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Age Groups

Bankrupt Retirees: Older Americans Are Most Likely To Declare Bankruptcy

Newsweek | Linda Stern | Posted 05.25.2011 | Business

Older Americans are heading into and through retirement with a boatload of debt. They're carrying everything from mortgages and home-equity loans to b... CEO Says Targeting Life-Stages is More Important Than Demographics

Nina Spezzaferro | Posted 05.25.2011 | Business
Nina Spezzaferro

With new targeting data available, especially on the Internet, advertisers should consider targeting people of a certain life-stage, rather than a particular age or gender.