If there is any endeavor whose seeds are bearing fruit, that endeavor is surely influencer marketing. Harnessing the power of word-of-mouth and the trust that consumers have in their peers, colleagues, thought leaders and local-celebrities can translate to immense marketing power.
This isn't rocket science (more computer/ behavioural science!). It's using the tools available through social media and the magical Internet to create the life you want.
I'm inundated with numbers, statistics, percentages, charts and graphics that explain how digital the world has become and where it's heading in the n...
Whether it be the Super Bowl, a local thunderstorm or a sudden outbreak of twerking, brands want to be where the attention is and where the conversation is happening online, particularly in social networks. I'm not here to say that real time should never be done.
Well, Hurricane #Hashtag is upon us and from all the data that the media-orologists are crunching, it looks like #Hashtag could be with us until, at the very least, the Twitter IPO.
Sponsored social media content sometimes looks like journalism while failing to disclose interests. In an era of search engine optimization (SEO) designed to drive website traffic, social media magnify a complex set of legal and ethical issues.
A well-balanced use of influencers and advocates must play a role in any successful marketing campaign that targets the millennial generation.
It's clear that real-time marketing offers brands new tools to stay relevant in a world that's overwhelmed by content.
You don't want to be the brand having that kind of conversation that sends people looking for the nearest exit or delete button or channel changer, do you?
Shock value for shock's sake doesn't work in terms of meeting marketing objectives. It may get buzz but I doubt it sells product.
If you watch Mad Men for the campaigns, as much as the back-room machinations, Wendy Melillo's new book, How McGruff and the Crying Indian Changed America - A History of Iconic Ad Council Campaigns, is an intriguing read.
How do you take complex policies and frame them in a visually compelling way? How do you make images that every American not only understands, but wants to share?
One problem influence measurement platforms run up against is the fluid nature of social media. A topic may be trending one day, someone may be popular the next, or themes may change almost hourly. By the time a marketer develops a response, the social universe has moved on.
What social media gives businesses is more direct and frequent access to customers than ever before.
As we all know, consumer media consumption habits have shifted so rapidly that many of the traditional advertising mediums have either become outdated, or their usage patterns have changed.
Occasionally an advertisement bucks trends, grabbing our attention without the aid of the biggest football game of the year. Against all odds Chipotle seems to have done just that.