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Alan Wurtzel

(VIDEO) NBCU's Wurtzel: The Olympics Represent A 'Research Dream'

Andy Plesser | Posted 06.26.2016 | Business
Andy Plesser

If self-proclaimed "research geek" Alan Wurtzel could create a new Olympic sport, it might very well be called Synchronized Cross-Platform Measurement...

(VIDEO) NBCUniversal Promoting Cross-Platform Measurement Competition

Andy Plesser | Posted 06.15.2016 | Media
Andy Plesser

When popular network television programs lose credit for well over one million viewers because time-shifting isn't fully measured, calling cross-platf...