Embrace your scars. When you have something to offer you'll be sought. The person who wants something least holds the stronger position. Living the dream is never giving in to adversity -- hold ground, then bounce back.
There are three primary ingredients to building anticipation: low supply, high demand, and some kind of an advance commitment -- some moment of "waiting." I'm not talking about creative word-smithing or witty ad slicks. This is about being organizationally patient and strategic.
Nina Tooley is the Chief Marketing Officer of High Wide & Handsome, an "Uncommonly Loyal" advertising agency based in Culver City, California. Nina...
Welcome to 2015, where women are some of the most powerful executives in business, women are regularly dominating in school, and a woman is a serious candidate for the presidency of the United States. Welcome to the future, where women are more.
It's not the product I find stupid. Nor the company that makes it. What is stupid is Twitter's insistence on ignoring their value as an engine of commerce and mindlessly following the lead of Google and Facebook as an engine of advertisement. Wake up, Twitter.
Thank you Matthew Weiner, for creating a world that we could luxuriate in and learn from. And thank you for ending it on a largely optimistic note. These days, we need every ounce of hope we can get.
Mad Men began and ended with Don Draper in silhouette against an iconic backdrop. In the beginning, the richly cluttered urban canyons of Manhattan in the show's evocative opening titles. In the end, the seemingly limitless horizon of the Pacific Ocean.
Claudia joined Grey in 2011 to lead the Activation and PR practices. Known as an innovator with several industry "firsts" to her credit, Claudia is pa...
If Asian Americans were a country, their spending would represent the eighteenth largest economy in the world. The numbers are staggering, yet many brands continue approaching their multicultural marketing efforts solely considering Hispanic and African-American audiences.
If you watched, you're surely pondering the meaning of Draper/Whitman's latest and greatest incarnation as New Age pitchman of killer soft drinks. But I've also given a lot of thought to something else: What was Mad Men trying to tell us about America?
As an Executive Creative Director at BBH, Laura Fegley has helped build a uniquely gender-balanced creative department. Laura oversees the Global Vaseline business and various brands under the Newell-Rubbermaid account, including Graco and Calphalon, as well as The Guardian in North America.
Mollie Spilman is Chief Revenue Office at Criteo, which she joined in 2014, and leads all commercial operations globally. She has spent 24 years in the media business, with 16 of those years in the digital ad space.
Don Draper has been shedding quite a few things this season. So it makes sense that he ends the penultimate episode in the epic novel for television that is Mad Men sitting alone on a bus stop in Oklahoma, heading west.
It is a remarkable time to be a viewer when you can't keep up with all the great video content being produced, even as it's increasingly on-demand, binge-enabled and mobile. There is just too much to watch.
Jessica Hawthorne-Castro heads the next generation of Hawthorne Direct as Chairman and Chief Executive Officer, strategically positioning the leading ...
Women are told that they can do it all. They can have a profession, a family, and a life of their own. They can be engineers, CEOs, even fight for our country on the front lines during war. Yet, tributes to motherhood neglect ways in which they can honor the diversity that motherhood has come to represent.