Always learn from the greats. Try to understand the most successful. Emulate, yes, but more -- build and innovate on what they do so well by learning what they miss.
The incessant airing of Viagra's nauseating British-blonde-on-a-bed commercial during both this October's football games and throughout the baseball playoffs illustrates how tone-deaf the National Football League and Major League Baseball remain when it comes to truly embracing family viewers.
But these days I am relishing the work-life balance and trying to live a simple drama-free life. I bought a kayak that I use almost every day, getting some fresh air between conference calls. I gave away all of the self-help books on happiness.
No one likes having the wool pulled over their eyes. Now imagine wealthy CEOs hiring millions of knitters to blanket your entire city with a massive wool sweater, soaked in gasoline. That's what dark money is.
It is our responsibility as real people to tell those among us who are most easily influenced, young or young at heart, that these things aren't real. It's our responsibility to tell them that they are wonderful the way they are and that they should change only as they see fit.
It's likely that no matter how hard you tried, you weren't able to avoid being bombarded with non-stop nonsense from various contestants in the high-stakes game of running for political office.
At day's beginning and end, it's black along the patch of 24th Avenue between 23rd and 24th Streets. The scarce shops, shuttered, are slumbering. Luludi Living Art serves as a grow-light.
Here are five platitudes we marketers should remember that do not fit the facts.
There are at least a dozen dogs in my advertising agency on any day of the week. They run down halls, chase balls, gnaw on toys, snooze during meetings, and are eager for quick walks when their human companions need a work break.
From doxxing (releasing of personal information, including home address and telephone numbers) to death threats and coordinated campaigns of bullying and harassment, it seems that any dissent or disagreement -- no matter how measured or mild -- can be met with nuclear levels of anonymous, shadowy malevolence.
In an early start to the prediction season I recently took part in a panel on #Trends2015, hosted by the Canadian Technology Accelerator and featuring a range of perspectives from the startups, enterprises, media and agencies. Here is a quick round up of some of my favorite trends to watch for next year.
Too often, companies entice consumers into purchasing health care products based on deceptive advertisements that overstate the potential benefits of the products and omit key information about risks.
Educators, parents, and condom manufacturers have worked to make safe sex appealing to young people for decades with minimal success - until now. Shadowing Coke's marketing tactic, Poke's "#ShareaCondom" campaign is enjoying similar success while also preventing unplanned pregnancy and STDs.
Where does the drive to succeed come from? I've realized that drive can come from surprising places. In my case, the drive that motivates me was born out of the first time I didn't get something I really, really, really wanted.
Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?