Over the last ten years businesses have been on a quest to humanize, to become closer to customers. This changing role is leading consumers to ask not only, 'How can you make my life better?' they are asking 'What are you building to make the world better?'
The maximum 160 characters for texting and 140 for tweeting, along with other forms of social media, have a concentrating effect on the verbal environment.
Not having a mobile strategy is a "recipe for disruption", with a dash of eventual panic thrown in. The age mobile is still young enough for brands to get on board with it. That means larger budgets and greater focus on the road ahead.
Why does it matter if a bunch of your fans are fake? Because they don't interact with your Page, and that interaction is one way that Facebook's notorious newsfeed algorithm determines who sees your post.
"The best tactic we've deployed to consistently increase traffic to web sites is blogging. This isn't simply about writing another blog post, it means writing really valuable and relevant content."
The media and NFL spokespersons have continued to bash Incognito, Martin, and now several of their teammates. And they're all wrong. Do you now whose fault it really is?
I was basically an agent, like in Entourage. Except I also produced content, I could wear jeans more often and I had a soul.
That is what's so sad about the Dylan commercial. The man is pitching a product that is the antithesis of today's cool. In an age where high mpg's are the ultimate status symbol for cars for those who understand cool, Dylan's peddling a car for "the zoom and the roar and the thrust."
Believe it or not, this will stimulate new ideas.
Coca-Cola featured the Native American language Keres in the ad, a fact that probably went unnoticed by all but around 11,000 people who actually speak this ancestral language. The song lyrics did not even exist in Keres prior to the Coca-Cola project -- they had to be translated, which was no small task.
"A miracle is just a shift in perception from fear to love." My sister read this quote to me this past thanksgiving, and it hit me in a big way. The...
Super Bowl commercials are well-known for their controversial subjects and the chatter they spark post-game, but the conversations following Coca Cola's "America the Beautiful" ad were in a league of their own.
The problem for Facebook is that consumers don't really see Facebook as a content hub, they see it as a place to connect with people they know. Those connections just happen to be more and more frequently through content.
Be the person who finds the opportunity to make tomorrow better than today, and you'll be speaking Mittman's language.
I'm glad I went -- 80,000 happy and screaming fans reminded me that we watch the game because of what it is, and everything else around it builds and adds to the culture of the whole -- including the half-time show and the ads.
The creators of the Coca-Cola ad surely knew they would push buttons for a lot of Super Bowl viewers and that the ensuing controversy would put the company in the headlines.