People tend to have a strong sense of what holistic means, whether or not they can actually define it. Detractors see it as an indication of quackery-- without looking past the label. Proponents embrace it as an emblem of virtuous humanism. Holistic is good, and all else ... less so.
The quality of generosity stems from the belief that one has enough and is enough, and always will. It arises from knowing that one is already special and that it is wonderful to share in this abundance and specialness.
Doctors today assert that they practice "scientific medicine," and patients think the treatments they receive are "scientifically proven." However, this ideal is a clever and profitable marketing ruse, not fact.