Bookstores? They need to adapt and change, too, as many have. Because they are valuable, sacrosanct for some. Holy places. The church of the passionate reader, the beloved local business that nurtures local writers; a community's heart and soul thriving on that most precious of commodities: ideas, words, art, emotion.
CIRP estimates that proprietary program viewership ranges from over 80 percent of HBO Go subscribers who have watched at least one episode of Game of Thrones to less than 40 percent of Amazon Prime members who have watched at least one episode of Transparent.
Amazon announced on December 26 that 10 million new Amazon Prime members "tried" it in the 2014 "holiday season." Based on CIRP analysis of prior Amazon Prime member conversion and retention, we estimate that 7 million of these customers will pay for a one-year Amazon Prime membership.
Google works very differently from other companies that have been dubbed "gatekeepers" and that are regulated accordingly. We are not a ferry, a railroad, a telecommunications network, or an electricity grid with only one line serving you and no competitors allowed. No one is stuck using Google. People have choices, and they exercise them all the time. We know that if we cease to be useful, our users will leave. The barriers to entry are negligible, because competition is just one click away.
Across industries, across geographies, and across all demographics, companies are no longer winning consumer love against category competitors. Today the battle for consumer loyalty is against companies in any category that define excellent service, lightning fast responses, and bespoke experiences.
When I received the call, today I was on deadline for a book I am researching on burnout, and had completely missed this news. What I learned, researching the story myself, did not burn me out, but it did burn me up!
According to historical accounts of the First Franco-Dahomean War, in the 1890s it was the highly trained military women who were chopping off the hea...
Today, entertainment consumption is no longer about escaping the market. Rather it is about escaping cable TV through services like Roku, Chromecast, Hulu, Netflix and Amazon Prime. Who would have thought that peer-to-peer would usher in the new era of Pay-TV?
Last week, Amazon told its most loyal and supportive partners that the threat of paying state sales tax was too much for the online behemoth. And just like that, small independent entrepreneurs saw a revenue stream disappear.
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As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing strategies for 2015.
Before I speculate about what 2015 holds for authors, publishers and readers, let's reflect for a moment about how self publishing has transformed the book publishing landscape.
In the brave new world envisioned by pundits, we will all be micro-entrepreneurs with personal brands -- each of us controlling our own destiny, selling our services into digitally enabled markets. Traditional employers and wage slavery will be extinct.
We have met the enemy and it is us. The secret is out - we're wasting hundreds of hours and millions of dollars in pointless meetings across organizations both big and small.
Here are 10 ways in which we should be looking to change the structure of the market in 2015 so that all the money doesn't flow to the 1 percent. This list should provide a useful set of market-friendly policies that will lead to both more equality and more growth.
Just like a book that you can read all in one sitting, you can now watch 8-12 episodes, one after another.