and as social media grows its influence across the demographic spectrum, they're rapidly growing in importance.
Strategy, marketing and innovation teams have one job: To grow the top line (revenues) and bottom line (profit) of the business. CSR teams, on the other hand, are usually in the business of reducing negative impacts, which can often reduce profit too.
As part of today's #CareerAdvice series, we'll hear from someone whom I had the great privilege to work when I was with Leo Burnett Singapore. He leads the digital - social and mobile initiatives for the agency in the Asian region.