Just telling people that a behavior is wrong is not the same as giving them the tools to change it.
Oreo's "Dunk in the Dark" post during the 2012 Super Bowl clearly demonstrated the impact of creating responsive content during existing conversations. Now, a year after "Real Time" entered the lexicon, has the promise of an always on content engine met up with the expectations?
How important is it today to have a human voice speak in a TV advertisement over a digital one? For the man who gave legs to AOL's memorable, "You'v...
After being tipped off by a subscriber to my Honest Slogans site, it appears that someone has created a counterblog entitled Dishonest Slogans that takes slogans I've created and makes them, well, dishonest as opposed to truthful.
'After 50, you have to chase your own brand, and become your own kind of leader.' This is Lori Bitter's advice to Boomers contemplating (or being forced to contemplate) a career reinvention.
From where do we draw inspiration? Some say creative development in advertising is intuition or a gut feeling. Others may say it's an insight provided...
Jason Levine, who is responsible for Oreo on a global scale, stopped by AOL's activation at Raptor House to talk about the Oreo brand.
In the last two years, Pepsi has re-imagined the SuperBowl halftime show, and in the spirit of innovation and creativity, took it a step further this year.
With the World Cup taking place this summer, I was excited to talk with Howard Handler, CMO of Major League Soccer at SXSW Interactive this year. Howard is a sharp dude with a unique background.
Unfortunately, the mid-sized donor base has reduced its nonprofit support in recent years. The good news is that there are ways to reverse this trend and prevent core donors from drifting.
Keep your posts short and to the point. What was the average attention span in 2013 you ask? Eight seconds. EIGHT SECONDS! There's really not much more to say about that.
These five bright, interesting, and interested students from the University of Georgia are a part of a collaborative research project with PHD to build consumer insights on millennials. At SXSW this year, I sat down with them to talk about their point of view as consumers and as the culture of youth.
Today, altered images of girls and women (presumably men, too) depicting bodies shapes that are unattainable and unhealthy are used to sell everything from bikinis to lipgloss.
I might expect this sort of depiction of women in a photo accompanying a story in Penthouse Forum targeting guys with office sexcapade fantasies.
The name of Gerson da Cunha of Mumbai means a lot to men and women of a certain generation, including mine. Simply put, he is sui generis. He's India's Renaissance Man. He possesses a towering intellect and a warm and giving personality.
As the social ecosystem continues to grow and evolve, marketers must think strategically about how they publish their content across networks and devices.