Those of us in advertising (and of a certain age) have been conditioned to think about creativity as something that belongs to the "creatives."
It's too late for Goldman Sachs and the Cardinals get ahead of their brand and reputation issues but it's not too late to your organization to take control of your brand and reputation by crossing the bridge to strategic integration.
If you've been following the trends lately, you know how important mobile - specifically mobile advertising - is for your business. It's vast. It's growing. And it's surprisingly underutilized as an ad platform.
Before you start sweating the big stuff, take a look at some of the symptoms that may be the cause of your marketing jitters. If you can identify and narrow down the pain points, your plan and action steps for fixing whatever is causing your problems will be easier.
Marketing supplies a product or service that resolves the customer's problem/dilemma whether real, imagined or generated by the advertiser. If you consider this with regards to the points below, you may never watch another commercial without feeling deceived, misled and abused.
Have you seen the new Walmart commercials? They're fabulous. They're heartwarming. They bring back any faith in humanity you may have lost. Actually, they're a spectacular exercise in disingenuous, masturbatory fiction.
If you've ever changed jobs before, you know that job hunting can be exhilarating, frustrating, unnerving, exhausting, and of course exciting. It's kind of like dating multiple people at the same time.
June is Pride Month and I have to say that I'm feeling a lot of pride myself this year. Seeing all the Pride flags up and down the streets of NY and LA (and other cities) just fill me with happiness.
I once worked with a talented Marketing Manager named Nick (name changed) who had a strange habit that may surprise you. At least once a month, he would interview with another company. Nick seemed to do well in his role, and was well liked by his colleagues. But something did not add up.
Marketers try to convince through psychological force while public relations professionals try to persuade through tapping into the pre-existing desires and values of their audiences. We lay the groundwork for marketers by creating the alluring perceptions that marketers sell.
Unfortunately, as Mad Men has recently concluded, not many more actors of color appeared on the show in substantial roles.
In business, the strongest relationships with customers are built the same way. Unfortunately, many companies are stuck in the old mindset of relying solely on advertising, public relations and promotions and have not created the opportunity for a conversation. After all, they have already "captured the market."
"We're not just a product. We're an experience." This all-too-common quote has rapidly made its way into advertising and marketing circles. And it's driving me just a little crazy.
If you're one of those marketers who are staring out into the distance trying to figure out what your future looks like, you might want to look down instead.
The series brilliantly carried viewers on a tour through the tumultuous changes in American society from the late 1950s to the beginning of the 1970s. It did so through the lens of the advertising industry, with the social, cultural and political upheavals of the era as a backdrop.