Which is the best place to advertise online of these three outlets: Apple, Facebook or Twitter? We decided to put them to the test for our mobile venture hapn that lets people make photo stories together.
I hosted yet another Twitter party during the 2014 Emmy Awards at #EmmyExp. The gang gets together mostly to talk about the marketing, but we end up rapping about just about everything related to the awards show.
As we move into the big smartphone era no content will stand out unless you have great visuals. They differentiate your brand and business and drive engagement with today's always on consumers.
Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.
Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.
"The future has already arrived. It's just not evenly distributed yet." William Gibson Future proofing your brand strategy is a constantly moving tar...
"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...
Every start-up has the same marketing challenge. Finding customers. God knows why the failure rate is an abysmal 90 percent for startups. Here is my truncated "30K foot" perspective based on years of work with startups.
The ads tell consumers only part of the gas mileage story, sowing confusion about which cars are clean and which are not -- and leaving buyers at risk of driving off in vehicles that get worse mileage than they expected.
Reaching the Hispanic market has always been a moving target. Our country's Latin American community is dynamic; comprised of a changing mix of people from dozens of Hispanic countries, with a wide variety of cultures, acculturation levels, media habits and spending behaviors.
This past June, I had the opportunity to sit down and talk to my friend, Emmy-award winning TV producer, and Chief Content Officer at Mindshare NA, David Lang, on creativity being informed by data, the definition of premium content, and the importance of a distribution strategy.
"Won't someone please think of the children?" We'd like to think somebody is thinking about the children, but for the right reasons.
've been "prowlin' and a growlin'" for 70 years now and sometimes you forget to take stock of the world around you. It's easy to think that what's here now will be here tomorrow, but it doesn't just happen. It takes you. Only you.
Brands that go beyond participating in the DIY trend to actually shaping it understand that they need to be relevant to multiple areas of people's lives.
I was shocked the other day to pull up a website and see my own mug staring back at me in an ad gracing the side of the page. Sure, targeted advertising has been making big waves lately, but seeing my own image in one was a first for me.
Gino DePinto, AOL BUILD Watch Matt Seiler, Global CEO of IPG Mediabrands take the #AOLBUILD stage and moderated by AOL's very own Jack Bamberger, ...