With 85 percent of Americans online, content is king today for marketers -- to build brands, demonstrate expertise and sell product. And no strategy may be more effective -- or "kingly" -- than video content and video marketing
Do you worry what others think about you? Do you sit at your computer screen, paralyzed to type what you really want to say for fear of what your mom, husband, brother, friend, or best friend from second grade might say?
Amazon is an impressive if rather creepy company, with its style set by its cold, "data-driven'' founder/CEO, Jeff Bezos. An Aug. 15 New York Times p...
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It's easier to give your all to an enterprise when there are no other claims on your attention, and young adulthood is that time.
Amazon's high-pressure business model should make us think, not just about the directions the retail world may be taking, but about our personal lives and how we choose to live them.
With people remaining healthy and vibrant well into their 60s, the once-mandatory retirement age of 65 no longer makes sense. Those able to continue working benefit greatly from the positive health improvements that comes with keeping their minds engaged.
So I guess it's time for me to send a few questions and suggestions Bezos' way. Maybe it will improve his reputation and force the New York Times to eat its words. I'll send them from my Gmail account proving my intentions to be friends with Bezos.
Last week, an exposé in the New York Times depicted the terrible culture and working conditions at Amazon's headquarters in Seattle. Whether or not it is true, the company does have a major public relations issue on its hands.
While shopping on Amazon may be a warm and amiable breeze, working for Amazon is an endless and excruciating violent tempest, according to a New York Times report on conditions among the company's beleaguered white-collar employees.
The core team of aCommerce is battle-tested, having built three other startups from the ground and successfully exiting all three, their last one being Ensogo, the daily deals site that got acquired by LivingSocial. I got the opportunity to sit down and go behind the scenes with them.
At age 55 and after rising to the heights in retailing, Ron Johnson certainly didn't need the money. Nor did he need the stress and aggravation of starting not only a business, but a revolutionary concept.
We are currently living in what Seth Godin calls a "race to the bottom:" a phase where companies are seeking to squeeze every penny out of every market.
The crescendo of complex, interconnected social, political, economic, financial, and ecological crises now upon us may be the direct result of our hyper-competitive, "winners and losers" driven narrative.
Having surpassed Walmart as the most successful retailer in the country, Amazon is a titanic force that has revolutionized consumer culture. But these employee confessions made me recoil at a corporate culture that can only be described as a real-life Hunger Games.
At Amazon, I lead the "Matching" team, and I would get ? e-mails about once a month -- generally whenever a merchant had a problem involving Amazon listing their products in the wrong part of a catalog.