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Affect Heuristic

Thinking, Fast and Slow... About Staying Alive -- What's Missing From Kahneman's Classic

David Ropeik | Posted 02.14.2012 | Books
David Ropeik

If you want to know what goes on in your brain as you "think", and you can only read one of the flood of recent books on the subject, you can not do better than Daniel Kahneman's Thinking, Fast and Slow.