Coca-Cola featured the Native American language Keres in the ad, a fact that probably went unnoticed by all but around 11,000 people who actually speak this ancestral language. The song lyrics did not even exist in Keres prior to the Coca-Cola project -- they had to be translated, which was no small task.
"A miracle is just a shift in perception from fear to love." My sister read this quote to me this past thanksgiving, and it hit me in a big way. The...
Super Bowl commercials are well-known for their controversial subjects and the chatter they spark post-game, but the conversations following Coca Cola's "America the Beautiful" ad were in a league of their own.
The problem for Facebook is that consumers don't really see Facebook as a content hub, they see it as a place to connect with people they know. Those connections just happen to be more and more frequently through content.
Be the person who finds the opportunity to make tomorrow better than today, and you'll be speaking Mittman's language.
I'm glad I went -- 80,000 happy and screaming fans reminded me that we watch the game because of what it is, and everything else around it builds and adds to the culture of the whole -- including the half-time show and the ads.
The creators of the Coca-Cola ad surely knew they would push buttons for a lot of Super Bowl viewers and that the ensuing controversy would put the company in the headlines.
Many people were worried that with all the previews that there would be no surprises. Well thankfully there were several, because I'm not sure we would have lasted through the game without the advertising!
An ad objectifying a woman to sell goods, in and of itself, isn't terribly significant. Most everyone will get over the tastelessness. We'll move on to the next thing. The problem is in the cultural norms that sexist advertising preserves.
At the beginning of each year, as the Lunar New Year approaches, Chinese media in North America experiences one of its most cluttered periods of advertising as local businesses within the Chinese community, and top national brands flock to acknowledge the holiday.
What is at stake isn't purely a matter of annoying ads or nosy companies -- it's a deep set of customer protections that have taken decades of hard work to secure.
Let's face it, the Super Bowl is generally the time for brands to show off and strut their stuff. So far this year, though, the advertising seems to be kinder, more gentle, and more "human."
Storytelling is a natural part of the human experience and brands that can recreate this kind of communication in their marketing will evoke strong emotions among their audiences and develop personal connections with their consumers.
I love music. I was actually in the music business for about five years after we sold our hair care company in 2002, John Frieda PHC. It was a roller ...
The educational environment should not serve as a blank canvas for food industry advertisers. While Box Tops for Education may appear to be a philanthropic effort, it is yet another example of industry's incessant and predatory -- and worse, school-sanctioned -- marketing to children.