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How to Measure the Value of Media Coverage

Mark Chesnut | Posted 03.02.2015 | Business
Mark Chesnut

The world of travel writers, journalists and travel bloggers is ever-changing. So how do public relations and media relations experts in the travel industry deal with them?

Advertising Goes Native, and Deception Runs Free

Edward Wasserman | Posted 04.01.2013 | Media
Edward Wasserman

"Native advertising" is all about deception. Even if, at some level, you understand they weren't put together by the magazine's staff, you're still expected to see them as partaking of the magazine's trustworthiness.

Gilt Taste, OpenSky Blur The Line Between Editorial And Product Sales

AP | By MICHELE KAYAL | Posted 12.05.2011 | Home

-- If Tom Colicchio was your neighbor you'd ask him which knife to buy, right? And you'd definitely ask your sister-in-law Dorie Greenspan about her ...

New York Fashion Week: Tumblr Selling Blogger Influence?

Mary Hall | Posted 11.07.2011 | New York
Mary Hall

As a blogger covering NYFW, and covering it independently in a neutral-like-Switzerland mode without pay, I was shocked to read Mashable's report about Tumblr shopping bloggers' content to brands during NYFW.

Finding a Social Compact for the Blogosphere: NYT's "The Medium" on ScienceBlogs Dust-Up

George Spyros | Posted 05.25.2011 | Media
George Spyros

Writing with accountability and reading with a sense of responsibility on the Web would form a compact between author and reader, providing a strong "formula" upon which to base our mutually constructed and shared social state.