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Alfred Knopf

Publisher Pays $2.5 Million Advance... | Posted 05.25.2011 | Home

The deals are popping this week, and publishing is not immune. On the basis of a 4-page proposal, Alfred Knopf's Sonny Mehta has paid $2.5 million for...

Does Twitter Sell Books? Publishers Say Yes.

Fauzia Burke | Posted 05.25.2011 | Home
Fauzia Burke

I decided to look for concrete examples of social media success in book publishing. I interviewed two different publishers to get their take on how engaging on Twitter has benefited them.

Is It the Thought That Counts? Or Is It the Book?

Carole Baron | Posted 05.25.2011 | Home
Carole Baron

Books make great gifts and I am in a unique position-- editor, publisher, reader -- to come up with something special for each person on my list.