The media is undergoing an interesting transformation lately. Almost daily, I'm reading articles from websites such as Shadow and Act, The Hollywood R...
Before the publishing of his book, Hugo sent a letter to his agent. The letter reached his agent in Paris and inside the page carried one single symbol, one solitary punctuation mark: "?"
What drives our attachment to brands? The simple answer is emotion. Silly answer? Not when you look deeply at brands such as Walt Disney, Yahoo, Google, Sony and Nestlé.
Taylor Swift has the power to influence kids on an emotional level that can rival any popular celebrity today. Her endorsement of Diet Coke jeopardizes kids' ability to make healthy decisions and could lead to a doorway introducing our kids to the consumption of diet sodas and a relationship with the Coca-Cola brand.
Perhaps the owners of Toys-R-Us and their advertising team have been reading Brave New World because this advertisement mocking nature and encouraging consumerism seems ripped right from Huxley's book.
After surviving the holiday rush, don't chalk it up as a good effort and call it a day. Take a step back to evaluate your successes and where you came up short. Understand consumers' mobile interactions and optimize their experience.
Why do the entertainment and advertising industries need us to look like hasids or caricatures of Jewishness? Why is the image of a female rabbi, or a clean-shaven, young, attractive male rabbi with all his hair so rare? Why do they insist on "other-ing" us?
The larger issue for newspapers, as well as the broader world of journalism, is whether or not serious news will survive within a social media environment that is increasingly real-time, hit-and-run marketing-driven content.
Is a picture still worth 1000 words? Jonathan Woods, Senior Editor of Photo and Interactive, at TIME, thinks so. At the Seattle Interactive Conference, I had the opportunity to pick Jonathan's brain on his unique perspective on photography's role in the art of storytelling.
A fun part of the Seattle Interactive Conference this year was the AT&T Wearables Hackathon. I had the opportunity to sit and chat with two of the hackathon's judges, venture capitalists Michelle Goldberg, Partner at Ignition, and Rebecca Kaden, Principal at Maveron.
Did you know that more than a billion people per day perform a search online? Rand Fishkin does! At the Seattle Interactive Conference, I spoke with Rand Fishkin, CEO of MOZ, on all things SEO.
Pablos Holman focuses on the world's bigger problems, inventing things that enrich the human experience. He is currently working on a bunch of awesome projects -- including a malaria-eradicating device that can shoot mosquitoes out of the sky with lasers.
One of the most exciting trends that I saw at the Seattle Interactive Conference this past week is that Design is back with a capital D. Reinforcing that is Keith Frankel, Head of Creative and Design at HubSpot, with whom I chatted about all things creative.
At the Seattle Interactive Conference, I sat down with Callie Schweitzer, Director of Digital Innovation at TIME, and Jeff Lanctot, CEO of Mixpo, and former Global CMO of Razorfish. Both Callie and Jeff have experience in brand building.
I had the pleasure of sitting with Megan Tweed, VP of Media at Razorfish. Watch as we also talk about her Collective, the importance of connecting, and how she applied the ethos of punk music to her adult life.
This past week, at the Seattle Interactive Conference, I sat down with Tim Keck, the co-founder of The Onion. Tim and I spoke about transparency from both a creative and editorial standpoint -- and what has made The Onion so successful all these years.