Individuals, Companies, Governments and Brands need to pay careful attention to the correlation between search, social media and reputation control and management. If it is left to the Internet, you will not be happy with the results.
As they say, we have come a long way. Whether in government or out; whether an inventor, an engineer, an app designer, a government official, a new media department head; whether in business, government or academia.
The world has become de-centralized. Your life is decentralized in ways you could not have imagined even 10 years ago. You carry the power of what was the world's most powerful computer 20 years ago in your pocket now.
2012 saw many people get foiled by their own attempts at keeping secrets online. General Petraeus is only the most vivid and open example. But this is happening to regular people every day. Expect this trend to continue into 2013.
In the last 5 years or so "Gov 2.0" (Government 2.0) has grown from being a name coined by William Egger to now becoming the umbrella term for serious change in government, and not just here in the United States, but around the world.
Social media is a double-edged sword, and this applies both to engagement and listening equally. Social CEOs are applying this type of thinking not just to themselves, but to their entire organizations.
Many people may not be familiar with Gov 2.0 but with all the current electioneering going on, we need to pause for a moment to see where a lot of this energy and technology is getting its base from. There are some excellent examples of where Gov 2.0 has crossed into electoral politics.