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Rethinking Your PPC Strategy

Matthew Tyson | Posted 03.11.2016 | Business
Matthew Tyson

As the use of content and social media continues to rise in the great big world of digital marketing, is there any room left for the pay-per-click campaigns we've come to love (or hate)?

Google's 'Alphabet' Announcement Trampled A Small Business In Rural Pennsylvania

The Huffington Post | Damon Beres | Posted 08.17.2015 | Technology

There's only one Google, but the same cannot be said of Alphabet. When the search giant announced last week that it would become part of a larger pare...

Google Just Made It Even Harder To Search For Porn

The Huffington Post | Timothy Stenovec | Posted 08.07.2014 | Technology

Google just got a little less NSFW. This week, Google banned advertisements that, in the words of the company, "promote graphic depictions of sexua...

Anatomy of a Successful Landing Page

John Fox | Posted 04.30.2014 | Business
John Fox

Any web designer will tell you, there's an art to creating landing pages, the specific pages on which somebody lands after clicking an advertisement or other link.

Republicans Using Fake Websites to Trick Donors Is Just the Start

Tarun Wadhwa | Posted 04.10.2014 | Politics
Tarun Wadhwa

Not thinking anything of it he entered his financial information and hit submit. What he didn't notice was the small print at the bottom of the screen.

Adwords Enhanced Campaigns and How It Will Influence Your Business

John Rampton | Posted 05.01.2013 | Denver
John Rampton

Last week Google launched Enhanced Campaigns, a new style of campaign for Adwords to help businesses target their customers more efficiently in the growing mobile space. I'm going to walk you through and show you how to prepare.

Google's Biggest Advertiser Will Surprise You

The Huffington Post | Bonnie Kavoussi | Posted 10.31.2012 | Business

One for-profit college is spending a lot of money to make sure that people see its ads. The University of Phoenix spent the most money on Google Ad...

Is YouTube the Successor to Television -- Or to LIFE Magazine?

Dan Schiller | Posted 05.25.2011 | Media
Dan Schiller

YouTube's content may render it less like commercial TV than like a prior icon of our common culture, Life Magazine -- which failed as a weekly late in 1972.

Consumer Agency Opponents Take Fight To Google AdWords (PHOTO)

Huffington Post | Ryan McCarthy | Posted 05.25.2011 | Business

The opponents of the Obama administration's proposed Consumer Financial Protection Agency apparently have very little competition in the Google AdWord...

"Don't Be Evil": How Larry Page and Sergey Brin Really Think and Should We Worry About Google's Dominance

Anis Shivani | Posted 05.25.2011 | Books
Anis Shivani

We shall see if Larry and Sergey's collective brain can keep up with the spontaneous evolution of the Internet.

Google Says Ad-Words Recession Resistant: MediaBytes with Shelly Palmer November 20, 2008

Shelly Palmer | Posted 05.25.2011 | Media
Shelly Palmer

Google is urging clients not to give up on digital ads during the recession. In a conference today in London, Google VP Nikesh Arora will note that "W...

Is Google Panicking?

Silicon Alley Insider | Henry Blodget | Posted 05.25.2011 | Business

Google is tweaking its AdWords system on February 28th--launching a beta of an "automatic matching" feature that will automatically sign up advertiser...

Google Addresses Charges It Has Too Much Power

New Yorker | Ken Auletta | Posted 05.25.2011 | Business

In June, 2006, Sergey Brin, one of the co-founders of Google, went to Washington, D.C., hoping to create a little good will. Google was something of a...