One hundred hours of video are uploaded to YouTube every minute, and 500 million tweets are sent per day. But human attention is a finite resource.
Wearable technologies, such as glasses, watches, fitness trackers, sleeping monitors, and other devices, are quickly revealing themselves to be the newest evolution of mobility and location marketing.
Hispanic consumers have adopted and embraced mobile technology at an equivalent or greater extent than non-Hispanics across a wide variety of activities.
It was blocked four times, going from dot.com, to dot.org, to dot.net, to dot.me, but 7iber (Hiber, or ink in Arabic, with an emphasis on the guttural "H") plans to continue fighting for the right to publish content it deems important in Jordan.
In the classic tale, "Ali Baba And The Forty Thieves," the protagonist undergoes a rags-to-riches transformation to emerge as the sole guardian of a secret incantation ("Open Sesame") that grants him exclusive access to an immeasurable, hidden treasure.
Selecting an advertising agency can -- and should be -- a positive experience for any business. With the right partner, you can grow and develop your brand and in turn, your bottom line. But like hiring the right employee, selecting an agency partner can be a challenge.
To my male and female colleagues, I hope you start to lead your teams and businesses with a philosophy I've adopted from someone earlier in my career: "Get comfortable with the uncomfortable."
Today, every brand competes over how well they can engage their customers, whether their customer is a business or a consumer. Data drives successful marketing campaigns, and successful campaigns deliver engaged customers.
What have you seen historically in terms of the amount of viral video (or attempts), and which brands have actually had success in going viral?
For advertisers to actually realize this value, their agencies must be able to distinguish real solutions from vaporware. When evaluating an ad network, this is what agencies and advertisers should consider.
arketing has long been a place that lost souls like me from every industry could find a home. A warm home. A fun home that valued new and big ideas -- never-been-done-before ideas -- over measurable, proven results.
The pressure to create memorable, authentic native programming that emotionally connects, converts, and energizes will only increase -- and the most nimble, creative, and opportunistic brands will be best positioned to thrive.
For many years I had the great privilege of working for one of the legends in advertising, Keith Reinhard, Chairman Emeritus of DDB Worldwide. Keit...
You shouldn't target your audience by explicitly denigrating other audiences... especially when you've crudely drawn your segments along gender lines.
It's a new school year, so once again I'm teaching a new marketing class at NYU this semester. It's always great fun to kick off the class with an icebreaker to get to know the students and to ease into the coursework.
Kate Swann is a digital and innovation executive who specializes in growing creative organizations and managing cross-functional teams and clients. Sh...