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Adweek

Adorable Girls Sum Up Why We Need More Landmarks Named After Women

The Huffington Post | Alanna Vagianos | Posted 02.14.2017 | Women

A new initiative is trying to put women on the map. Created by ad agency BBDO, the initiative “Put Her On The Map” launched last week at the 2017 ...

Coming Out of the Closet Is Now a Marketing Strategy

Domenick Scudera | Posted 05.26.2016 | Queer Voices
Domenick Scudera

If there was true acceptance of gay culture in America, then Infiniti would show a proud dad driving his son and his son's boyfriend to their prom in an Infiniti. Or a father gifting an Infiniti to his son and his husband on their wedding day.

The Real Reason Kerry Washington Was Upset Over That Photoshopped Cover

OWN | Lisa Capretto | Posted 04.15.2016 | OWN

Kerry Washington still has more to say about that Adweek cover blasted for being over-Photoshopped. When attending OWN's "SuperSoul Sessions" in Los A...

The Best- and Worst-Selling Magazine Covers Of 2015

AdWeek | Judah Robinson | Posted 12.15.2015 | Media
Read More: Adweek, Media News

As magazine newsstand sales continued on their decline in 2015—dropping 12 percent year over year in the third quarter alone, per MagNet—publisher...

POLL: Which Would You Rather Leave Home Without --Your Smartphone Or Your Wallet?

Jordan Jayson | Posted 12.14.2014 | Technology
Jordan Jayson

A couple of weeks ago, I had a pretty severe bout of forgetfulness when, on a Monday, I left my phone at home. Then, that Tuesday, I forgot to bring m...

Religous Dating Sites Up For 'Hottest Way To Hook Up' On Adweek

The Huffington Post | Antonia Blumberg | Posted 09.03.2014 | Religion

Adweek posted its "Hot List Readers' Choice Awards" survey on Monday, inviting readers to vote on some of their favorite brands, app and more. Among t...

Guy's Hilarious Obit: 'Don't Email Me, I'm Dead'

Newser | Posted 07.31.2014 | Weird News

(NEWSER) – Kevin McGroarty worked in advertising for some 30 years. His final project: a hilarious "500-word mini masterpiece," AdWeek reports—his...

Dailymotion Won't Ditch UGC For Premium Content

Andy Plesser | Posted 11.30.2013 | Technology
Andy Plesser

Skateboarding dogs may not command as many viewers as Breaking Bad - but that doesn't mean Dailymotion is going to abandon user-generated content to p...

A Dying Breed: Foreign News In Crisis

Peter S. Goodman | Posted 11.25.2013 | Media
Peter S. Goodman

News of the world is becoming palpably more relevant to the day-to-day experiences of American readers, and it is rapidly disappearing.

Do You Think HuffPost Is HOT?

Amanda Schumacher | Posted 11.06.2013 | Media
Amanda Schumacher

It's up to you, our readers, to let the world know. For the third year running, Adweek has asked readers to vote for the hottest digital, TV and print brands. And we're happy to report that HuffPost made the list in the "Hottest News Site" and "Hottest News App" categories.

Video: Adweek's Cooper on Risks for Publishers Around Native Advertising

Andy Plesser | Posted 08.25.2013 | Media
Andy Plesser

CANNES - While so called "native advertising," meaning advertising messages integrated into what might appear as editorial content, is growing as publ...

More Downsizing At Microsoft

The Huffington Post | Ron Dicker | Posted 07.12.2012 | Technology

Microsoft on Wednesday cut an undisclosed number of advertising jobs but tried to put a positive spin on the move. "I can assure you we're thinking...

Richard Beckman, Prometheus CEO, Steps Down

The Hollywood Reporter | Posted 08.29.2012 | Media

Getty Images Richard Beckman departs transformed media company. The CEO of Prometheus Global Media is stepping down....

WATCH: Porta-Potty Turns Out To Be Luxurious IKEA Bathroom

The Huffington Post | Ron Dicker | Posted 05.08.2012 | Business

Entering a porta-potty is usually an invitation to hold your nose and pray for the best. But what if the anticipated yuckiness became a gateway to som...

Does This Skittles Commercial Promote Bullying?

The Huffington Post | Laura Hibbard | Posted 03.28.2012 | Education

After uploading their newest commercial, "Liar Liar", to their official YouTube channel, Skittles is receiving a bit of backlash from Adweek, a popula...

High-Tech Start-Up Focus: Flite's 'Agile Marketing Platform'

Bill_Robinson | Posted 03.31.2012 | Small Business
Bill_Robinson

One of the most crucial elements of any high-tech start-up's survival -- much less evolution -- is the money backing the enterprise. Is it 'smart money?' Is it 'patient money?' Is it 'connected money?'

Matt Sledge

Brooklyn Agencies Aren't Trying To Rival Madison Avenue

HuffingtonPost.com | Matt Sledge | Posted 12.04.2011 | New York

NEW YORK -- As young creative types hop on their bikes and head off to work, they're increasingly arriving in the Brooklyn neighborhoods of Dumbo and ...

Athlete Car Commercials: The Bad, The Ugly, And The Even Worse

Posted 12.04.2011 | Sports

There are times when a commercial starring an athlete can be as visually engaging and well produced as a short film. There are other times when a comm...

The Canon Of Celebrity Perfume Ads

The Huffington Post | Mallika Rao | Posted 12.04.2011 | Home

Last week, Taylor Swift released her first perfume into the world with a commercial that promises instant princesshood to anyone who can cough up $59....

WATCH: Best Super Bowl Commercials Of All-Time

Posted 12.03.2011 | Sports

For nearly three decades, the final episode of "M-A-S-H" ranked as the highest-rated television program ever to air in the United States. But it is be...

Bianca Bosker

If Mad Men's Don Draper Had Social Media

HuffingtonPost.com | Bianca Bosker | Posted 12.03.2011 | Technology

If Don Draper, the Madison Avenue powerhouse of "Mad Men" fame, were around today to tap the power of social media, he might unleash a campaign that l...

WATCH: 9 Unfortunate Birth Control Commercials

Posted 11.30.2011 | Women

In honor of Advertising Week 2011, a time when advertisers gather to exchange ideas, celebrate great work, and discuss industry goals, we've decided t...

Michael Wolff Not Worried About Latest Reports Of His Ouster

Reuters | Jack Shafer | Posted 11.16.2011 | Media

Wolff, who has been attending the Paley Center for Media's International Council (IC) forum, didn't entirely refute the Post's latest claims, but he d...

The 50 Gayest Ads Ever

Adweek | September 30 2010 | Posted 08.30.2011 | Media

Why is it still so shocking to see gay people in mainstream ads? At a time when every other demographic is practically shoehorned into marketing for t...

Live From Cannes: The Future According To Eric Schmidt

Dylan Byers | Posted 08.23.2011 | Technology
Dylan Byers

Google chairman talks of the next trillion-dollar industry.