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Ambush Marketing

Showing Underwear Cost Him $126,000

The Huffington Post | Ron Dicker | Posted 06.18.2012 | Business

His goal was to ambush-market during the Euro Cup, but soccer star Nicklas Bendtner will pay a steep price. Denmark's Bendtner has been fined 100,0...

New Olympic Competition: Hacking the Olympics

Daniel Ben-Horin | Posted 07.03.2012 | Technology
Daniel Ben-Horin

The 2012 Olympics are going to get hacked. We're about to see what happens when an irresistible force -- angry teched-up people linked by social media -- collides with an immovable object -- the corporatized branding colossus known as the International Olympic Committee.

Dutch Brewery Sends In Blondes For World Cup Ambush Marketing Stunt

The Huffington Post | Joe Daly | Posted 05.25.2011 | Home

Usually, most can agree that 36 blondes showing up to an event in mini-dresses is a good thing. Not so if you shelled out millions to sponsor the Worl...