Across industries, across geographies, and across all demographics, companies are no longer winning consumer love against category competitors. Today the battle for consumer loyalty is against companies in any category that define excellent service, lightning fast responses, and bespoke experiences.
When I received the call, today I was on deadline for a book I am researching on burnout, and had completely missed this news. What I learned, researching the story myself, did not burn me out, but it did burn me up!
According to historical accounts of the First Franco-Dahomean War, in the 1890s it was the highly trained military women who were chopping off the hea...
Today, entertainment consumption is no longer about escaping the market. Rather it is about escaping cable TV through services like Roku, Chromecast, Hulu, Netflix and Amazon Prime. Who would have thought that peer-to-peer would usher in the new era of Pay-TV?
Last week, Amazon told its most loyal and supportive partners that the threat of paying state sales tax was too much for the online behemoth. And just like that, small independent entrepreneurs saw a revenue stream disappear.
My 24 second task is designed to help build, strengthen and solidify existing relationships. It is fast, effective and reliable. And best of all, it requires no prep, planning or practice. Ready?
As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing strategies for 2015.
Before I speculate about what 2015 holds for authors, publishers and readers, let's reflect for a moment about how self publishing has transformed the book publishing landscape.
In the brave new world envisioned by pundits, we will all be micro-entrepreneurs with personal brands -- each of us controlling our own destiny, selling our services into digitally enabled markets. Traditional employers and wage slavery will be extinct.
We have met the enemy and it is us. The secret is out - we're wasting hundreds of hours and millions of dollars in pointless meetings across organizations both big and small.
Here are 10 ways in which we should be looking to change the structure of the market in 2015 so that all the money doesn't flow to the 1 percent. This list should provide a useful set of market-friendly policies that will lead to both more equality and more growth.
Just like a book that you can read all in one sitting, you can now watch 8-12 episodes, one after another.
We spent five days learning about the cuisine of this area through the cooking of chef Pedro Miguel Schiaffino. Aboard the Aqua Amazon is where he can get creative with Amazonian ingredients like camu camu berries, wild cashews and a very interesting nut.
Has Scrooge taken over digital shopping? Is the global discount World Wide Web in danger of returning to its save-human-kind roots?
I don't want my new relationship with a book, with all its promise of knowledge and thrills and emotions, to start with the action. I want that slow build of courtship that leads to longer and deeper satisfaction, which only a few "get-to-know-you" pages can supply.
On Cyber Monday I sat in front of my computer in yoga pants and a 10-year-old Ani DiFranco t-shirt, steaming hot coffee in hand, clicking all over the interweb getting deals for the multitudes of children I have in my life.