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Amanda Richman

Cannes 2016 Shingerview: Amanda Richman, Starcom

David Shing | Posted 07.12.2016 | Media
David Shing

"I am excited to see that we are starting to evolve from this marriage of creativity, technology and data, to experiences, into being more human again...

Starcom's Richman: Twitter Learnings Show Engagement With 'Emotional' Programming Lifts Brand Recall (VIDEO)

Andy Plesser | Posted 04.01.2016 | Media
Andy Plesser

MIAMI - A recent study that Starcom Mediavest Group conducted with Twitter and Canvas shows a 48% lift in brand recall for ads appearing in television...

(VIDEO) Online Video Exploding Globally and Starcom's Amanda Richman Explains Why

Andy Plesser | Posted 05.30.2015 | Media
Andy Plesser

AUSTIN - Online video is showing dramatic growth.  It is by far the fastest growing ad medium. In a closely watched quarterly report titled  Adver...

(VIDEO) Starcom's Richman: Cross-Channel Attribution is Critical

Andy Plesser | Posted 12.02.2014 | Media
Andy Plesser

Data is the foundational playbook for marketing today, says Amanda Richman, President, Investment and Activation, Starcom USA in an interview with ...

Starcom's Richman: Cross-Screen Investment Rising, Discovery is Next Frontier

Andy Plesser | Posted 01.23.2014 | Business
Andy Plesser

The next big push in online video content may lie in discovery, says Amanda Richman, President, Investment and Activation, Starcom USA, in this inter...

SMG Launches New Unit for Cross-Platform Design, Content

Andy Plesser | Posted 01.23.2014 | Business
Andy Plesser

As part of its evolution to become a cross-screen media agency, Starcom MediaVest Group launched a new unit this week called Zero Dot, devoted to consult and create brand experiences and content across platforms.